By 2013, 34.9 percent of the global population—roughly 1.19 billion people—will conduct business while on the go, according to a...
Blog Posts from the Direct Marketing Voice
May 10, 2012
May 3, 2012
During this year’s Future Insights Live conference, a few hand-selected attendees had the opportunity to pitch their mobile or web app to a panel of judges that included, among others, Jason Calacanis, angel investor and founder of the video learning site Mahalo.com, and...
April 17, 2012
Last month when I read about JCPenney’s new integrated marketing strategy I was excited to see how the retailer would execute on the direct mail component of their plan. Through the approach described in the article, JCP seemed to understand the value of highly targeted and personalized direct mail as part of an integrated mix and the role it could play in getting people into physical...
April 17, 2012
Every now and again, we have an opportunity to pause and step away from the rush of business activities to personally connect with people that make a positive impact in our communities. Last week, I was delighted to attend the Ballet Austin Guild’s Women on Their...
April 11, 2012
It’s official! QuantumDigital just launched QuantumCards, the first direct mail marketing iPhone app designed to help SMBs grow local business while on the go.
Through QuantumCards, users can create...
March 30, 2012
Finding yourself in the midst of a creative block is the pits! What’s worse is that the more you fight it and try to work through an idea roadblock, the more frustrated you feel. When it comes to generating the latest and greatest BIG IDEA that will get your business noticed, sometimes it helps to let down your guard and simply play the role of spectator for a bit. Often, checking out what others are doing and allowing yourself to be inspired by their work can help kick start the...
March 14, 2012
Didn’t get to attend the SXSW Interactive Festival in Austin this year? Have no fear. There’s a ton of notes available on Twitter. To make it easier than sifting through all of the information to find useful bits of...
March 14, 2012
You don’t have to be a trekkie to recognize the value in these time-honored leadership lessons from two of Star Trek’s most celebrated captains – Kirk and...
March 7, 2012
If you haven’t already, you need to start thinking about how consumers may interact with your business via mobile devices. According to comScore’s latest report, “2012 Mobile Future in Focus,” smartphone ownership nearly doubled in 2011 alone (more than 100 million Americans now have a smartphone) and a growing number of consumers are using them to perform activities...
March 6, 2012
In his 2013 Budget, President Obama has promised “bold” action to prop up the ailing and venerable USPS with a $25 billion injection. Among other things, this proposal would put an end to Saturday delivery and,...