For small business owners that are investigating new ways to optimize and track local marketing initiatives, QR codes can be intimidating. QR codes are high-tech looking. They’re kind of ugly. And, worst of all, they force marketers to examine how traditional media, like direct mail and print, can work with digital media and digital platforms in a...
Blog Posts from the Direct Marketing Voice
February 3, 2012
Say the word “flyers” and most people immediately imagine colorful pieces of flimsy paper, tucked under a car’s windshield wiper, casually flapping in the wind. Others may picture street team members handing out flyers to folks passing by. Sure, these are typical uses for flyers; but this media type has so much more potential.
Check out these simple...
January 31, 2012
Every now and again, we like to share examples of the marketing campaigns we’ve developed to achieve our business goals. By doing so, we hope to shed light on ways you can optimize your own campaigns and integrate digital technologies with traditional channels to get revenue-generating results. Below is a case study of one of our recent campaigns, the Agency Envision Campaign. Feedback and questions are welcome. Enjoy!
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January 26, 2012
Today I came across an informative yet short and sweet article titled, “How Running a Small Business Has Changed,” on AMEX’s Open Forum site. It featured an interview with Jay Goltz, a...
January 10, 2012
Direct mail isn’t what it used to be—boring and impersonal. Thanks to digital printing capabilities, new marketing technologies like QR codes, and an integrated multi-channel approach, direct mail today can be interactive and meaningful. As a result, marketers are recognizing this medium as a critical part of lead-generation campaigns.
Here are three ways savvy marketers are using direct mail to build, qualify and nurture leads while saving time and money.
Spreading the...
December 15, 2011
The world of email marketing is one of constant change. As spammers find ways to circumvent spam filters, the filters become smarter and more sophisticated. And email marketers who want their messages to make it to recipients’ inboxes have to stay up-to-date and make constant adjustments to their email marketing program.
There’s an email in my inbox from a company name I recognize. It’s from a large company, a national brand, one I have not given permission to email me....
December 9, 2011
Any communication from a business, including emails, is an extension of brand. The tone set by email design represents part of the brand’s story. It conveys a great deal about an email’s sender and the email’s purpose before any content is read by the recipient. Additionally, design affects...
December 9, 2011
During the holiday season, as many turn their focus toward spending time with family and friends, a lot of professionals tend to check out and let their marketing efforts wane. Sure, everybody deserves a much needed break from all the hard work they’ve been doing throughout the year; but successful marketers know that this is the perfect opportunity to get a jump start on business for 2012. They take advantage of the fact that many choose to hibernate rather than stay visible and available...
November 29, 2011
Business cards are useful for sharing contact information; however, days of the rolodex are gone. Customers may not keep business cards around for long or consolidate them in a spot that makes it easy to access the information printed on them when needed. This doesn’t mean that they...
November 16, 2011
This year at the REALTORS® Conference & Expo in Anaheim, CA, the focus was on new technology and faster, easier ways to get everyday tasks completed. There was a definite shift from the ‘old regime’ to a new generation of real estate professionals; not...