How Will Businesses Reach Consumers in 2020? - MI&DS 2011

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For the majority of us, any attempt to forecast the next three months let alone the next decade is a challenge. However, there are consumer trends that are extremely revealing and give some sign of the path we will need to take going forward. Jeff Swystun will take us through the current challenges in marketing, the opportunities those challenges present, and six key influences we as marketers will need to understand and master over the next ten years.

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