Re-posted from TECHEdge. By Melissa Donovan
Small business owners promote business using multiple mediums—print, Web, direct mail, television, and social media. Each can contribute to the growth of a company. To ensure that viable customers from every background are reached, integrated marketing campaigns extend value and impact. While each medium offers its own strengths, it is further complemented by others.
We spoke with representatives from direct mail and the Web to get a feel for how each of their marketing services benefit the small- to medium-sized business (SMB) owner and more importantly, how they work together with the other mediums.