QuantumDigital

Steve McKee demonstrates that sluggish growth is generally produced not by mismanagement or strategic blundering, but by natural market forces and internal management dynamics that often go unrecognized. He has identified seven characteristics that commonly correlate with stalled growth. Some are external forces to which countless companies have fallen victim: economic upheavals, changing industry dynamics and increased competition. What McKee points out, however, is how often they catch companies off-guard. More surprising are four subtle and highly destructive internal factors that conspire to keep companies down: lack of consensus among the management team, loss of nerve, loss of focus and marketing inconsistency. McKee makes the case that regardless of what's going on outside of an enterprise, it's what's inside that counts.