Embrace New Technologies for Better Direct Marketing Campaign ROI
December 2010
Direct Marketing Association of Washington
Direct mail campaigns are now vastly different from the days of huge mailings that were sent to every known address in a zip code. Advances in the printing industry have streamlined the direct mail process, making it easy to present each targeted recipient with a unique and highly relevant message. Additionally, innovative digital technologies make it possible to pinpoint specific prospects based on demographics, launch direct mail touches based on event triggers, and capture realtime response metrics in order to determine immediate ROI.
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