Integrated Marketing Best Practices - MI&DS 2011
Panelists: Chris Miller - Director of Marketing & Strategic Planning, Golfsmith; Emily Greibel - Integration Architect, McKee Wallwork Cleveland; Sydney Griffin - Development Communications Specialist, SUBWAY World Headquarters; Charles Mead - Director of Marketing, Capitol Area Council, Boy Scouts of America
Agencies and top brands share what they are doing to bridge new media with traditional media for ultimate impact.
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