Austin, Texas (August 4, 2010) – Austin, Texas-based QuantumDigital, Inc., the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, announced today that their Love Campaign has been recognized by both the Direct Marketing Association’s (DMA) International ECHO Award Competition and Deliver Magazine’s “Brag Room.”
Acknowledged by many to be the most coveted awards in direct marketing, the DMA International ECHO Awards Competition honors the world's best direct marketing campaigns—campaigns that have raised the bar in terms of strategy, creativity and results. In addition to demonstrating best practices in direct marketing and creative execution, campaigns recognized by the DMA’s ECHO Awards reveal insight into audience behavior and are used as benchmarks for future campaigns in the direct marketing industry. The “Brag Room,” presented by Deliver Magazine, facilitates sharing of marketing best practices by featuring some of the smartest and most creative direct mail campaigns in an online showcase.
Targeting high-level decision makers in the real estate industry, the Love Campaign sought to reintroduce QuantumDigital as a dedicated partner and direct marketing service provider, serving the real estate industry for over 22 years. The multi-touch prospecting campaign utilized a coordinated strategy including direct mail, triggered emails and personalized landing pages in order to secure one-on-one strategic marketing sessions with key prospects. The campaign generated an enormous buzz in the real estate community and generated a 22.5% response rate.
“The Love Campaign was launched to showcase our commitment to the real estate industry and emphasize our ongoing partnership,” said Steve Damman, President and CEO of QuantumDigital. “Being recognized by these industry leaders is an enormous honor. It reinforces the fact that we successfully develop direct marketing programs and strategies to capture attention, motivate response, and drive measurable results that ultimately improve the bottom line.”
Campaign Summary
Touch 1: Scheduled to deliver around Valentine’s Day, a personalized greeting card accompanied by a small box of chocolates was mailed to prospects.
Touch 2: Shortly after delivery of the greeting card, a personalized email was sent as follow up to keep QuantumDigital top of mind.
Touch 3: A package containing a photo frame adorned with hearts and a personalized information booklet was sent to prospects. A small insert invited prospects to visit a personalized landing page for details on setting up a discovery session.
Touch 4: Personalized landing pages were designed to look like a profile page on a matchmaking site—describing QuantumDigital, partnership benefits, and options for connecting through a discovery session.
Touch 5: Timed to deploy shortly after delivery of the photo frame/booklet package, a follow-up email was sent to non-repsonders. It directed them to their personalized landing page detailing ways to connect with QuantumDigital through a discovery session.
Touch 6: A package was sent to a sample group of prospects formally inviting them to meet in person, either at their location or in Austin. To generate excitement about a visit to Austin, Texas (the live music capital of the world), a guitar sculpture was paired with the invitation card.
About QuantumDigital
QuantumDigital, Inc. is the technology leader in digital print, providing direct mail, email marketing and multi-channel marketing, including mobile, to real estate brokers and agents, advertising and marketing agencies and large enterprise organizations through a client-branded web interface. Founded in 1986, QuantumDigital is based in Austin, Texas. Visit QuantumDigital at www.quantumdigital.com
Media Contact for QuantumDigital
Lisa Wallace
Penman PR
512.576.7999