Written by Susan Weiss
Manager, Xerox Worldwide Customer Business Development
Re-posted from Xerox Blogs-Digital Printing Hot Spot
Link for original post
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Re-posted from What They Think? by Barb Pellow
SMBs have a wide range of communication needs, including corporate identity, marketing collateral, direct marketing, point-of-sales materials, transactional documents, and publications. This article cites recent InfoTrends research to uncover the priorities and challenges for SMBs, and also discusses how QuantumDigital can make a difference for small businesses.
Key Highlights
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Re-posted from TECHEdge. By Melissa Donovan
Small business owners promote business using multiple mediums—print, Web, direct mail, television, and social media. Each can contribute to the growth of a company. To ensure that viable customers from every background are reached, integrated marketing campaigns extend value and impact. While each medium offers its own strengths, it is further complemented by others.
We spoke with representatives from direct mail and the Web to get a feel for how each of their marketing services benefit the small- to medium-sized business (SMB) owner and more importantly, how they work together with the other mediums.
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Re-posted from marketwire.com
JERICHO, NY--(Marketwire - Nov 5, 2012) - GreatApps.com -- a media company that focuses on app marketing and consumer use of apps -- is excited to announce the latest 50 new apps added to its app discovery platform. The GreatApps.com platform showcases apps to people who may have never thought to search for them.
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Re-posted from Deliver Magazine, June 2012 issue
Question: “What other marketing channels do you mix with direct mail, and why?”
SMALL BUSINESS
Daniel Ocner
Director, Strategic Planning & Development, MediaMorphosis
The most effective channels to mix with direct mail are DRTV and e-mail marketing. Direct mail is ideal for allowingcustomers to feel comfortablewith an offer. However, startingwith a DRTV campaign canincrease awareness and leadto targeted prospects investingmore time in reading the mailing.It also can spur individuals whodidn’t respond immediatelyto go back and review it. On theother hand, e-mail marketing cangive an effective heads-up towatch for a mail offer, as well asto remind customers to respondbefore an expiration date.
MEDIUM BUSINESS
Aimée Dodson
Comptroller, New American Mortgage
We start with relationships nurtured by the excellent work of our sales team and fortify them with ongoing direct mail campaigns. We use social media as well as QuantumDigital’s automated mailing program to schedule a different mail piece each month. We can choose what mortgage product and message to feature and the exact audience for which that product is relevant. These extremely targeted efforts, combined with effective, personal follow-up, equal success for us. In 2011, we mailed 320,000 pieces, which resulted in a 480-percent return on investment.
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Re-posted from Deliver Magazine, May 2012 Issue
by Allan Nahajewski
With a battered U.S. housing market finally showing signs of recovery, marketers have growing reason to be hopeful about renewing efforts to reach what has traditionally been a reliable and coveted consumer group — new homeowners.
Why are homeowners so desirable? Because they represent a diverse group with one common trait: They are ready, and often need, to spend. For large brands, new homeowners represent a chance to score sales on big-ticket items (think appliances, furniture, etc.). For smaller, local businesses, this consumer group offers a chance to tap new revenue streams and foster loyalty among a fresh customer base.
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Re-posted from Deliver Magazine, December 2011 Issue
Their purchasing power is enormous. Your future success depends on winning them over. How well do you know them?
You might think of them as the tech generation. They’re the folks who said in a survey they’d give up their sense of smell before saying goodbye to their smartphone. They are “The Millennials,” and, at 100 million strong, they’re the largest generation in U.S. history. They are also among the most coveted. Their purchasing power is estimated at more than $200 billion. According to one study, they influence as much as half of all spending in the economy. They’re the children of the Baby Boomers, an enigmatic young group that has already gone through several collective descriptions, having been dubbed everything from Generation Y to Echo Boomers to the Net Generation. Only recently have demographers seemed to settle on terming them “Millennials.” Experts still differ on time frames that bind the group, though the consensus that’s forming seems to hold that Millennials are those born between 1985 and 2004. In other words, if a consumer is currently between the ages of 7 and 26, he or she is a Millennial. If they’re not your customers now, they will be — if you’re successful. They are nothing less than the key to the long-term survival of your business. Do you really know what makes them tick?
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Re-posted from Xerox.
CHICAGO – Xerox Corporation (NYSE: XRX) and XMPie®, a Xerox Company, garnered 20 awards for digital print excellence at Graph Expo 2011, the largest graphic communications event in North America.
Digital printing systems and software from Xerox and XMPie were awarded eight honors in the annual “Must See ‘ems” award program, and 12 Gold Ink Awards recognizing exceptional digital printing technology in commercial print and graphic arts industries.
Xerox also highlighted customers in its own Best-of-the-Best contest. Submitted by customers from 24 countries, applications were judged on image quality, business results and the use of Xerox technology.
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Re-posted from Stalled, Stuck, or Stale Blog.
By Steve McKee.
I recently toured Austin-based QuantumDigital, a company that integrates digital technologies with direct mail, print, online and mobile to optimize consumer response. The operation is impressive and filled with the the quiet purr of the latest high-tech, digital printing, routing and shipping machines.
What I found most impressive during the tour, however, was the reception desk. Eric Cosway, EVP/CMO (and our tour guide), introduced us to a charming lady named Dee. Eric proudly announced that when you call QuantumDigital you will always speak with a real person.
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Re-posted from Deliver Magazine.
By Allan Nahajewski
For the distressed U.S. real estate industry, “home sweet home” hasn’t been quite as sweet lately. According to the latest U.S. Census figures, new home sales plunged from a 2005 peak of 1,283,000 to 485,000 in 2008. In this challenging housing market, it takes new, integrated direct mail strategies to close those crucial deals.
Claire Bisignano Chesnoff, N.Y.S. Licensed Real Estate Broker/Owner of Claire Properties, is aware of the challenge, and for years has used direct mail to prospect for customers and sell homes. Lately, Chesnoff has become an even bigger believer in the power of direct mail, thanks to the advent of mobile barcodes that shoppers can scan to access full home listings via the web. Which is why Chesnoff uses TriggerMarketing,® a turnkey, automated local marketing program that combines digital technologies like unique QR codes, texting and PURLs with targeted direct mail to motivate response and deliver trackable results.
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Article re-posted from MarketingProfs.
by Jamie Klemcke, Marketing Director for QuantumDigital.
As a direct mail marketer, it’s ingrained in me to say that any marketing campaign should include direct mail. In reality, brands will get the greatest return when they use direct mail intelligently.
Direct mail also works best when used in combination with other channels, such as email, phone calls, mobile marketing, etc. There are certain audiences and industries for which direct mail is a perfect and necessary option, as well as recommended tactics to employ to ensure success.
While direct mail can and does work for a myriad of industries, reaching all kinds of audiences, here are my thoughts on when direct mail works best and how to make it smarter.
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Article re-posted from Mobile Commerce Daily.
By Cynthia Fedor, Marketing Team Lead & Sr. Copywriter at QuantumDigital
There are many smart ways that marketers can use QR codes to collect data, track the success of marketing campaigns and deliver relevant content to consumers. It is just not being done that often right now.
Although a powerful marketing technology, some may argue that QR codes are falling short of expectations thus far and are becoming just another marketing gimmick.
A tighter integration of QR codes within the communication mix must happen before they will have a chance to make a mainstream impact on consumer marketing.
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Article re-posted from MarketingProfs.
Advances in social technologies have made the voice of the consumer more dominant in today’s marketplace. Consumers are vocal about their needs, wants, and preferences. They crave relevancy, personalization, and a platform to be heard.
These new consumers want control over how, when, and where brands engage with them and to what extent. This shift will be the most important trend to impact the consumer market over the next decade and beyond.
Marketers should consider the following when planning to reach current and future consumers:
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Article re-posted from TomsonLocal.com
When marketers use a targeted mailing list and direct mail campaigns to spread the word about new products and services, best-practice design calls for mailers that makes an impact.
Writing for Business 2 Community, Cynthia Fedor, senior copywriter at QuantumDigital, said that receiving direct mail messages was "just like reading a newspaper".
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Article re-posted from Overnight Prints.
By Mark Haslan
A new blog post by a senior copywriter said that a design for a piece of direct mail, whether it be a great letterhead or a well designed postcard, may be key in grabbing the attention of a customer.
Cynthia Fedor, a senior copywriter at QuantumDigital, said in writing for The Direct Marketing Voice that while there is no magic formula or 100 percent guarantee, a company must know its target audience and determine an end goal for a campaign. She writes, as an example, that a real estate agent sending a postcard to potential home buyers should separate the recipients into different groups that would speak to their separate issues.
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December 2010
Direct Marketing Association of Washington
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QuantumDigital was recently referenced on the Nothnagle blog as a company that's streamlining the direct mail marketing process.
“You need to employ the latest technologies for all facets of your business. If you are still licking stamps and placing them on postcards and sending them randomly to a neighborhood, you are losing to those who use QuantumDigital, placing an order online in seconds and targeting farming areas and applying demographics to insure reaching the right people.”
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Article re-posted from Marketing Powers Activate.
By Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital
With the growth of social media and online marketing in recent years, many marketers have turned away from direct mail campaigns, arguing that mass mailings are no longer an effective way to market to prospects. They believe that targeted emails and Facebook fan pages are the way to reach new customers in today’s marketplace. But, I contend that direct mail is becoming an integral part of today’s multi-channel direct marketing efforts and can be a cost effective way to grow your prospect database. Marketers are already starting to use this medium to direct traffic online to Web sites and social networking sites—and even to initiate mobile text marketing campaigns.
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