Postcard Marketing Sidebar (A2)

using direct mail to identify with your prospects
Craft direct mail messaging that speaks their language

The key to every great direct mail campaign is a deep understanding of your target audience’s wants and needs.

real estate agent writing a compelling blog post
How to write engaging direct mail messaging

The more engaging your copy is, the more people will respond to your direct mail campaign. Few things will rob a direct mail piece of its selling power more than an uninspiring, unengaging, and flat out uninteresting block of copy. 

What makes copy effective? It’s straightforward and simple. It’s factual rather than boastful. It touches readers' emotions and makes them think. It answers all of their questions, solves all of their problems and meets all of their needs.