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Leveraging Technology to Improve Direct Mail ROI

Leveraging Technology to Improve Direct Mail ROI

July 2010

Smart marketers today are blending sophisticated marketing technologies with direct mail and other emerging channels to track campaign elements, collect valuable lead data and generate ROI metrics. Explore how to leverage new technologies—like QR codes, mobile texting, marketing automation, and more—in ways that motivate consumer engagement and response while giving a boost to your bottom line.

Adventures in Event-Triggered Marketing: Automating Local Lead Generation

Adventures in Event-Triggered Marketing: Automating Local Lead Generation

May 2010

Now more than ever, businesses are looking for ways to generate qualified leads, save time and grow market share while conserving budgets. Discover how they are using automated, event-triggered marketing to easily uncover local prospects and get warm lead notifications delivered to their inbox in real time.

5 Direct Marketing Trends to Watch

5 Direct Marketing Trends to Watch

February 2010

New technologies, consumer preferences and efforts to drive down costs while increasing ROI are shaping how, when and where marketers are communicating with audiences. Take a look at where direct marketing is headed in 2010. Learn how you can leverage these new trends to access the customers you want, gain more visibility, grow market share and boost ROI.

Year in Rewind: Marketing Lessons Learned in 2009

Year in Rewind: Marketing Lessons Learned in 2009

December 2009

More than any year before, this was the year marketers had to find new ways to reduce spend, improve campaign results and grow long-term business. New technologies paired with tried-and-true direct marketing tactics are giving marketers everything they are searching for—targeted marketing, increased response rates, reduced spend, consumer participation, speed, automation and more. Following is a summary of lessons learned in 2009—a collection of fresh strategies, tools and technologies that are helping marketers gain momentum and develop new business despite the economy.

3 New Ways to Use Direct Mail for Building Leads

3 New Ways to Use Direct Mail for Building Leads

November 2009

Direct mail isn't what it used to be-boring and impersonal. Variable data capabilities and cross-channel marketing ideas are breathing new life into direct mail. As a result, marketers are recognizing this medium as a critical part of lead-building campaigns. Learn three ways savvy marketers are using direct mail to build, qualify and nurture leads while saving time and money.

Social Media & Direct Mail: Join the Conversation and Gain More Leads

Social Media & Direct Mail: Join the Conversation and Gain More Leads

October 2009

Consumers today crave genuine, reciprocal relationships with brands. These consumers want engagement, community and a voice. As a result, savvy marketers are applying new techniques and technologies to traditional direct marketing channels, such as direct mail and email, in order to better engage with existing customers, attract new prospects and motivate open communication.

Personalization: Proof That Relevant Content is King

Personalization: Proof That Relevant Content is King

July 2009

Highly personalized direct marketing efforts have been proven time and time again to improve response rates, boost sales and promote action on the part of the consumer/prospect. Now, variable data technology is making it easier, more effective and cheaper than ever to include personalized data on direct mail pieces, printed collateral, in email messages and on landing pages. See how Move, Inc. leveraged personalization and technology to help real estate agents attract new business, increase response rates from leads and generate revenue despite a struggling real estate market.

Understanding Email Marketing ROI

Understanding Email Marketing's Impact and ROI

April 2009

Email is becoming a pervasive part of many American's home and work life; and for many businesses, email marketing is an opportunity to quickly and affordably reach their target audience and drive meaningful revenue. Uncover the value of commercial email marketing for the purposes of prospecting, customer retention, product and service promotion, building brand awareness and more by exploring ROI forecasts, best practices, and attitudes towards email marketing. Learn how email design, related legislation and email viewing platforms are affecting outcomes of email marketing campaigns.

Understanding Direct Mail Impact and ROI

Understanding Direct Mail Impact and ROI

January 2009

In this challenging economy, marketers are turning their backs on mass media advertising and are seeking solace from direct mail. There’s a reason why this medium continues to remain a top choice for businesses, large and small, despite the introduction of new media such as internet marketing, email and social networks. Uncover the value of direct mail by exploring ROI forecasts, best practices, consumer attitudes towards direct mail and how technology is making direct mail one of the most powerful and profitable marketing tools available to businesses today.

Perfect Marketing Prospects

Where in the World are Your Perfect Prospects?

October 2008

New, innovative technology is helping businesses save money, increase response rates and improve return on investment by targeting ideal customers with direct mail. Examine one of these tools, called MapMail®, and follow two small to medium-sized businesses as they give it a try.

Best Practices for Email Marketing Design

Best Practices for Effective Email Design

September 2008

Design is an important factor influencing how email platforms and recipients view marketing emails. Learn why design plays such a critical role in reaching target audiences and shaping their ideas of your brand as we share industry best practices for email design.

Bond Between Email and Direct Mail for Lead Generation

The Bond Between Email & Direct Mail for Lead Generation

August 2008

The emergence and proliferation of digital marketing methods such as email, social networking and blogs have some marketers questioning the relevance of using traditional direct mail to generate leads and grow business. With Internet marketing becoming more commonplace, is direct mail still an effective marketing method? Learn how using email and direct mail marketing together can improve response rates and generate qualified leads.

Web to Print Portals

The Power of Web-to-print Portals

April 2008

Many growing enterprise level businesses are turning to web-to-print portal solutions to centralize, control and disperse marketing materials. Web-to-print portals help franchises and large organizations with distributed sales networks keep in contact with their audience without putting pressure on tight budgets and already exhausted resources.

Web to Print Portals in Real Estate

The Power of Web-to-print Portals in Real Estate

April 2008

Many growing enterprise level businesses are turning to web-to-print portal solutions to help centralize, control and disperse marketing materials to distributed sales networks. The real estate industry is no exception. For many major real estate firms, web-to-print portals help agents and brokers keep in contact with their audience without putting pressure on tight budgets and already exhausted resources.

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