social media https://quantumdigital.com/ en Best Practices for Digital Spring Cleaning https://quantumdigital.com/blog/best-practices-digital-spring-cleaning <div data-history-node-id="632" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Best Practices for Digital Spring Cleaning </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/best-practices-digital-spring-cleaning" hreflang="en"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/images/gettyimages-1352564127-170667a.png?itok=E0PHPEfB" width="1200" height="450" alt="Illustration of people cleaning a computer. " typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Apr 18, 2023</div> </div> 4 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><h3 class="section-subtitle text-align-center" data-pm-slice="1 1 []">Catch up on digital housekeeping tasks to clean up the spaces you share with your clients and prospects.</h3> <p class="section-subtitle" data-pm-slice="1 1 []">Spring is the perfect time to start fresh, whether it's your physical space or your digital one. If you're just starting out or have been in business for years, there are many ways to spring clean your digital presence so it's fresh for the new season! No matter the nature of your business be it a physical shop, real estate or ecommerce your marketing strategies must include a balance of <a href="https://www.quantumpostcards.com/" title="Mail & Print">print</a> and digital campaigns. Make sure both are sending potential customers to a website or profile that accurately represents your brand. Taking the time to make sure your messaging, brand image and contact information is up to date can help improve customer satisfaction, increase conversions and make sure everyone has the best experience possible when visiting your website or media profiles.</p> <h3>A great start is to unify your messaging.</h3> <p>Make sure all of your platforms are telling viewers the same thing. For example your "about me" section should have the same key messaging and/or tagline as your bio on instagram, tiktok and any other public placing profile. An effective slogan can help strengthen your brand identity.</p> <p>One great way to maintain this is using a social scheduling tool which will allow you to post the same content across all platforms at once. You can schedule content ahead of time to free you up to focus on other daily tasks. Another benefit to these tools is you can fill in accessibility alt-text in one space to ensure all of your content can be viewed or heard by all.  </p> <p>Automating your marketing wherever possible can be incredibly valuable. According to a <a href="https://www.ruleranalytics.com/blog/inbound-marketing/lead-generation-statistics/" title="Ruler Analytics ">study by Ruler Analytics</a>: Marketers who use automated tools generate as much as 451% more leads than those who don’t use automation.  </p> <h3>Nothing kills a possible lead faster than inaccurate contact information or dead links!</h3> <ul><li> <p>Make sure your phone number, email address and physical address are correct on all platforms </p> </li> <li> <p>Review the email address you use to sign in to LinkedIn, as well as any other social media accounts associated with your business (LinkedIn, Twitter and Facebook). This should be one account you check regularly to ensure you don't miss important contacts and updates.</p> </li> <li> <p>Check all links on your website or blog.</p> </li> <li> <p>Make sure they are working and not broken.</p> </li> <li> <p>If they are broken, fix them.</p> </li> <li> <p>If you can't fix them, replace them with new links.</p> </li> </ul><p>Try using a linking system such as <a href="https://beacons.ai/signup?c=quantumdigital" title="Beacons">Beacons</a> to ensure all of your contact info is easily accessible on every profile. You will also save valuable time by only having to update one app!</p> <h3>Update your privacy settings on social media accounts.</h3> <p>Perhaps the most important task is updating your privacy settings on social media accounts. If you're not already doing this, make sure to the posts visibility and profiles to public on our business profiles so that anyone can see what you post. Next, lock down your personal profiles. Keeping your personal digital presence private is key in ensuring your brand identity is not affected by your personal identity. Be sure to limit who has access to your profiles and immediately remove former employees, colleagues or agencies once the partnership is terminated. <a href="https://www.zerofox.com/blog/often-social-media-accounts-hacked/" title="site sources">Several recent studies show that 20% </a>of social accounts will be hacked at some point. </p> <p>Using two factor authentication and password safe applications where possible can help you keep your accounts secure by allowing you to easily update all of your passwords and edit/remove users as necessary. </p> <p>As far as the actual content of posts goes, take the time to consider the following:</p> <p>Do all of your recent posts reflect who you are currently? Are they clear enough for people who might know who or what your company is yet? If not, consider making some changes. For example, if your last several posts do not clearly show your products or services in the most current light...you may want consider changing direction of your social strategies.</p> <p> </p> <h3>What are you waiting for? Get started now, Happy Spring Cleaning!</h3> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/best-practices-digital-spring-cleaning" data-a2a-title="Best Practices for Digital Spring Cleaning"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Tue, 18 Apr 2023 21:29:53 +0000 jamie_white 632 at https://quantumdigital.com The Most Important Social Media Tips for Real Estate Agents in 2020 https://quantumdigital.com/blog/most-important-social-media-tips-real-estate-agents-2020 <div data-history-node-id="562" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> The Most Important Social Media Tips for Real Estate Agents in 2020 </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/most-important-social-media-tips-real-estate-agents-2020" hreflang="en"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/The%20Most%20Important%20Social%20Media%20Tips%20for%20Real%20Estate%20Agents%20in%202020.jpg?itok=p5Ul8v8V" width="1200" height="450" alt="The Most Important Social Media Tips for Real Estate Agents in 2020" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Jan 20, 2020</div> </div> 5 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>In this day and age, real estate agents that do not leverage social media marketing in some capacity are missing out on a huge opportunity to advertise their services and available properties to current and future buyers and sellers. If you’re an agent, you likely have <i>some </i>kind of<i> </i>social media presence in your real estate marketing strategy; you just may not be utilizing it to the fullest or spending as much time dedicated to it as you’d like. You’re not alone. According to the 2019 REALTORS® Social and Digital Media Report, over 60 percent of respondents said they will commit more time to social and digital media in the coming year. </p> <p>But where to even begin?</p> <p>To help you get ready for a new year of social media and real estate marketing, we’ve done some of the hard work for you. Social media algorithms are always changing, and without staying on top of the latest trends, your social presence can quickly become stale. We’ve compiled a list of a few of the latest best practices to ensure your social media presence is top-notch, elevating your brand and growing your client base.</p> <p><b id="docs-internal-guid-a9e62d13-7fff-ffbb-581b-7291dbf56f88"><b id="docs-internal-guid-a9e62d13-7fff-ffbb-581b-7291dbf56f88"><b id="docs-internal-guid-a9e62d13-7fff-ffbb-581b-7291dbf56f88"><img alt="instagram stories" data-entity-type="file" data-entity-uuid="17f6e5c8-2384-4d7b-a688-860537728dc0" src="https://quantumdigital.com/sites/default/files/inline-images/GettyImages-1172492992.jpg" width="1200" height="630" loading="lazy" /></b></b></b></p> <p><b>Tip 1: Use Stories. </b></p> <p>In 2018, one study showed that the <a href="https://buffer.com/resources/instagram-stories-research#6">average Instagram Stories completion rate</a> for brands was 75%, meaning 75% of individuals stuck around to watch brand stories in their entirety. While the research was completed for top brands, it’s safe to assume high engagement rates for smaller brands, as well. </p> <p>As for Facebook Stories? <a href="https://techcrunch.com/2019/04/24/facebook-stories-500-million/">500 million</a> active users tune in to view them every day. The research is clear — people are using (and loving) Stories! As such, you should be uploading Stories with regular frequency to engage with your current and potential clients. </p> <p>Remember that Stories are best for “moment in time” shots. Story photos don’t need to be as intentional as static shots on a Facebook or Instagram page — they just need to be authentic and in line with your brand. Agents can take advantage of Stories by posting a variety of content:</p> <ul><li>Photos of yourself with happy clients (only with their permission, of course) </li> <li>Candid photos/videos of you on the way to meet with a client or show a home</li> <li>Photos/videos of the exterior and interior of homes for sale </li> <li>Video footage from an open house </li> <li>Local happenings </li> <li>Buying/selling tips </li> <li>Candid photos of your life, family etc., as long as it works for your brand </li> </ul><img alt="woman looking at real estate on social media on her phone" data-entity-type="file" data-entity-uuid="d6baf01b-59cd-49b9-b8b7-e646e729d8b6" src="https://quantumdigital.com/sites/default/files/inline-images/woman-looking-real-estate-social-media.png" width="937" height="502" loading="lazy" class="align-center" /><p><b>Tip 2: Consider paid social. </b></p> <p>If you’re looking to increase your reach, paid advertising could be a great option for your 2020 social media strategy. LinkedIn, Twitter, Facebook, YouTube and Instagram all have advertising capabilities allowing you to target particular audiences with shared characteristics such as location, age, interests, behaviors, and more. Agents can use these targeting options to their advantage to reach a broad or narrow group of prospects. </p> <p>For example, on Facebook (the platform <a href="http://1ldq334ax1e02iez8mfueba1.wpengine.netdna-cdn.com/wp-content/uploads/2019/04/2019-REALTOR-Social-Digital-Media-Report.pdf">90%</a> of REALTORS® think is effective at building their business), agents can specifically target individuals in the area, ages 35 and up (check out <a href="https://quantumdigital.com/blog/key-2020-real-estate-trends-agents">this blog</a> for a more detailed look at the ages of 2020 buyers and sellers), who are likely to move. </p> <p>If you don’t have the time or know-how to set up Facebook ads yourself, you still have options. QuantumDigital’s <a href="https://triggermarketing.com/#facebook-ads">TriggerMarketing Social solution</a> automatically generates Facebook ads using your MLS, and shows them to prospects physically located near the property. When a prospect visits the page to learn more about a property or fills out a contact form, Quantum collects all available information and sends it to your email inbox in real time. This helps you reap the benefits of Facebook ads while saving time and hassle. </p> <p><b id="docs-internal-guid-a9e62d13-7fff-ffbb-581b-7291dbf56f88"><b id="docs-internal-guid-a9e62d13-7fff-ffbb-581b-7291dbf56f88"><b id="docs-internal-guid-a9e62d13-7fff-ffbb-581b-7291dbf56f88"><img alt="engage" data-entity-type="file" data-entity-uuid="b11c5c2f-d2ea-4e1f-a2e8-57dba066db38" src="https://quantumdigital.com/sites/default/files/inline-images/GettyImages-1127689430_0.jpg" width="1200" height="630" loading="lazy" /></b></b></b></p> <p><b>Tip 3: Engage. </b></p> <p>This is the last tip, but it is by no means the least important — <i>engage </i>with your audience. More than ever, audiences are looking to have conversations with the pages and people they follow; for Instagram, in particular (which reached <a href="https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/">1 billion monthly active users</a> in 2018), the algorithm rewards engagement by showing your posts to more people. There are several ways to boost audience engagement: </p> <ul><li>Proactively invite your audience into the conversation. Ask questions in your captions. Use all of the available features in Instagram Stories that entice your audience to offer their opinions: Questions, Quizzes and Polls. </li> <li>Quickly respond to comments, as is reasonable based on your size. Doing so shows social platforms that you care about your audience and are interested in their thoughts and having a discussion. Agents with smaller social media followings (a couple thousand) should respond to each comment as quickly as is feasible. Agents with larger followings needn’t worry about responding to every comment, but should respond to a few within the first hour or so of posting. </li> <li>Bring great customer service to social. Make sure your profiles on Instagram and Facebook are business profiles, not personal profiles. This allows people to message you directly, view your contact information, and leave reviews. All of these features give you an opportunity to provide a great online experience for current and potential clients that will give them indication of your offline customer service, as well. </li> </ul><p>We hope these tips are useful as you plan how to update your social media presence and your 2020 real estate marketing strategy. Social media is crucially important for real estate agents heading into the new year, and using these tips to keep your strategy fresh will help you interact in a meaningful way with audiences to ultimately grow your business. </p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/most-important-social-media-tips-real-estate-agents-2020" data-a2a-title="The Most Important Social Media Tips for Real Estate Agents in 2020"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Mon, 20 Jan 2020 23:03:43 +0000 brianna_mckinney 562 at https://quantumdigital.com 6 Tips for Building a Great Real Estate Instagram Profile https://quantumdigital.com/blog/6-tips-building-great-real-estate-instagram-profile <div data-history-node-id="548" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> 6 Tips for Building a Great Real Estate Instagram Profile </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/6-tips-building-great-real-estate-instagram-profile" hreflang="en"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/GettyImages-1021062406_0.jpg?itok=-hLkcbBX" width="1200" height="450" alt="Building a Great Real Estate Instagram Profile" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Jul 11, 2019</div> </div> 4 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Recent reports show that Instagram has <a href="https://techcrunch.com/2018/06/20/instagram-1-billion-users/">1 billion active users</a>. And according to Facebook (who owns Instagram, in case you didn’t know), <a href="https://www.oberlo.com/blog/instagram-stats-every-marketer-should-know">83%</a> of those users say they discover new products and services on Instagram. That’s a lot of people! </p> <p>These numbers are no joke. All agents should consider using Instagram as part of their real estate marketing strategy. Here are our six tips for building an engaging Instagram profile to grow your business.</p> <p><strong>Use paid advertising to reach your target audience. </strong></p> <p>With Instagram ads, you can get your posts in front of the exact audience that you want. Is your target audience in the 35-50 age bracket? In what location are you listing? Target your posts based on these factors. You can even create ads that are shown only to those that visit your website.</p> <p><strong>Share high-quality photos. </strong></p> <p>Low-quality photos have no place on Instagram, an inherently visual platform. It’s worth the investment to purchase a nice camera and use that to take the photos you want to share. If you want more tips for taking quality real estate photos, check out <a href="https://quantumdigital.com/blog/5-tips-taking-quality-real-estate-marketing-photos">our blog</a>.</p> <p><strong>Hashtag with confidence. </strong></p> <p>In a nutshell, hashtags get more eyes on your post. When a user types in a hashtag, Instagram offers up all of the posts that are using that hashtag, which increases the post’s reach and allows the user to search for images and videos by subject. Just be sure to use your hashtags strategically so you don’t look “spammy.” You can place hashtags in the actual caption of your post or in the post’s comments; it has the same effect. Check out this list of the <a href="https://fitsmallbusiness.com/real-estate-hashtags/">top 25 best hashtags for real estate agents</a> and take your pick. After a few posts, check Instagram’s analytics platform, Instagram Insights, to see which hashtags are working and which aren’t.</p> <p><strong>Use Instagram stories to show your more candid side. </strong></p> <p><a href="https://techcrunch.com/2019/01/30/instagram-stories-500-million/">500 million Instagram accounts</a> use Instagram stories every day. Additionally,<a href="https://embedsocial.com/blog/instagram-stories-analytics/"> ⅓ of the most viewed Instagram stories</a> are from businesses. Instagram stories give you the perfect opportunity to show a more candid, behind-the-scenes side of your personality and your real estate business. Shoot videos at open houses or home tours, or go beyond that by posting inspirational quotes or anything else that motivates you. People appreciate when you authentically share a slice of your life, and Instagram stories present the perfect place to do this.</p> <p><strong>Share the right content. </strong></p> <p>Ensure that you’re posting content that is interesting and relevant to your users. This definitely includes photos of homes for sale (both the interior and the exterior), but can also include:</p> <ul><li>Personal photos of your family or friends — as long as that kind of content works with your brand. Some agents would never dream of sharing personal photos on a professional Instagram page, but there are many who do this and it works for their brand and their audience. </li> <li>Videos of yourself answering common questions that you receive about your business.</li> <li>Videos of yourself sharing tips for other agents and the lessons you’ve learned, if you’re established.</li> <li>Photos of beautiful homes that inspire you, but that you <em>aren’t</em> listing. Hank Bailey of RE/MAX Legends does this really well. He posts photos of homes from other photographers simply because he admires their architecture and design. This invites his followers to see a more personable side of himself and shows that he is passionate about beautiful homes and architecture. He’s got a great following of people who also appreciate the same home design that he loves — so that if he were to ever periodically insert his own listing into the mix, he would have a built-in list of interested leads at the ready. Score! </li> </ul><p><strong>Listen and join the conversation. </strong></p> <p>Think of Instagram as a space for network-building. While you can (and should) use Instagram as a platform to grow your business by posting photos of properties for sale, you can also use the platform to make connections with mortgage brokers, for example, or people who aren’t interested in buying a new home now but may be in a few years. And the only way to build a genuine network is by engaging with those who visit your profile. Ask questions in the captions of your photos and respond to people’s answers. When you do live videos, check the comments and interact with those who are watching you. </p> <p>We hope that this post has been helpful as you’re considering creating an Instagram account for your real estate business. As you’re growing your account, don’t forget to think about the other ways that you can engage with prospects while you’re offline. Direct mail is one great option for keeping your brand top-of-mind in the neighborhoods you care about. In fact, the Data and Marketing Association’s 2018 Response Rate Report showed that direct mail has a 9% response rate for household lists and a 4.9% response rate for prospect lists. </p> <p>Our AutoMail solution was built for agents who want to implement quality direct mail marketing but desire the ease and efficiency of an automated system. With AutoMail, agents can schedule and send multiple automated marketing postcards over the course of 12 months, building relationships with prospects that lead to new clients. Interested? <a href="https://quantumdigital.com/automail">Get started</a> today to elevate your real estate marketing strategy.</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/6-tips-building-great-real-estate-instagram-profile" data-a2a-title=" 6 Tips for Building a Great Real Estate Instagram Profile"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Thu, 11 Jul 2019 21:16:00 +0000 brianna_mckinney 548 at https://quantumdigital.com 10 Mistakes Real Estate Agents Make When Creating Facebook Ads https://quantumdigital.com/blog/10-mistakes-real-estate-agents-make-when-creating-facebook-ads <div data-history-node-id="470" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> 10 Mistakes Real Estate Agents Make When Creating Facebook Ads </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/10-mistakes-real-estate-agents-make-when-creating-facebook-ads" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/images/10-mistakes-real-estate-agents-make-when-creating-facebook-ads.jpg?itok=Gf5rj_F6" width="1200" height="450" alt="thumbs up thumbs down 10 Mistakes Real Estate Agents Make When Creating Facebook Ads" title="10 Mistakes Real Estate Agents Make When Creating Facebook Ads" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Sep 18, 2017</div> </div> 8 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Facebook advertising is an incredibly powerful platform for real estate marketing due to reach alone. The site has <a href="https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/" target="_blank">more than 2 billion active users</a>, and it’s estimated that the average person spends <a href="https://www.nytimes.com/2016/05/06/business/facebook-bends-the-rules-of-audience-engagement-to-its-advantage.html" target="_blank">more than 50 minutes</a> scrolling their feed every day.</p> <p>Facebook is a great place for agents to connect with both homebuyers and sellers -- you get that. You also get that a huge platform with endless prospects means a lot of competition. It’s time consuming to create a post for every open house or listing, not to mention making sure your property stands out from all the other options in your area.</p> <p>Despite the innate challenges of Facebook advertising, there’s no denying its use in attracting market prospects. That’s why we’re here to give you a quick guide on proven practices to help you avoid ten common mistakes. Take a look, and come back to reference them whenever you want.</p> <p> </p> <p><strong>1. Not Setting Clear Goals</strong></p> <p>Think about why you’re running the ad.</p> <p>Is it to attract high net worth individuals to a luxury property? Is it to get new families in town to view an open house? Is it to advertise just sold houses in a way that promotes your brokerage?</p> <p>Clarifying the purpose of your ad makes all the difference. Who you target, the action you want them to take, and where you direct them… it all stems from the ultimate <strong>purpose</strong> of the ad. Defining what that is early on will make the whole process much easier and more effective.</p> <p> </p> <p><strong>2. Directing to Bad Landing Pages</strong></p> <p>Landing pages are extremely important. They can often be the dealbreaker in getting prospects to take the action you want.</p> <p>It’s an easy thing to look over -- just link your website to every post, right? But the page a potential buyer or seller sees when they click on your ad makes all the difference. Taking someone to your site’s home page when you’ve promoted a property that’s just been listed is confusing. Where are the pictures? Where do they go from here?</p> <p>They’re likely to go anywhere but your site. Quickly.</p> <p>The right landing page directs people where they intended to be, which means they are more likely to stay on the page and see what it has to offer them. Make sure the page you take your leads to facilitates the action you want.</p> <p> </p> <p><strong>3. Advertising to a Poorly Defined Audience</strong></p> <p>Appealing directly to the right audience will dramatically increase the effectiveness of your campaigns.</p> <p>For example, if you’re advertising a large, $500,000 listing, would you target students between the ages 19 to 24, or established professionals from the ages 40 to 54 with children? The decision could be the difference between selling a home and watching it sit on the market.</p> <p>The same goes for a property in a specific location. Making sure your Just Listed or Just Sold ad is only being shown to locals in the neighborhood. This will help you establish yourself as the local expert with those most likely to be interested in listing their own property with you. If you want to automatically determine the best audience for your campaign in a matter of seconds, programs like <a href="https://triggermarketing.com/#facebook-ads" target="_blank">TriggerMarketing Social</a> can take the task off your hands by doing the work for you.</p> <p> </p> <p><strong>4. Using Low Quality Images</strong></p> <p>We all know that humans are inherently visual creatures. There is <a href="https://www.inc.com/john-boitnott/why-you-need-to-go-visual-in-social-media-in-2016.html" target="_blank">endless literature</a> that backs that up.  So why are there still so many ads out there with blurry or unrelated images?</p> <p>Real estate professionals especially must stick to the rule of high quality, engaging images. If you’re intending to sell, attractive photos of the property or open house in question are a must. They should be taken using a professional camera and edited in a way that showcases all of the listing’s best features. Remember that your real estate Facebook ads serve as a representation of your brand. If you don’t have quality images yet, don’t create an ad until you do.</p> <p> </p> <p><strong>5. Not Defining a Clear Call to Action</strong></p> <p>Your ad should be built around a call to action -- one specific sentence or phrase that is designed to provoke an immediate response from your audience. The sentence should start with a verb and ask your audience to do something.</p> <p>For example, if you’re creating a Facebook ad that’s designed to generate listing leads, something as simple as “Visit our website to talk to an agent today,” could be enough to get someone to click. And if you’re targeting your ad to the right audience, that push could be just what they needed to make contact with you.</p> <p>On that note, you have to to quickly communicate your call to action. Listing the features of a home is great, but do that AFTER you’ve described your desired action, such as “Call For a Viewing Today!”.</p> <p> </p> <p><strong>6. Not Tracking the Results</strong></p> <p>Facebook’s analytics platform, as well as other programs like Google Analytics, make it easy to track the results of your ad campaigns. Both platforms are intuitive and free, so it’s easy to see whether or not your ads are effective.</p> <p>Even if you’re already enjoying the power of analytics, there are several ways to improve the way you look at data to make sure you’re driving the results you want. Switch up the usual photos you use of a house, and see what generates the most clicks, subscriptions, or queries from prospects. Once you have more of a sense of what works, it will become easier to create the content you know your prospects will like.</p> <p>And on that note...</p> <p> </p> <p><strong>7. Failing to A/B Test</strong></p> <p>Facebook offers split or A/B testing, which lets you test out different versions of your ads to see what works best so you can adjust appropriately in the future. Changing small variables can equal a big increase (or decrease) in the success of an ad.</p> <p>A/B  - or split - testing options you can try include:</p> <ul><li>Sending the same listing to two different audiences to see which one responds better.</li> <li>Creating two ads featuring the same open house, and display a different set of photos or messaging to see which gets more engagement.</li> <li>Changing the call to action. For example, run one Just Listed ad that drives people to your website, and another that simply asks your audience to share your listing with their friends.</li> </ul><p>Split testing is common practice for marketers, and shouldn’t be overlooked by real estate professionals. Testing out a couple different versions of each ad can reap a HUGE return on investment.</p> <p> </p> <p><strong>8. Using Too Much Text</strong></p> <p>Facebook used to implement a hard-and-fast rule about the amount of text advertisers could use in display ads (those eerily relevant ads on the right side of your Facebook homepage). An ad image could be rejected if it contained more than 20 percent text. That’s no longer the rule, but a lot can be learned from the old limitation. Keeping your text-to-image ratio low typically improves readability and increases the likelihood that your message is clear and actionable.</p> <p>Facebook likes snackable ads.</p> <p>Keep your sentences short and purposeful. Convey the <a href="https://blog.hubspot.com/blog/tabid/6307/bid/33319/10-examples-of-facebook-ads-that-actually-work-and-why.aspx" target="_blank">value</a> of your listing compared to competitors. Get to the call to action quickly.</p> <p> </p> <p><strong>9. Slapping Together a Headline</strong></p> <p>Headlines are what grabs the attention of your reader. That short phrase can make all the difference between an ad that causes the reader pause and one that keeps them scrolling. Make your headline specific and relevant to your buyers or future sellers. <a href="https://blog.hubspot.com/marketing/a-simple-formula-for-writing-kick-ass-titles-ht" target="_blank">This guide from HubSpot</a> is a good place to start for learning the basics of a great title.</p> <p> </p> <p><strong>10. Focusing On Reach Instead of Action</strong></p> <p>We’ve talked a lot in this article about the ultimate purpose of your ad -- <strong>what</strong> you want your prospects to do after reading it. And if they take that action? That’s called a conversion.</p> <p>It can be easy to simply focus on the reach of a Facebook ad, because those numbers are exciting! 5,000 people saw your listing in your area? Awesome! (No, really, that’s great).</p> <p>But the gold is won a second step further. How many people shared your ad? How many liked it? How many requested an open house tour via your website?</p> <p>These are the statistics that matter. They tell you what people are interested in. Focusing on reach is a good starting point, but conversions are where the money’s (literally) at.</p> <p> </p> <p>Facebook advertising is incredibly useful and proven to attract leads. But designing quality content and targeting for every post can be time consuming, which is why programs like <a href="https://www.inman.com/2017/07/06/quantumdigital-enhances-triggermarketing-social-with-new-open-house-marketing-feature/" target="_blank">QuantumDigital’s TriggerMarketing Social</a> were created to do all the work for you. Each time you list or sell a property or list an open house, you’ll receive an email notification letting you know you can create a Facebook campaign to promote your listing or sale. These ads are generated automatically and only showed to the geo-targeted area around your property, and they drive people to a personalized property page. As people visit the page to learn more about the property, or fill out a contact form, you’ll get email notifications in real time with information on your new leads. You’ll have access to TriggerMarketing Social’s user-friendly status report that displays the results of your campaign in real time. It’s the easy, fuss-free way to get the most out of Facebook advertising.</p> <p><span style="font-size:14px;"><strong>Interested in automatic Facebook Ads for your new listings and sales? </strong><br /><a href="https://quantumdigital.com/triggermarketing-social-faq">Learn more about TriggerMarketing Social here.</a></span></p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/10-mistakes-real-estate-agents-make-when-creating-facebook-ads" data-a2a-title="10 Mistakes Real Estate Agents Make When Creating Facebook Ads"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Mon, 18 Sep 2017 13:38:18 +0000 brianna_mckinney 470 at https://quantumdigital.com The Real Estate Dish: 20 Minutes with Geoff Cramer, CEO and founder at SocialMadeSimple https://quantumdigital.com/blog/real-estate-dish-20-minutes-geoff-cramer-ceo-and-founder-socialmadesimple <div data-history-node-id="456" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> The Real Estate Dish: 20 Minutes with Geoff Cramer, CEO and founder at SocialMadeSimple </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/real-estate-dish-20-minutes-geoff-cramer-ceo-and-founder-socialmadesimple" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/geoff%20cramer_1.jpg?itok=h-zTDCTP" width="1200" height="450" alt="The Real Estate Dish: 20 Minutes with Geoff Cramer, CEO and founder at SocialMadeSimple" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">May 15, 2017</div> </div> 19 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Podcast</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Join QuantumDigital’s EVP and CMO Eric Cosway as he spends 20 minutes getting the latest dish on social networking with Geoff Cramer, CEO and founder at SocialMadeSimple. Geoff rose through the company ranks at Century21 to the position of Senior VP & Sales Manager. Geoff's strength wasn’t just in using technology, but teaching it as well. He found that many of the brokers and agents needed help keeping up with the latest tech trends. It was in trying to bring social networking, the latest “tech trend” to his agents, that he saw the need for a solution like SocialMadeSimple, and thus began the next chapter of his life.</p> <p><iframe frameborder="no" height="166" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/321763890&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%"></iframe></p> <p><br /><span style="color:#007d85;"><strong>Eric:</strong></span> Geoff, maybe you can tell the audience a little bit about yourself and a little more about SocialMadeSimple.</p> <p><span style="color:#b41f23;"><strong>Geoff:</strong></span> Absolutely! Thank you so much for having me today. We founded SocialMadeSimple going on about 8 years ago, which makes us kind of dinosaurs in the social media industry. Before that, I actually ran a residential real estate company, a Century21 franchise in the greater Boston area. I did that for about 9 years and really saw the need for agents and brokerages to take full advantage of Facebook, Twitter, LinkedIn… then Google Plus, Instagram came along. Around 2008, the real estate market wasn’t doing so hot. I decided I’d make a change and try to solve this problem. So, we’ve been building technology and services over the last 8 years that help businesses of all kinds, but especially in the real estate industry, to take advantage of social media and drive new and referral business through their doors and to their websites.  </p> <p><br /><span style="color:#008080;"><strong>Eric:</strong></span> You have a deep technology background because you were the VP of Sales and Technology for Century21 in Brooklyn, correct?</p> <p><span style="color:#B22222;"><strong>Geoff:</strong></span> I was, absolutely. Actually, my dad grew up as kind of a developer back in the old days when computers took up massive rooms. I was always there by his side as he was plugging away. So, I became really comfortable and familiar with technology, and that’s what I did at Century21. I found that I gravitated towards how do you solve a technology problem or how you solve a problem with technology for 30, 40, 50 agents all at once, who are not necessarily the most tech-savvy and have other things going on. They need to be out on the streets, meeting with clients and showing houses. So, I ended up driving sales and efficiency in systems, using technology. Looking back now, close to 15/16 years, it’s pretty archaic technology compared to what we’ve got these days. That’s where I found I was most successful in the real estate business, and I wanted to bring that to as many people as possible.</p> <p><br /><span style="color:#008080;"><strong>Eric:</strong></span> When you look back at the technology in real estate—you’re now using Facebook. That wasn’t always the case was it? Were you in Google Ads before or digital ads? Tell us about that progression. You’re now really specializing in the Facebook area.</p> <p><strong><span style="color:#B22222;">Geoff:</span></strong> When I first started with online digital marketing, I used 2 main tools—email, trying to help make sure we were staying in touch with this massive book of business and all the clients our company had ever worked for, and Google AdWords. We were in Brookline, Massachusetts which is right outside of Boston, a nice suburb. I remember I was one of the first people to start using Google AdWords in that area for real estate. We were paying a penny a click! So, if anyone’s been in the business long enough to be doing AdWords, you used to pay one penny every time someone clicked on your Google Ad. I remember, I was furious! One day, I got an email that all of a sudden my minimum bid was raised up to 5 cents, and I was like, “This is it! Google’s over! No one’s going to pay that much for a click!” Fast-forward, right before I got out of the business, we were paying $40 a click. So, we saw Google come onto the scene and just absolutely blow up. Once Google became the behemoth that it did, people said, “Alright, if you can get people coming to a website really regularly for certain types of information, you have a massive business on your hands. That’s when Facebook first started coming around. We were just over the Charles (River) from Cambridge and Harvard, so Facebook started coming around pretty early in our area, and people started to join. I realized real estate in particular is such a social business. You become friends with your clients. You’re helping them through one of the biggest decisions and events of their lives. You have to know everything there is to know about them—from their financials to their family situation, to their work situation—to help them through that process. So, you become friends. Social media is a particularly good fit for the real estate industry for that very reason—you’re developing this kind of social/personal connection with clients a lot of the time.</p> <p><br /><span style="color:#008080;"><strong>Eric:</strong></span> What have you seen work well in real estate? You talk about social connections. What have you seen work really well in your eyes that helps make a broker use social properly?</p> <p><span style="color:#B22222;"><strong>Geoff:</strong></span> One of the biggest misconceptions of about social media marketing in general, is that people say, “Well, I’m going to ‘do’ social media.” I’m putting air quotes around that, but it doesn’t really work on a phone call. But, they see it as one thing, as one tool, and it really isn’t. It’s a very diverse toolbelt. You can use different aspects of social media in a lot of different ways to achieve a lot of different results. If you go at it like, “Alright, I’m going to ‘do’ Facebook”—we see that all the time, and people put in tons of time and effort, and in a lot of cases, money but don’t get a lot of results. So, you have to think about a particular objective: What are you trying to achieve? Social media (on the “social” side), when it comes to interacting with people, is a fantastic way to farm a sphere of influence regularly at scale. You can connect or ask your connections, your past clients, to connect with your Facebook page. You can put a piece of content on that Facebook page that will be seen by lots of them all at once. It’s a great way to constantly stay in front, in a very social way, of a large sphere of influence. If you think, “Alright I’ve got manual emails and phone calls”—maintaining a relationship with 500 people is really difficult! If you have 500 fans on a Facebook page, maintaining a relationship with them is really easy. On the other hand, if you want to go prospect for new business, it’s a completely different ballgame. Especially these days, Facebook is primarily pay-to-play. They made over 8 billion dollars last quarter. That's because they’ve figured out how to get businesses to spend money. And so, it’s a completely different strategy. It becomes this extraordinarily advanced and complicated advertising network unlike one we’ve ever seen before. There’s ways to recruit using Facebook. There’s all kinds of objectives. You’ve got to think about your objective, and then what component of social media—from what network is the proper one to use; is it Facebook, is it Twitter, is it LinkedIn?—to what actual part of those particular networks are the right ones to use.</p> <p><br /><span style="color:#008080;"><strong>Eric:</strong></span> So, if I hear you correctly—If your goal is to farm and stay in touch with your sphere, you should provide content and provide something you’re passionate about to keep in front of those people. If the other goal is to acquire new business, there’s other avenues than you’d normally think of that could help, like digital advertising. Is that correct?</p> <p><span style="color:#B22222;"><strong>Geoff:</strong></span> Yes, exactly right. One of the reasons I think that our company exists, and so important that we exist, is how much social media changes. The answer I just gave wouldn't have necessarily been the case a couple of years ago. It’s dramatically shifted. It used to be that social media and content were what think of most. We’ll talk primarily about Facebook. it’s the largest network and the one where most of your clients are going to be active. They think about, “Alright, well I’ve got either a personal profile or a business page, and I make a post. I post to that page, and people will see the post. If they like the post, share the post, or engage with the post, other people will then see the post.” You have that viral effect that a lot of people are used to in social. Well over the last couple of years, Facebook has said “You know what? We have millions and millions of business pages who are making tens of millions of business posts every day. We can’t show everything to everyone anymore. There’s just not enough time.” The average U.S. internet user is spending close to 20 hours a month on Facebook. Think about that—20 hours a month, that’s almost half a work week. But as much time as they’re spending, there’s not enough time to see everything that everyone wants to put in front of you. So, Facebook really has started to cut back on what they call “organic reach.” When you have a page or a profile and you make a post without paying any money to Facebook, that’s an “organic post.” Nowadays, that’s going to be seen, in a lot of cases, by 1 to 2 percent of the audience that you would hope might see it—a tiny little fraction.</p> <p><br /><span style="color:#008080;"><strong>Eric:</strong></span> They’ve really truncated that distribution now. Is that what you’re saying?</p> <p><span style="color:#B22222;"><strong>Geoff:</strong></span> Yes, they have to and it makes sense. If every time you log on you see 18 posts from your plumber, 18 posts from your real estate agent, and 18 posts from your doctor, you’re never going to get to the picture of the cute cat and your friend’s kids first day of school—the stuff that you really got on Facebook to see. They have to do it, or else people are going to start to get sick and tired of Facebook as a platform. So, it makes sense why they’ve done it, but it really changes how you have to look at Facebook as a marketing avenue.</p> <p><br /><span style="color:#008080;"><strong>Eric:</strong></span> Let’s walk back. You’re sitting 8 years ago, or 2008… was it 2008 that SocialMadeSimple began?</p> <p><span style="color:#B22222;"><strong>Geoff:</strong></span> Well, it started in 2009.</p> <p><br /><span style="color:#008080;"><strong>Eric:</strong></span> Tell us about that moment. What was the spark, or the inflection point? How did that conversation take place where you guys said, “Let’s just go for it!” to create this company and move in a different direction?</p> <p><span style="color:#B22222;"><strong>Geoff:</strong></span> Before that, I was working for the owner of the company that I’d been running for a while to actually buy him out. That deal fell through as the market started to turn a little bit. All the the numbers no longer made sense so that deal fell through. I had gotten ready to build and own something. So I said, “If it’s not this, what else is out there?” And I realized I had been trying to find a solution for my company for social media. I said, “You know what? This is the next thing. This is coming. We’ve got to find a solution.” But, every tool and every service out there was being built for the biggest brands. You would look up “social media marketing platform” and they’d say, “Our customers are Coca-Cola and Ford.” Yet, “Those aren’t me, that’s not us.” And, you would need a degree in digital marketing just to use the platform that was supposed to make the thing easier. So I said, “I really feel like I understand the average real estate agent. The average person, whose livelihood up until now has not included understanding anything about advanced digital marketing channels. If I could figure out how to solve it for that channel, it’s a really massive opportunity because no one’s paying them any mind. Over the course of the last 8 years, a lot of people have come in and tried to pay attention to a similar group of people—to the small business, independent marketer—to channel or sandbox. You look at most of them and eventually they ended up moving upstream to those bigger companies. It’s been a really difficult problem to solve—making something that changes so much, and is so complicated, simple enough that someone can do it. What we’ve found is, most success is looking at very specific situations and needs and solving those really specifically, much like what we do with you guys (QuantumDigital). We have real estate agents, they have listings, and they’re looking to drive leads because they want someone new to talk to tomorrow. Let’s solve that problem. When you really focus, laser focus, you can come up with these great solutions that are really easy and scalable. It works for lots of different people all over the country, and that’s how we built our business.</p> <p><br /><span style="color:#008080;"><strong>Eric:</strong></span> What a story. You also went to Berkeley School of Music and you play tennis. Tell us more about that. That’s pretty interesting.</p> <p><span style="color:#B22222;"><strong>Geoff:</strong></span> It’s true! I did go to Berkeley School of Music, and always wanted to own my own business. The goal there was to eventually someday have my own recording studio. I had it all planned out. It was going to be out in the woods. The biggest bands were going to come and record with me. It didn’t take too long at Berkeley to realize that this was a whole lot more fun doing it for love of music, than it was going to be for trying to make a living at it. I very quickly said, “You know what? I think music is going to be something I do in my spare time.” I went looking for what my career path will  be. How can I make some money and do something that I still love to do. That’s when I got into real estate. I likened music and recording with real estate, which a lot of people have a hard time... they don’t really see the connection there. But, both of them are actually kind of like I talked about before—they’re both working very closely with someone through a momentous time in their life. A recording engineer, a studio engineer, is working with a musician to make an album. If you’re a musician, it doesn’t get much bigger than when you make an album of your music. Working with a person, a couple, or a family buying their home is kind of that similar experience—helping them understand something they don’t understand to get through this really big time of their lives and this big accomplishment. So, I made the connection, jumped in with both feet into real estate, and loved it. I started renting apartments in Cambridge to Harvard students. Eventually, because of technology and really understanding it, grew to where I was running the company in Brooklyn.</p> <p> </p> <p><span style="color:#008080;"><strong>Eric:</strong></span> You played in a few bands I believe as well, right?</p> <p><span style="color:#B22222;"><strong>Geoff:</strong></span> I did. I still do, actually. My wife is a teacher. A bunch of the other teachers who all play instruments are putting together a little gig for the headmaster of the school who is retiring. This Saturday, a bunch of us old farts with kids and nowhere near enough spare time to have taken on something like this. We’re going to be playing a bunch of Bruce Springsteen, which is his favorite, for a group of parents, former students, and teachers. So, I still get behind the drums every once in awhile.</p> <p><br /><span style="color:#008080;"><strong>Eric:</strong></span> You’re a very accomplished guy with your music, social media, and I hear you’re a very good tennis player as well.</p> <p><span style="color:#B22222;"><strong>Geoff:</strong></span> Yes. I wouldn’t say “very good.” I’d would say I do it a lot. I’m probably not as good as I should be for how much as I play. But, I captain a bunch of teams, which says nothing about the quality of the tennis and more about the willingness to deal with a whole bunch of emails and people cancelling at the last minute.</p> <p><br /><span style="color:#008080;"><strong>Eric:</strong></span> Facebook is changing all the time. You’re very close to this. What’s next for this social channel?</p> <p><span style="color:#B22222;"><strong>Geoff:</strong></span> There’s a few things. The biggest change that’s happened most recently is this “pay-to-play” model. They’ve figured out how to make money. They’ve figured out that it’s really such a powerful tool. It’s worth spending money on, and it is. What’s next is Facebook has realized—a lot of people, when they’re sitting and watching television and the ads come on, what do they do? What do you do? Think about it. A lot of people go to their phone and they say, “Alright. I’ve got 2 ½ minutes to scroll through Facebook.” Facebook wants to become your television provider. They want to make those guys obsolete. This is kind of a funny exercise—imagine that you had to pay for Facebook. Imagine Facebook was $10 a month, and you were paying for it. You’re doing your budget for the month, what category would you put Facebook under? Would it be entertainment? Would it be communications? Would it be a utility? They’ve seeped into so many different parts of everyday life for most Americans, and they want more and more of that. If you’re going to be on Facebook for the ads between televisions shows, you might as well start watching the show on Facebook in the first place. They’ve tried this a few times in the past, but they’re going to make another push and we’ll see if it’s successful this time. They want to start to go after Yelp. The one thing they haven’t done successfully is be a discovery engine. If you’re looking for a restaurant to eat out at, you still go to Yelp or Google. You don’t go to Facebook, unless you’re asking your friends. If you’re asking your friends, then you do it. They want a little bit more people going to Facebook when they’re looking to discover a business, a product, or a service. Reviews on Facebook pages—you know, they’re there, it’s good to have good reviews, obviously—I’m telling people to start asking customers to review on their Facebook page a little bit more. I think that’s going to be really key when Facebook makes this big push. Businesses that have a history of quality reviews—just like you’d hope to have on Yelp or on Google local listing—are going to start with a leg up. So, that’s a little tip for the future.</p> <p><br /><span style="color:#008080;"><strong>Eric:</strong></span> Are you seeing brokers and agents do that now—where they’re making sure they’re getting referrals, references, and testimonials via Facebook?</p> <p><span style="color:#B22222;"><strong>Geoff:</strong></span> Absolutely! It’s out there. There’s a lot of review systems where you can ask people to review you on any number of sites. Getting positive reviews on the web is kind of key. People are doing their research. We find now, more and more—before working with a professional or a business—consumers are going to Facebook just to see, “Are they active? Do they have a page? Do they post to it regularly?” And if they don’t—if they can’t find you on Facebook, or if they find a page where you haven’t posted anything in 6 months—they’re moving on. They’re saying “They’re out of business. They’re not really engaged. They don’t do this full time.” They’re making a whole lot of assumptions that may be completely wrong. You might be so busy helping your clients, that you haven’t had a chance to post. But, that’s not what it looks to the consumer who’s checking you out. It’s really important that you’ve got a really solid presence. Reviews are part of it. A year ago, I would’ve told you it’s better to have a 5-star review on your Google account than it is on your Facebook page. With this kind of change and this big push coming, you may wish that you would have had some of those reviews on your (Facebook) page.</p> <p><br /><span style="color:#008080;"><strong>Eric:</strong></span> I want to close this off by going back. And I think you said that people are now spending up to 20 hours a month on Facebook. What would you suggest to the agents and brokers? How would they portion up that 20 hours? What should they be doing if they want to spend that much time on these social channels?</p> <p><span style="color:#B22222;"><strong>Geoff:</strong></span> The 20 hours, that’s what the consumer is spending, just scrolling through. Just spending the day reading posts and seeing what’s going on. So, what you want to do is you want to think about what the most productive way to insert yourself into that time. How do you do it? Are you doing it with content? Are you doing it with messages to your past clients to check in? Are you doing it with ads? Ads are such a great way. You can ensure, you can target such specific niche groups of people based on so much big data. You hear about “big data” all the time. Big data sounds like something reserved for big brands and big companies. It’s totally not. We spend tens of thousands of dollars a week on Facebook ads for our clients. We do it because we get access to big data through Facebook. I can target someone based on an immense amount of data. I can target people who drive Fords, but wish they drove Cadillacs. I can target people in specific age ranges, geographies, people who live in Boston, or people who don’t live in Boston, but visited Boston recently. I can target people based on their interests. I can target people based on how many credit cards they have and how much balance is left on those credit cards. I can target people based on the types of things they shop online for vs. what they shop in stores for. Do you buy organic or regular groceries? Facebook has a lot of this information from the things people do, say, and click on in Facebook. Then they partner with all the giant data companies and buy it and kind of push it all into your accounts.</p> <p><br /><span style="color:#008080;"><strong>Eric:</strong></span> So, it’s really robust. What I’m hearing you say is you need to understand your audience first because of so many targeting elections. You need to nail who your audience is to take advantage, to really support that with all the provisions that these new tools have.</p> <p><span style="color:#B22222;"><strong>Geoff:</strong></span> Absolutely! We use the term “slowing the scroll.” If you’re trying to use an advertisement or put something into that newsfeed that you want people to pay attention to, you’ve got to slow their scroll when they’re just flicking that thumb. Facebook is a 90% mobile platform now, so it’s on phones, it’s on handheld devices—they’re flicking that thumb. You want them to slow that scroll up, and stop and look at what you did. You don’t do that with generic messaging. You don’t do that with messages that just target everyone. I see real estate agents all the time, they say “Oh, well I’m going to do a Facebook ad, and I’ll just target everyone who owns a home in my town or in these 3 towns.” You know what? It’s really hard to come up with a specific piece of advertising content that really speaks and slows the scroll when you’re putting it in front of someone who’s 82, lived in the same house since they were 10, vs. someone who just bought a home, vs. a renter. You’ve got to really think about what message you want to to put in front of a very specific group of people. You use all those really advanced targeting tools to get that message in front of just those people. That’s where Facebook is really powerful. It gives you the opportunity to compete with big businesses. Big businesses have a really hard time doing it. They don’t know just one little town or one little area the way a real estate agent might. So, you can actually compete in this. You’ve got Ford spending millions and millions of dollars a month on Facebook ads. You can actually kick their butt, because you know the little target area, and those people you’re going after better than they ever could. That’s one of the things I love. It’s like David and Goliath, and David gets to win if you really know what you’re doing.</p> <p><br /><span style="color:#008080;"><strong>Eric:</strong></span> If you can slow the scroll, you can level the playing field. Wow! I really feel your passion. You know this space well, and you have a really eclectic background. What a pleasure getting to know you more, Geoff. I really appreciate the time, and I want to thank you for being part of the podcast today. Good luck in the rest of 2017, my friend.</p> <p><span style="color:#B22222;"><strong>Geoff:</strong></span> Absolutely! Thank you so much. It was a pleasure.</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/real-estate-dish-20-minutes-geoff-cramer-ceo-and-founder-socialmadesimple" data-a2a-title="The Real Estate Dish: 20 Minutes with Geoff Cramer, CEO and founder at SocialMadeSimple"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Mon, 15 May 2017 16:01:00 +0000 brianna_mckinney 456 at https://quantumdigital.com How to Build Meaningful Connections Through Social Media https://quantumdigital.com/blog/how-build-meaningful-connections-through-social-media <div data-history-node-id="452" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> How to Build Meaningful Connections Through Social Media </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/how-build-meaningful-connections-through-social-media" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/How%20to%20Build%20Meaningful%20Connections%20Through%20Social%20Media%20copy.png?itok=6ik3IQmj" width="1200" height="450" alt="building meaningful connections using social media" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Apr 14, 2017</div> </div> 6 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Today, simply creating a Facebook or Twitter account for your real estate initiative is not enough. While establishing a presence across social media is important, making lasting relationships is the key to long-term success. And as we know, meaningful relationships take time to develop.</p> <p>In social media, it takes a commitment to sharing relevant content in a way that inspires your fans and followers to interact and take action to win over today’s homebuyers and sellers. It also requires consistent conversation to stay connected and top of mind. So how can you create quality content and fuel conversations that increase visibility, awareness, and ultimately build relationships with your brand?</p> <p>Below are easy and effective ways to use social media to build meaningful connections.</p> <p> </p> <h2>1. Create Social Media Pages Worth Visiting</h2> <p>Are your social channels appealing? Have you created a space that’s inviting to both visitors and current followers?</p> <p>Judge for yourself by answering a few quick questions:</p> <ul><li>Does your profile picture and description project the quality, value and, promise of your brand?</li> <li>Are people liking, sharing, or commenting on your content?</li> <li>Are people clicking through on links you share? Viewing videos you post?</li> <li>Have past clients given testimonials?</li> <li>Are you sharing multiple forms of content including video, images, and text?</li> </ul><p>If you’ve answered “no” to one or more of these questions, your social media profile and content may need some attention. Your content should proactively address questions that you regularly receive from your clients, demonstrate your knowledge of the communities in which you specialize, showcase your point of view on current home design or real estate trends, and illustrate current and former clients’ satisfaction with your services. In addition, video and images typically drive more engagement than text-only content (with some exceptions), so be sure you’re including a healthy mix of these content types.  </p> <p>Social media is fluid. <span style="font-size:14px;"><em><strong>In order to maintain fan and follower attention, you need to constantly adjust to meet their needs and topics of interest.</strong></em></span> <a href="http://ctt.ec/RS5oJ" target="_blank"><img alt="Tweet: In order to maintain fan and follower attention, you need to constantly adjust to meet their needs and topics of interest" class="media-image attr__typeof__foaf:Image img__fid__749 img__view_mode__default attr__format__default attr__field_file_image_alt_text[und][0][value]__ attr__field_file_image_title_text[und][0][value]__" src="https://quantumdigital.com/sites/default/files/tweet-graphic-trans_0.png" style="width: 31px; height: 25px;" typeof="foaf:Image" /></a> Add the above questions to your annual strategy planning and check in each year to be sure your social media pages are run the way you intend.</p> <p> </p> <h2>2. Be an Active Listener</h2> <p>Social media platforms such as <a href="https://smallbusiness.yahoo.com/advisor/social-media-real-estate-agents-21-tips-014234333.html" target="_blank">Facebook and Twitter are excellent catalysts for conversation</a>. However, a conversation doesn’t truly become beneficial until both parties are involved.</p> <p><span style="font-size:14px;"><em><strong>Become an active listener in order to quickly respond and meet the needs of your fans and followers in real-time.</strong></em></span> <a href="http://ctt.ec/99Av9" target="_blank"><img alt="Tweet: Become an active listener in order to quickly respond and meet the needs of your fans and followers in real-time" class="media-image attr__typeof__foaf:Image img__fid__749 img__view_mode__default attr__format__default attr__field_file_image_alt_text[und][0][value]__ attr__field_file_image_title_text[und][0][value]__" src="https://quantumdigital.com/sites/default/files/tweet-graphic-trans_0.png" style="height: 25px; width: 31px;" typeof="foaf:Image" /></a> Tools like <a href="https://brandmentions.com/socialmention/" target="_blank">Social Mention</a> allow you to monitor the conversations happening in and around your brand and target neighborhoods. Use it to search your company name, local phrases like your city or community, and keyword search terms. You can also use <a href="https://twitter.com/search-advanced" target="_blank">Twitter Advanced Search</a> to monitor your name or keyword phrases.</p> <p>Your goal in monitoring social media conversations should be to proactively engage with the individual posting a relevant term or phrase within a timely manner.</p> <p>An example might be, someone tweets “relocating to Austin.” Searching that term will bring up anyone who uses that phrase within their tweet. Monitor and respond with helpful (not spammy) tweets.</p> <p>Once you begin this process of social media listening, you can use it for content planning purposes, as well. <a href="http://www.inman.com/next/how-many-blog-posts-should-real-estate-agents-be-writing-we-crack-the-code/" target="_blank">Write a blog post</a> around a specific question or create a video tip responding to a need.</p> <p> </p> <h2>3. Be a Resource</h2> <p>Gaining a social media following will require that you not only share relevant content, but thoughts, ideas, and insight around your local market and industry.</p> <p>As a real estate agent, understanding the needs of today’s home buyer and seller is critical. Below are a few tips to help you become the go-to resource within your local market.</p> <ul><li>Unique photos of your listings with fun and engaging questions. For example, “Who wouldn’t want to come home after a long day and enjoy this beautiful backyard? We know we would!”</li> <li>Always add a call to action – what’s the next step you would like your audience on social media to take? Make it simple and encourage them them to ask questions, view a listing, or learn more about your company.</li> <li>Talk about an upcoming local or sponsored event, why you’re involved and why it matters to your social media fans and followers.</li> <li>Tell the stories of past and current clients. How did you help a homebuyer get into their dream home when no one else was able to? People love feel-good stories and stories humanize a business.</li> <li>Answer questions around the home buying or selling process and share updates on today’s market and its impact.</li> <li>Share insight around local zoning or other issues that directly impact potential clients. What does it mean and how could it affect buyers and sellers.</li> </ul><p> </p> <h2>4. Get Visual</h2> <p>We live in a highly visual world. <a href="http://sproutsocial.com/insights/visual-content-marketing-infographic/" target="_blank">Studies</a> have repeatedly shown that people respond positively to photos and videos far more than they do articles. Use this to your advantage.</p> <p>Visual Content Post Ideas:</p> <ul><li>Pictures of your closings – congratulations photos (pre-approved by buyers and sellers)</li> <li>Unique listing features – special rooms, features, or layouts</li> <li>Neighborhood views - unique or up-and-coming features of the hyper-local areas in which you are selling</li> </ul><p> </p> <h2>5. Stay In The Conversation</h2> <p>Are you guilty of posting and then running off? <em><strong><span style="font-size:14px;">If you’re using social media as a one-way conversation, you may not be utilizing the tool properly.</span></strong></em> <a href="http://ctt.ec/qAW75" target="_blank"><img alt="Tweet: If you’re using social media as a one-way conversation, you may not be utilizing the tool properly" class="media-image attr__typeof__foaf:Image img__fid__749 img__view_mode__default attr__format__default attr__field_file_image_alt_text[und][0][value]__ attr__field_file_image_title_text[und][0][value]__" src="https://quantumdigital.com/sites/default/files/tweet-graphic-trans_0.png" style="width: 31px; height: 25px;" typeof="foaf:Image" /></a></p> <p>Social media is interactive. It’s a lively and timely space. But only when you stay in the conversation. While sharing valuable content is important, it won’t automatically create conversation.</p> <p>Take the time to ask questions, listen to your fans and followers, and respond in a timely manner. You’re building relationships, and relationships take time. If you’re only posting market reports, but not taking the time to engage with your fans and followers, you will have little engagement back. Just as in the offline world, it’s considered poor etiquette within social media if you run into the room screaming about your company and never take the time to get to know anyone.</p> <p> </p> <h2>6. Track Your Success</h2> <p>Track, measure and adjust your strategy.</p> <p>As a real estate agent, your responsibility is to generate sales and increase revenue. Put a plan in place that will let you easily create, manage, and follow a consistent social media strategy. It’s important to your success!</p> <p> </p> <p>Looking to promote more of your real estate brand on Facebook? Read our blog post, <a href="https://quantumdigital.com/blog/boosting-post-vs-facebook-ads-real-estate-pros" target="_blank">Boosting a Post vs. Facebook Ads for Real Estate Pros</a>. </p> <script id="hiddenlpsubmitdiv" style="display: none;"></script><script> <!--//--><![CDATA[// ><!-- <!--//--><![CDATA[// ><!-- try{for(var lastpass_iter=0; lastpass_iter < document.forms.length; lastpass_iter++){ var lastpass_f = document.forms[lastpass_iter]; if(typeof(lastpass_f.lpsubmitorig2)=="undefined"){ lastpass_f.lpsubmitorig2 = lastpass_f.submit; if (typeof(lastpass_f.lpsubmitorig2)=='object'){ continue;}lastpass_f.submit = function(){ var form=this; var customEvent = document.createEvent("Event"); customEvent.initEvent("lpCustomEvent", true, true); var d = document.getElementById("hiddenlpsubmitdiv"); if (d) {for(var i = 0; i < document.forms.length; i++){ if(document.forms[i]==form){ if (typeof(d.innerText) != 'undefined') { d.innerText=i.toString(); } else { d.textContent=i.toString(); } } } d.dispatchEvent(customEvent); }form.lpsubmitorig2(); } } }}catch(e){} //--><!]]]]><![CDATA[> //--><!]]> </script><script id="hiddenlpsubmitdiv" style="display: none;"></script><script> <!--//--><![CDATA[// ><!-- <!--//--><![CDATA[// ><!-- try{for(var lastpass_iter=0; lastpass_iter < document.forms.length; lastpass_iter++){ var lastpass_f = document.forms[lastpass_iter]; if(typeof(lastpass_f.lpsubmitorig2)=="undefined"){ lastpass_f.lpsubmitorig2 = lastpass_f.submit; if (typeof(lastpass_f.lpsubmitorig2)=='object'){ continue;}lastpass_f.submit = function(){ var form=this; var customEvent = document.createEvent("Event"); customEvent.initEvent("lpCustomEvent", true, true); var d = document.getElementById("hiddenlpsubmitdiv"); if (d) {for(var i = 0; i < document.forms.length; i++){ if(document.forms[i]==form){ if (typeof(d.innerText) != 'undefined') { d.innerText=i.toString(); } else { d.textContent=i.toString(); } } } d.dispatchEvent(customEvent); }form.lpsubmitorig2(); } } }}catch(e){} //--><!]]]]><![CDATA[> //--><!]]> </script></div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/how-build-meaningful-connections-through-social-media" data-a2a-title="How to Build Meaningful Connections Through Social Media"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Fri, 14 Apr 2017 20:41:26 +0000 brianna_mckinney 452 at https://quantumdigital.com Using Facebook to Attract New Leads https://quantumdigital.com/blog/using-facebook-attract-new-leads <div data-history-node-id="439" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Using Facebook to Attract New Leads </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/using-facebook-attract-new-leads" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/Using%20Facebook%20to%20Attract%20New%20Leads_header.jpg?itok=L7PcpcMl" width="1200" height="450" alt="banner image using facebook to attract new leads" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Nov 21, 2016</div> </div> 1 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Facebook can be used as more than a social media platform for real estate agents. It can be used as an advertising medium by utilizing a business page and paid Facebook ad services. By setting up a unique business page, you or your brokerage can target new leads through Facebook's Ad Manager tool and track the campaigns success through Facebook Ad Reports. Check out our infographic below to hit the Facebook marketing bullseye.</p> <p><a href="https://triggermarketing.com/" target="_blank"><img alt="infographic on how to attract new leads using facebook" class="media-image attr__typeof__foaf:Image img__fid__777 img__view_mode__default attr__format__default attr__field_file_image_alt_text[und][0][value]__ attr__field_file_image_title_text[und][0][value]__" src="https://quantumdigital.com/sites/default/files/Using-Facebook-to-Attract-New-Leads_for-webv2.jpg" typeof="foaf:Image" /></a></p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/using-facebook-attract-new-leads" data-a2a-title="Using Facebook to Attract New Leads"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Mon, 21 Nov 2016 21:37:50 +0000 brianna_mckinney 439 at https://quantumdigital.com Facebook Call-to-Action Button Changes Mean Exciting News for Realtors https://quantumdigital.com/blog/facebook-call-action-button-changes-mean-exciting-news-realtors <div data-history-node-id="435" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Facebook Call-to-Action Button Changes Mean Exciting News for Realtors </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/facebook-call-action-button-changes-mean-exciting-news-realtors" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/Facebook%20CTA%20Button.png?itok=CwDc1l50" width="1200" height="450" alt="real estate agent setting up her social media calendar" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Oct 27, 2016</div> </div> 2 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Facebook recently rolled out some new changes to their call-to-action buttons for business pages. The improvements put more power behind the CTA buttons, making them more beneficial for real estate Facebook pages.<br />  <br /> Up until now, call-to-action buttons would drive customers away from Facebook’s domain to a third party website. For example, a “Book Appointment” button on your Facebook page would lead users to your real estate website, and they would have to book their appointment or showing from there. The main problem with Facebook’s old button was that it would navigate users away from a Facebook business page and would direct them toward your company’s website. Although the resulting increase in web traffic is an obvious positive, prospects were likely to give up on the process and lose interest when directed away from Facebook’s domain. <br />  <br /> Facebook has improved this process by eliminating this in-between step. With the help of third-party integrations, it is now possible for interested users to book appointments without leaving your company’s Facebook business page. People interested in selling or purchasing a property with an individual agent or brokerage group can now click the call-to-action button, and schedule or request an appointment all in the same user interface. </p> <p> </p> <p><strong>Ready to leverage this new feature to your benefit as a real estate professional?</strong></p> <p>Check out this post from Jon Loomer which includes the current list of third-party integration services for appointment booking or requesting contact, as well as a visual how-to for setup: <a href="http://www.jonloomer.com/2016/10/20/facebook-cta-buttons">http://www.jonloomer.com/2016/10/20/facebook-cta-buttons</a> </p> <p> </p> <p><strong>Want to drive more leads using Facebook?</strong></p> <p>Learn how we're changing the way real estate agents use Facebook Ads with our lead-generating TriggerMarketing® Social service: <a href="https://triggermarketing.com">https://triggermarketing.com</a> </p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/facebook-call-action-button-changes-mean-exciting-news-realtors" data-a2a-title="Facebook Call-to-Action Button Changes Mean Exciting News for Realtors"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Thu, 27 Oct 2016 17:25:14 +0000 brianna_mckinney 435 at https://quantumdigital.com Boosting a Post vs. Facebook Ads for Real Estate Pros https://quantumdigital.com/blog/boosting-post-vs-facebook-ads-real-estate-pros <div data-history-node-id="434" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Boosting a Post vs. Facebook Ads for Real Estate Pros </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/boosting-post-vs-facebook-ads-real-estate-pros" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/FB-Ads-vs-Boost_1200x630_0.png?itok=sYBeSylm" width="1200" height="450" alt="hero images about Boosting a Post vs. Facebook Ads for Real Estate Pros" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Oct 19, 2016</div> </div> 1 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Ever wonder why you see some Facebook posts and advertisements frequently and never see others? When sharing real estate updates with your followers, it can be frustrating when you discover the posts are not making it to everyone's newsfeeds. And how can you reach people who haven't heard of you yet? Whether you're wanting to increase likes on a particular update or increase overall likes of your page, Facebook offers paid tools to help. Here are two ways you can make yourself more visible to your existing followers and prospects. A small budget can go a long way, so read more to find out where to start! <br /><br /><br /><img alt="Boosting a Post vs Facebook Ads for Real Estate Pros" class="media-image attr__typeof__foaf:Image img__fid__759 img__view_mode__default attr__format__default attr__field_file_image_alt_text[und][0][value]__Boosting a Post vs Facebook Ads for Real Estate Pros attr__field_file_image_title_text[und][0][value]__Boosting" src="https://quantumdigital.com/sites/default/files/FB-Ads-vs-Boost_updated_v2.png" title="Boosting a Post vs Facebook Ads for Real Estate Pros" typeof="foaf:Image" /><br /><br /><span style="font-size:14px;"><strong>Interested in automatic Facebook Ads for your new listings and sales? </strong><br /><a href="https://triggermarketing.com">Learn more about TriggerMarketing Social here.</a></span></p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/boosting-post-vs-facebook-ads-real-estate-pros" data-a2a-title="Boosting a Post vs. Facebook Ads for Real Estate Pros"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Wed, 19 Oct 2016 21:51:14 +0000 brianna_mckinney 434 at https://quantumdigital.com The Facebook Quick-Start Guide for Real Estate Pros https://quantumdigital.com/blog/real-estate-facebook-ads-quick-start-guide <div data-history-node-id="422" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> The Facebook Quick-Start Guide for Real Estate Pros </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/real-estate-facebook-ads-quick-start-guide" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/Facebook%20Real%20Estate%20Advertising%20Quick%20Start%20Guide_blog-image.png?itok=NoRachdv" width="1200" height="450" alt="banner image The Facebook Quick-Start Guide for Real Estate Pros" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Aug 17, 2016</div> </div> 1 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Social media marketing is a must-do for real estate professionals, but with so much information out there, we know it can feel overwhelming just deciding where to begin. That's why we created this quick-start guide. Use this guide to learn how to set up your real estate Facebook page for success, understand the difference between real estate Facebook Ads and posts, as well as tools that make acquiring and nurturing Facebook leads simple and fast. Learn how to get started, save time, and even integrate Just Listed and Just Sold campaigns with Facebook ads. </p> <p><img alt="the facebook quick start guide for real estate pros" src="https://www.quantumdigital.com/sites/default/files/Facebook%20Quick%20Start%20Guide%20for%20Realtors%202017.png" /></p> <p><span style="font-size:14px;"><strong>Interested in automatic Facebook Ads for your new listings and sales? </strong><br /><a href="https://triggermarketing.com">Learn more about TriggerMarketing Social here.</a></span></p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/real-estate-facebook-ads-quick-start-guide" data-a2a-title="The Facebook Quick-Start Guide for Real Estate Pros"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Wed, 17 Aug 2016 16:29:33 +0000 brianna_mckinney 422 at https://quantumdigital.com