Direct mail marketing tips for success.
Great direct mail campaigns have the ability to capture a recipient’s attention, get them to read and process content, commit to the message, then execute a specific call to action. Here are some tips to help make your marketing campaign a success.
- Have a goal and target audience in mind for each campaign (right audience + right message = success)
- Make an impact with a strong headline and bold imagery (get to the point, keep content and design simple)
- Be simple, clear and concise with direct mail messages (use only one idea per piece)
- Include a compelling promotional offer to promote responses (time-sensitive offers work best to promote immediate response)
- Include relevant contact information such as company name, phone number, web address and links to social profiles
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Get started with a direct mail order today!