Marketing Automation https://quantumdigital.com/ en Real Estate Marketing Automation in 2019 https://quantumdigital.com/blog/how-automate-your-real-estate-marketing-2019 <div data-history-node-id="530" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Real Estate Marketing Automation in 2019 </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/how-automate-your-real-estate-marketing-2019" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/real%20estate%20farming%20postcards_2.jpg?itok=xRJVQ744" width="1200" height="450" alt="interconnected gears demonstrating marketing automation for real estate agents" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Dec 18, 2018</div> </div> 5 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>We’re all busy. Real estate agents, certainly, have a lot to keep up with, including work with current clients as well as maintaining relationships with prospects. As your real estate business grows, it’s important to streamline important but time-consuming or tedious tasks wherever possible.</p> <p>Automation helps you do this. The purpose of marketing automation is to make marketing on multiple channels easier by eliminating repetitive tasks that suck your time and efficiency but that can be easily handled by a digital platform or system. Automation can help you nurture relationships with your clients, maintain your business, and reach prospects, as well. On average, <a href="https://www.emailmonday.com/marketing-automation-statistics-overview/">over 50%</a> of companies are using marketing automation. If marketing automation isn’t in your communications plans for 2019, it’s about time to make your life a whole lot easier!</p> <p>There are many ways to automate your marketing tactics, but we’re going to talk about two buckets here: email and direct mail marketing, because when used in tandem, the two channels work exceptionally well together in a multichannel marketing strategy. We’ll touch on each segment and detail how you can automate each one to save time and make your real estate business more efficient.</p> <h2><strong>Email</strong></h2> <p>Email marketing requires a LOT of upkeep. Besides regular content distribution, there’s maintaining your email list, which requires consistently expanding the amount of recipients that receive your emails based on leads gathered through social media, a lead form on your website, search engine marketing, and so on. But despite these barriers, email is a great way to regularly keep in contact with both real estate prospects and current clients in your real estate business. How can you automate email marketing to make your life easier?</p> <p>As mentioned above, email list maintenance requires a lot of work, including deleting irrelevant emails and segmenting your lists so they can be personalized to unique target audiences. To help, use a platform like <a href="https://zapier.com/learn/email-marketing/email-marketing-list-automation/">Zapier</a>, which allows users to easily integrate with other platforms to automatically update their lists when new emails are acquired. Integration capabilities include the ability to sync web forms and your email list so that new addresses gathered via your web form are automatically inputted into your list, as well as the ability to add appointment attendees to your email list and even automatically add business cards you’ve gathered through meetings to your list by integrating with Full Contact Card Reader. When linked, Zapier and Full Contact Card Reader allow you to take a picture of the card you want to add to your list to have the contact added in seconds. In addition to email list maintenance, Zapier easily syncs with <a href="https://zapier.com/blog/best-real-estate-software/">multiple useful apps for real estate agents</a>.</p> <p>There are also a multitude of ways to automate the delivery and distribution of your email marketing. On the delivery side, you can set up emails to be sent when certain events are triggered, such as someone signing up for your newsletter, through email platforms like <a href="https://mailchimp.com/">MailChimp</a>, which has a variety of <a href="https://mailchimp.com/help/automation-types/">preset automation types</a>. And, on the distribution side, you can use MailChimp to automatically send out new blogs from your website to your email list via an automated email message.</p> <p>Another way to automate email is to set up <a href="https://mailchimp.com/help/create-an-automation/">autoresponders</a>, a sequence of emails over a set period of time. As an example of how autoresponders work, you could email someone initially after they’ve shared their address with you to welcome them, then send them another email a week later that shares content from your blog or a special offer, and so on.</p> <p>You can learn all about email automation via MailChimp <a href="https://mailchimp.com/help/about-automation/">here</a> - we think that MailChimp is an effective, simple platform that allows you to get the most out of email.</p> <h2><strong>Direct Mail Marketing</strong></h2> <p>Similar to email, managing the delivery and distribution of a direct mail campaign requires a lot of maintenance. Take the example of real estate farming postcards -- getting hundreds of postcards sent out to one or more neighborhoods would require several steps, including designing the cards, creating the card copy, printing the cards, labeling them yourself, adding postage, and sending them out at a post office.</p> <p>Thankfully, direct mail automation is available. <a href="https://quantumdigital.com">QuantumDigital</a> offers the ability to consistently farm any neighborhood with real estate direct mail postcards through the platform AutoMail. AutoMail automates all steps of a typical direct mail campaign, from design to distribution. On the design side, the platform offers several pre-set designs to choose from -- just pick your favorite! -- and on the distribution side, it allows you to schedule the frequency of your mailers up to an entire year. Next, all you have to do is choose from any of the available targeted list options, or simply upload your own list. Once you check out, your real estate farming postcards are handled for the year.</p> <p>AutoMail also provides multichannel integration capabilities, with each card featuring a unique online market report that provides the recipient with recent neighborhood sales data and a home value estimate. Whenever the prospect views the page or fills out the contact form, you’ll instantly receive an email letting you know that you have a new prospect awaiting your follow-up. If you’re interested in <a href="https://quantumdigital.com/automail">trying out AutoMail</a>, don’t hesitate to get started today!</p> <h2><strong>The Bottom Line</strong></h2> <p>Marketing automation is becoming more and more of a necessity as technology continues to expand. While it can be challenging at first to adopt a new process or system, the results are well worth it in the overall amount of time saved as well as the increased engagement that comes from consistently keeping in touch with current and potential customers. Here’s to your 2019 automated marketing efforts!</p> <p> </p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/how-automate-your-real-estate-marketing-2019" data-a2a-title="Real Estate Marketing Automation in 2019 "><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Wed, 19 Dec 2018 03:45:24 +0000 brianna_mckinney 530 at https://quantumdigital.com How to Automate your Direct Mail & Facebook Advertising Campaigns https://quantumdigital.com/blog/integrate-your-direct-mail-and-social-media-marketing-triggermarketing%C2%AE <div data-history-node-id="307" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> How to Automate your Direct Mail & Facebook Advertising Campaigns </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/integrate-your-direct-mail-and-social-media-marketing-triggermarketing%C2%AE" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/How%20to%20Use%20Social%20Media%20With%20a%20Direct%20Mailing%20Campaign.jpg?itok=Yqzwf_PP" width="1200" height="450" alt="image showing traditional direct mail via digital marketing methods" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">May 22, 2015</div> </div> 4 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><em>[Updated: 6/14/2016]</em></p> <p>Over the last 10 years, there’s been a lot of hype around the “newest marketing trends” or the new “must-have marketing tools” that can help make your real estate brand more successful. Some of these new methods are successful—and actually work—such as Facebook advertising. However, more often than not, the newest marketing tools end up merely as trendy solutions that quickly burn out in efficacy. So, how do you market your business effectively to see continued results without constantly changing and re-evaluating your marketing strategy?</p> <p>We’ve been in the real estate marketing industry for over 30 years and direct mail has remained the tried and true form of marketing that performs extremely well in the real estate realm. Better still, it's possible to launch multi-channel marketing campaigns with offline campaigns to bolster online efforts. Up until now, this has been incredibly difficult for agents and brokers to plan and manage. </p> <p>We simplified the process…to an extreme. <a href="https://triggermarketing.com/">TriggerMarketing</a> and <a href="https://triggermarketing.com/">TriggerMarketing Social</a> take the reliable performance of direct mail marketing a step further by incorporating responsive designs, prospect-targeting and order automation with social media advertising campaigns to make your listings, and your brand, stand out among the others. Both services are designed to work together, with each channel directing interested prospects to a single mobile-friendly landing page designed to capture and send leads to you in real-time.</p> <h3><strong>Automated marketing to make life easier</strong></h3> <p>Life as a real estate professional is hectic and active, so task automation is incredibly important to facilitate the growth of your business. After all, your time is the scarcest resource you have. That’s why we created TriggerMarketing—to help alleviate some of the small, repetitive yet important marketing tasks involved with just listed or sold property campaigns. By utilizing our real estate marketing services, you will have more time to nurture leads, serve customers or network for referrals.</p> <p>As soon as a new property hits the listing service, personalized mail-ready postcards—featuring interactive response elements—are automatically designed in the background, waiting for you to give the O.K. to be sent out. One click from your email launches a marketing campaign for your newest property, sending high-quality custom postcards to your farming list and/or the surrounding properties. As recipients respond to your cards, you'll receive warm or hot leads straight to your email inbox in real-time.</p> <h3><strong>Social media marketing, simplified</strong></h3> <p>Social media was once generally regarded as an optional marketing strategy—an afterthought, often derided as a passing fad. Now, social media has become a vital component of the real estate professional's toolkit, boosting lead-generation and brand awareness, especially when paired with direct mail campaigns.</p> <p>It can be quite time-consuming to post and share your listings with fans, friends, and followers on your social media pages. If you read the FitSmallBusiness guide to Facebook advertising, you'll see it can get really complex really quickly. That's why we've designed <a href="https://triggermarketing.com/">TriggerMarketing</a> and <a href="https://triggermarketing.com/#facebook-ads">TriggerMarketing Social</a> to create these posts automatically, using the details and photos provided by the listing service.</p> <p><em>The two social media options are:</em></p> <ol><li><em><strong>Free Posting.</strong> Every TriggerMarketing campaign includes the capability to freely post your just listed or sold property to both Facebook and Twitter. Posts are a good option for agents on a tight budget or just getting started.</em></li> <li><em><strong>3-Day Lead Generation Campaign.</strong> For those looking to get the best ROI from social platforms, this is the way to go. We create, manage, and optimize who we show </em><em>your</em><em> just listed and sold advertisements to so you get as many pertinent leads as possible. Head over to <a href="https://triggermarketing.com/#facebook-ads">TriggerMarketing Social</a> to learn more and to see the impressive results our users are experiencing.</em></li> </ol><h3><strong>Pack a punch in your next campaign</strong></h3> <p>Integrating both direct mail and social media yields significantly higher results than either method alone. By incorporating the two, you’re more likely to get the kind of performance and results you’re looking for.</p> <p>Automated direct mail coupled with integrated social media marketing will give you the kind of long-lasting results you need to be a successful real estate professional. With TriggerMarketing, this doesn’t have to be a time-consuming task, but a frequent and convenient way to revisit past customers and generate new leads.</p> <p><br /><a href="https://triggermarketing.com/">Get started using TriggerMarketing</a> or <a href="https://triggermarketing.com/#facebook-ads">TriggerMarketing Social</a>, today!</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/integrate-your-direct-mail-and-social-media-marketing-triggermarketing%C2%AE" data-a2a-title="How to Automate your Direct Mail & Facebook Advertising Campaigns"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Fri, 22 May 2015 05:00:00 +0000 brianna_mckinney 307 at https://quantumdigital.com