Re-posted from Deliver Magazine.
By Allan Nahajewski
For the distressed U.S. real estate industry, “home sweet home” hasn’t been quite as sweet lately. According to the latest U.S. Census figures, new home sales plunged from a 2005 peak of 1,283,000 to 485,000 in 2008. In this challenging housing market, it takes new, integrated direct mail strategies to close those crucial deals.
Claire Bisignano Chesnoff, N.Y.S. Licensed Real Estate Broker/Owner of Claire Properties, is aware of the challenge, and for years has used direct mail to prospect for customers and sell homes. Lately, Chesnoff has become an even bigger believer in the power of direct mail, thanks to the advent of mobile barcodes that shoppers can scan to access full home listings via the web. Which is why Chesnoff uses TriggerMarketing,® a turnkey, automated local marketing program that combines digital technologies like unique QR codes, texting and PURLs with targeted direct mail to motivate response and deliver trackable results.