millenials https://quantumdigital.com/ en Marketing to Millennials https://quantumdigital.com/blog/why-gen-y-loves-direct-mail <div data-history-node-id="301" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Marketing to Millennials </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/why-gen-y-loves-direct-mail" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/marketing%20to%20millennials.jpg?itok=86djgtEB" width="1200" height="450" alt="millenial woman making a decision on which envelope to select" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">May 26, 2015</div> </div> 1 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>If you think that direct mail is only for the baby boomers, you’re mistaken. There’s an open opportunity to reach young people, specifically Gen Y, (people born between 1980 and 2000) through direct mail and studies have shown that young people are increasingly more responsive to this method of marketing.</p> <p>The oversaturated email and social media marketing that Gen Y was brought up with has resulted in them tuning out digital advertisements and perceiving postcards and direct mail as refreshing and unexpected. Discover why Gen Y is a wonderful target audience for your real estate postcard campaign.</p> <p> </p> <p><em>At this point, most Gen Y, also known as millennials, have graduated or will soon be graduating from college, starting their careers, and looking for their first home. This demographic is so digitally connected that email marketing campaigns fill their inbox daily, and this can make it hard for you and your real estate business to stand out among the clutter. According to <a href="http://www.dmnews.com/multichannel-marketing/millennials-save-in-all-channels/article/311164/">Direct Marketing News</a>, 33% of millennials get print deals from direct mail pieces and an astonishing 90% of these young people will share their findings with others. This makes for a wonderful opportunity for you to reach an unsaturated market that is likely to share your postcard and tell their friends about you and your offer.</em></p> <p> </p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/why-gen-y-loves-direct-mail" data-a2a-title="Marketing to Millennials"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Tue, 26 May 2015 05:00:00 +0000 brianna_mckinney 301 at https://quantumdigital.com