Blog

News on best practices for your postcard marketing, digital printing, enterprise direct mail, and real estate marketing campaigns.
real estate agent taking pictures of a new home listing
Because a picture's worth a thousand words

Sometimes a quick photo with your smartphone will have to do as a busy real estate agent. These tips will help those point-and-shoot photos look stylish, professional and appealing for prospective buyers.

just listed and just sold for sale signs
Build trust by sharing your success

Real estate professionals find success by promoting recently listed homes with direct mail marketing. Try continuing your campaign by showing off your sold homes as well, which will give credibility to your results.

Q&A with Real Estate One REALTOR® Vance Shutes

As part of our REALTOR® Spotlight Q&A series, we feature Vance Shutes as he answers questions to provide some insight on how he maintains a successful real estate business. Read tips like how he uses direct mail postcards for lead generation as well as hosts a blog on his website. 

home owner scanning a qr code on a postcard
There's a use for those pixelated boxes you've seen around

If you have a tech saavy audience, using QR codes can make it easy for them to visit your website, view a video, or many other possibilites. Instead of typing a long website address, you offer them a convient way to connect to online resources from your direct mail pieces. 

easy button on a keyboard
Find out how you can automate an entire year's worth of mailings

QuantumDigital makes direct mail postcard marketing simple for the busy real estate industry. Learn more about AutoMail and take the headache out of your frequent mailings.

nice home in the country with a for sale sign in front of it
Saving you time so you can achieve your sales goals

With the targeting ability of direct mail marketing, it's easier for real estate agents to attract seller leads. Reach the right people with the right message and do so frequently, and you'll be seen as the home seller's solution.

web traffic written on a road that goes up into the sky
Introduce yourself at their mailbox and they'll pay more attention at their computer

A good marketing campaign interacts with audiences from multiple angles. If you're hoping for more interaction on the web, interact with them through direct mail marketing first.

Referrals, direct mail marketing, and events are some tools that drive her business

Meet Jennifer King, REALTOR® with The Jennifer King Team, RE/MAX of Reading. We are pleased to showcase her as our second participant in our REALTOR®Spotlight Q&A series, where we get to know her and her top tips for success in real estate.

farm land demonstrating real estate neighborhood farming with direct mail marketing
Grow your audience with targeted direct mail marketing

You grow your clients similarly as you grow plants on a farm. Close attention to your direct mail marketing postcards can be a fruitful endeavor. 

using direct mail postcard campaigns to freshen stale listings
Three tips to get the most out of your direct mail campaign

When communicating with the same group of people, it's important to refresh your marketing campaign to maintain their attention. Try these three techniques to bring your campaign back to life and increase response rates with direct mail postcards.