QuantumDigital

Article re-posted from MarketingProfs.

Advances in social technologies have made the voice of the consumer more dominant in today’s marketplace. Consumers are vocal about their needs, wants, and preferences. They crave relevancy, personalization, and a platform to be heard.

These new consumers want control over how, when, and where brands engage with them and to what extent. This shift will be the most important trend to impact the consumer market over the next decade and beyond.

Marketers should consider the following when planning to reach current and future consumers:

Panelists: Chris Miller - Director of Marketing & Strategic Planning, Golfsmith; Emily Greibel - Integration Architect, McKee Wallwork Cleveland; Sydney Griffin - Development Communications Specialist, SUBWAY World Headquarters; Charles Mead - Director of Marketing, Capitol Area Council, Boy Scouts of America

Agencies and top brands share what they are doing to bridge new media with traditional media for ultimate impact.

The Integer Group will be discussing the path to purchase as a strategic framework for effective shopper marketing and share a connective approach to leading the shopper through a more complicated purchase cycle.

Discover how Hallmark manages the development and distribution of highly-targeted, relevant, and compelling local marketing content for its network of over 3,000 independent and corporate owned Gold Crown retailers. This case study will provide a guided view into Hallmark's journey in the development of the Retailer Customized Marketing Program, an end-to-end system that makes it easy for Hallmark's Gold Crown retailers to personalize and deliver brand-compliant marketing messages to consumers while driving positive sales results.

While location-based services and shopper marketing have recently put a spotlight on the potential of local marketing, this is not a new science. But beyond tactics, what are key considerations to building a localized marketing strategy? In this session, we'll walk through the building blocks of developing a scalable plan to communicate with your client's consumers at a local level.

Steve McKee demonstrates that sluggish growth is generally produced not by mismanagement or strategic blundering, but by natural market forces and internal management dynamics that often go unrecognized. He has identified seven characteristics that commonly correlate with stalled growth. Some are external forces to which countless companies have fallen victim: economic upheavals, changing industry dynamics and increased competition. What McKee points out, however, is how often they catch companies off-guard.

During this interactive session, 17 year marketing veteran, Aaron Strout, will talk about marrying the best of direct marketing with social media marketing including best practices, pitfalls to avoid and case studies of companies that are successfully combining both tactics to increase their bottom and top lines. Questions about the best way to combine traditional and social, digital and mobile marketing will be welcome.

Discover what's fueling the mobile marketing explosion and get up to speed on some key trends and metrics that are driving adoption. Michael Ricci, VP of Mobile for WebTrends, will provide an overview of new mobile devices, applications, and services, including: tablets, QR codes, location-based SMS, Foursquare, Gowalla, Loopt, Shopkick, and much more. See how you can put some of these tools and technologies to good use in your integrated marketing campaigns.

Unlike the traditional, linear approach of relationship marketing, in a Networked CRM experience, every bought, owned and earned touch points can be leveraged as an on-ramp to acquire, a compelling reason to engage, and a rich experience to retain and drive loyalty. The essence of the Networked CRM model is about linking these channels based on a common business goal, shared creative idea and integrated measurement system.

Tight budgets, scaled-down staff, and cautious consumers; these are the realities our clients face daily in the post-recession economy. With some innovative thinking, agency leaders can take this opportunity to chart a new course that leverages this unique competitive environment to their advantage. Our panel will discuss a number of different tools that will improve your agency's service offering and give you the edge.

For the majority of us, any attempt to forecast the next three months let alone the next decade is a challenge. However, there are consumer trends that are extremely revealing and give some sign of the path we will need to take going forward. Jeff Swystun will take us through the current challenges in marketing, the opportunities those challenges present, and six key influences we as marketers will need to understand and master over the next ten years.

Mobile is trending in a big way. And, as marketers begin to allocate bigger budgets to this channel, mistakes can be costly. Explore what's working and what's not in the world of SMS and mobile web engagement. Learn how to effectively integrate SMS and mobile web into your marketing mix and with social media initiatives. Carrie will share case studies from clients AMF Bowling and partner DMX. See what's working for them, what obstacles they encountered, and what's on their mobile marketing roadmap.

Facilitators: Jose Perez and Krisstina Wise
What are other companies doing to survive in this tough economy? What changes are they making in their office structures to increase profitability? How are they keeping their top agents motivated and productive? Executives share proven strategies on these and a variety of other topics in a guided forum.

Toni Nelson, Chip Neumann, and Bev Thorne
Facilitator: Eric Cosway
Industry leaders share insights into marketing best practices and the importance of branding, what materials work well for marketing your agents and how they using automation technology and MLS integration for successful results.

Ken Baris, Jon Coile, Frederick Herot, and Kevin Kaplan
Facilitator: Debbie Gurley
Real estate leaders and top marketing professionals will discuss successful new tools that can help agents save time and increase productivity. you'll learn about the tools being used—automation technologies, mobile technology, response tracking, and more—and hear proven techniques on how to get your agents to use them.

Ken Baris, Jon Coile, Frederick Herot, and Kevin Kaplan
Facilitator: Debbie Gurley
Real estate leaders and top marketing professionals will discuss successful new tools that can help agents save time and increase productivity. you'll learn about the tools being used—automation technologies, mobile technology, response tracking, and more—and hear proven techniques on how to get your agents to use them.

Sherry Chris, Jack Kreider, Earl Lee, Pam O'Connor
Facilitator: Steve Murray
Leaders of residential brokerage firms discuss the challenges faced in 2010 and have many questions about the right direction to take their firms, who to affiliate with, what business models work best in today's market and which ones will work best tomorrow.

Gino Blefari, OB Jacobi, and Jason Waugh
Facilitator: Debbie Gurley
Recruiting continues to be an important part of our industry. Learn new recruiting techniques being used by other brokerages that are proving successful. Find out how other brokerages are creating and maintaining a top performing agent base.