Mobile SMS Marketing Case Studies - MI&DS 2011
Mobile is trending in a big way. And, as marketers begin to allocate bigger budgets to this channel, mistakes can be costly. Explore what's working and what's not in the world of SMS and mobile web engagement. Learn how to effectively integrate SMS and mobile web into your marketing mix and with social media initiatives. Carrie will share case studies from clients AMF Bowling and partner DMX. See what's working for them, what obstacles they encountered, and what's on their mobile marketing roadmap.
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