Direct Mail Marketing Tips

Direct mail marketing tips for success.

Great direct mail campaigns have the ability to capture a recipient’s attention, get them to read and process content, commit to the message, then execute a specific call to action. Here are some tips to help make your marketing campaign a success.

  • Have a goal and target audience in mind for each campaign (right audience + right message = success)
  • Make an impact with a strong headline and bold imagery (get to the point, keep content and design simple)
  • Be simple, clear and concise with direct mail messages (use only one idea per piece)
  • Include a compelling promotional offer to promote responses (time-sensitive offers work best to promote immediate response)
  • Include relevant contact information such as company name, phone number, web address and links to social profiles
  • Get More Tips

Get started with a direct mail order today!