marketing tips

People aren't static, and neither is your marketing program. Read about the latest marketing trends to ensure your marketing program continues to work well over time.

A real estate agent Staying in Touch with Buyers & Sellers After Business Has Closed
And Why It’s Important

In real estate, it’s often all about farming for new business from those buyers and sellers you’ve never worked with before. But did you know that 74% of buyers and 69% of sellers would use their agent again or recommend their agent to others? That’s a BIG opportunity to cultivate meaningful, genuine relationships with those you’ve already worked with. Authentic relationship-building is definitely a long game, but it’s one that will pay dividends.

Tips for Taking Quality Real Estate Marketing Photos

In real estate, an image can make or break a home's likelihood to sell. It's your job to help paint the property in the best light by marketing high-quality, attractive photos. But you don't have to invest in a professional photographer to secure great shots of the home -- real estate photography isn't difficult to do yourself, if you know a few essential tricks.

real estate agent greeting visitors during an open house

The open house is a long-standing real estate tradition. While agents are divided on its usefulness in closing a home in and of itself, there’s no doubt that more visibility for a home is always of benefit. For the most impact, combine online strategies with offline marketing to create multiple opportunities to connect with potential buyers and sellers.

Direct Mail Marketing & Digital Automation for Real Estate Marketing
For the Trend-Savvy Agent

Are real estate marketing automation systems really worth investing in, or should you stick with your current strategy? As automation and the use of artificial intelligence in real estate becomes more widespread, marketing-minded agents may be considering what the real benefits of its usage are.

spelling "brand" with lettered blocks to reinforce Your Brand Promise in Real Estate Marketing

Marketing as a discipline has continued to increase in complexity -- with a myriad of both digital and offline channels, it takes a multitude of touches to make a sale. Consistent communication is the key to converting a casual consumer into a viable sales lead, and it begins with clearly emphasizing your brand promise.

looking at real estate under a magnifying glass

As we tie a ribbon on 2017, real estate marketing agents and big data banks are beginning to release forecasts for the new year. We know you’re just as curious as we are: who’s going to be buying homes? Who’s going to be selling? And how does all of this inform messaging as real estate agents try to market to those buyers and sellers?

mail on kitchen table with many direct mail marketing flyers

Real estate marketing is not an overnight initiative. Consistency, relevancy, repetition and time are needed to complete a successful direct mail farming campaign. But what do you do when you’re concerned your investment is no longer fruitful?

infinity pool at a luxury real estate property
How to reach and attract High Net Worth Individuals

Real estate marketing agents who currently work with luxury listings or want to start specializing in this area know that it exists in a league of its own. Agents that want to effectively gain leads for luxury housing must practice a combination of skills and relationship nuturing that begins with understanding the mindset of HNWIs.

thumbs up thumbs down 10 Mistakes Real Estate Agents Make When Creating Facebook Ads

Facebook advertising is an incredibly powerful platform for real estate marketing due to reach alone. Discover the ten most common real estate facebook ads errors made by agents and how to avoid them.

picture of new home buyers with a photo of their new house
Direct Mail Marketing May Be the Key to Reach Millennials

The real estate business has been driven by referral for generations, but wholly relying on referral might be a problematic idea. You still need to acquire new customers through traditional marketing, ideally provide them with quality service, and watch them become your brand ambassadors in the future. However, if you’re only relying on referrals, and various friend groups/connections of your pre-existing clients aren’t in the market to buy or sell you’ll take a personal financial hit. That’s why a good marketing mix is crucial.

But, it’s a different marketing picture out there today, for two major reasons.