On-Demand Direct Marketing
For industries that thrive on a network of distributed field staff and locations, or for agencies looking for ways to streamline marketing production and distribution, the benefits of using a web-to-print portal are monumental.
Our customized web-to-print marketing portals make it easy for creative agencies and enterprise-level businesses to control, distribute, track and personalize elements within branded direct marketing campaigns.
Leverage web-to-print marketing portals to:
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Control branding elements and maintain integrity of brand identity |
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Allow the personalization of marketing materials at the local level |
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Streamline the process of distributing and printing marketing collateral |
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Reduce management, production, printing and storage costs |
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Easily manage marketing budgets or distribute co-op funds |
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Track campaign ROI and marketing activity by location, associate or client |
From a single location online, distributed sales teams or agency clients can access branding guidelines, process documents and approved sales support materials. They can also order collateral — such as brochures, POS materials, booklets, direct mail postcards, and more — customize them for their local markets and print them on demand. Users of these portals can even create, deploy and track branded email marketing campaigns targeted to their local audience.
A Collaborative Effort: Working with Our Information Technology Team
Our IT team works closely with agencies and enterprise clients to develop and host custom web-to-print portals that feature targeted direct mail, on-demand printing, eMarketing and more. We've implemented an open, collaborative process with clients that allows us to develop their perfect direct marketing solution — one that both satisfies current needs yet is flexible enough to accommodate potential future needs.
The Development Process
Our proven multi-phase approach for developing custom web-to-print portals ensures that all of our client's needs are organized and achieved in a timely manner.
The initial developmental phase establishes the business case for the new application architecture. Information collected from the client during this phase will be used to develop a prototype of the web-to-print portal's user interface. Our team will also define workflows and identify needed links to, or integration with, external systems such as existing CRM and accounting back-end systems.
An overall project plan is also developed that groups desired web-to-print portal functions and features into one or more application releases. This initial diagnostic phase is usually completed within several weeks and takes about 20-40 percent of the client's time.
During the delivery phase, our team executes action items and develops the client's web-to-print direct marketing solution based on well-defined specifications and mutually agreed upon release schedules. The delivery phase is usually completed within weeks and/or months and takes about 15-30 percent of the client's time.
The Result
Through a customized web-to-print marketing portal, you will be able to empower your clients or sales teams, control brand, build market share and communicate in more compelling ways.
Schedule a Strategic Planning Session
Begin your complimentary planning session to uncover the ways we can bring efficiency and value to your business.
During your strategic planning session, we will discuss:
- Your organization’s current marketing challenges and successes
- The benefits of web-to-print and on-demand digital printing
- Ways to integrate new technologies with campaigns to improve efficiency, response rates and ROI
- New direct marketing channels (mobile, web, social, etc.)
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Schedule a strategic planning session to explore our web-to-print marketing portal solutions. |
