Re-posted from Deliver Magazine, December 2011 Issue
Their purchasing power is enormous. Your future success depends on winning them over. How well do you know them?
You might think of them as the tech generation. They’re the folks who said in a survey they’d give up their sense of smell before saying goodbye to their smartphone. They are “The Millennials,” and, at 100 million strong, they’re the largest generation in U.S. history. They are also among the most coveted. Their purchasing power is estimated at more than $200 billion. According to one study, they influence as much as half of all spending in the economy. They’re the children of the Baby Boomers, an enigmatic young group that has already gone through several collective descriptions, having been dubbed everything from Generation Y to Echo Boomers to the Net Generation. Only recently have demographers seemed to settle on terming them “Millennials.” Experts still differ on time frames that bind the group, though the consensus that’s forming seems to hold that Millennials are those born between 1985 and 2004. In other words, if a consumer is currently between the ages of 7 and 26, he or she is a Millennial. If they’re not your customers now, they will be — if you’re successful. They are nothing less than the key to the long-term survival of your business. Do you really know what makes them tick?
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Article re-posted from MarketingProfs.
by Jamie Klemcke, Marketing Director for QuantumDigital.
As a direct mail marketer, it’s ingrained in me to say that any marketing campaign should include direct mail. In reality, brands will get the greatest return when they use direct mail intelligently.
Direct mail also works best when used in combination with other channels, such as email, phone calls, mobile marketing, etc. There are certain audiences and industries for which direct mail is a perfect and necessary option, as well as recommended tactics to employ to ensure success.
While direct mail can and does work for a myriad of industries, reaching all kinds of audiences, here are my thoughts on when direct mail works best and how to make it smarter.
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Article re-posted from TomsonLocal.com
When marketers use a targeted mailing list and direct mail campaigns to spread the word about new products and services, best-practice design calls for mailers that makes an impact.
Writing for Business 2 Community, Cynthia Fedor, senior copywriter at QuantumDigital, said that receiving direct mail messages was "just like reading a newspaper".
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Article re-posted from Overnight Prints.
By Mark Haslan
A new blog post by a senior copywriter said that a design for a piece of direct mail, whether it be a great letterhead or a well designed postcard, may be key in grabbing the attention of a customer.
Cynthia Fedor, a senior copywriter at QuantumDigital, said in writing for The Direct Marketing Voice that while there is no magic formula or 100 percent guarantee, a company must know its target audience and determine an end goal for a campaign. She writes, as an example, that a real estate agent sending a postcard to potential home buyers should separate the recipients into different groups that would speak to their separate issues.
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TriggerMarketing is a fast, easy way for real estate agents to generate buzz about listings and sales while attracting new leads.
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December 2010
Direct Marketing Association of Washington
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Eric Cosway, EVP/CMO of QuantumDigital, gives a brief explanation of our Strategic Planning Sessions -- 15 minute phone calls intended to match your company's needs with our cutting-edge direct marketing technology.
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Why bother with separate providers for printing, list management and mail fulfillment? QuantumDigital does it all in-house, saving you time and money! We offer postcards, flyers, business cards, brochures, booklets and more. Choose from hundreds of pre-designed templates or upload your own designs. Same business day turnaround on most orders! Visit http://quantumdigital.com to learn more.
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Kirsten Cutshall of Steel Advertising & Interactive shares her thoughts about Smart Direct Marketing from QuantumDigital. With the advent of QR codes, text messaging, and personalized URLs with unique redemption codes, targeted direct marketing is faster, easier and more effective than ever before! For more information, visit http://quantumdigital.com
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What do QR codes, personalized URLs, unique redemption codes and text messaging have to do with direct mail? Everything! QuantumDigital brings them all together into one coherent strategy we like to call "Smart Direct Marketing." Learn more at http://quantumdigital.com
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What do QR codes, personalized URLs, unique redemption codes and text messaging have to do with direct mail? Everything! QuantumDigital brings them all together into one coherent strategy we like to call "Smart Direct Marketing." Also, Kirsten Cutshall of Steel Advertising and Interactive shares her insights into this marvelous new technology and what it means for their clients.
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Introducing TriggerMarketing® - the first automated, trigger-based lead generation program to integrate with mobile devices. More than just another direct mail tool, TriggerMarketing delivers real-time warm leads and provides real-time tracking results. To learn more, visit http://quantumdigital.com/triggermark...
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Article re-posted from Marketing Powers Activate.
By Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital
With the growth of social media and online marketing in recent years, many marketers have turned away from direct mail campaigns, arguing that mass mailings are no longer an effective way to market to prospects. They believe that targeted emails and Facebook fan pages are the way to reach new customers in today’s marketplace. But, I contend that direct mail is becoming an integral part of today’s multi-channel direct marketing efforts and can be a cost effective way to grow your prospect database. Marketers are already starting to use this medium to direct traffic online to Web sites and social networking sites—and even to initiate mobile text marketing campaigns.
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Austin, Texas (January 13, 2010) – QuantumDigital, Inc, the complete online service provider of digital print, direct mail, email marketing and multi-channel marketing, today announced the availability of two new postcard design series customized for the real estate industry, intended to help brokers and agents open the door to new, personal ways of communicating with their prospects and customers. 
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Part of a complete direct mail fulfillment program, QuantumDigital's MapMail® merges demographics with an interactive Google Maps™ interface, allowing you to control exactly to whom and where you send your direct mail pieces.
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For most of us, social media is now part of our everyday lives. With millions of conversations, all happening simultaneously, how do you rise above the chatter and get prospects and customers to engage with you? How about personalized, social media postcards from QuantumDigital!
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QuantumDigital now offers postcards that have the recipients name and community name included automatically. Its a great way to show your recipient that youre reaching out to THEM, not just blanketing the area. Connect more personally with your recipients while increasing your response rates.
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Debbie Gurley, VP Real Estate Sales at QuantumDigital, gets a big hug and glowing endorsement from Jim Mellen of RE/MAX Peninsula.
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Eric Cosway, CMO & EVP of QuantumDigital, shares with us some of the new products and services QuantumDigital has launched for real estate brokers and agents; MLS Integration, Social Postcards, and 1-to-1 Postcards.
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Eric Cosway, CMO & EVP of QuantumDigital, talks about QuantumDigital's whitepaper, "Social Media & Direct Mail" and the new real estate marketing brochure.
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