marketing 101 https://quantumdigital.com/ en Direct Mail Marketing 101 for New Realtors: How to Use It https://quantumdigital.com/blog/direct-mail-marketing-101-new-realtors-how-use-it <div data-history-node-id="347" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Direct Mail Marketing 101 for New Realtors: How to Use It </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/direct-mail-marketing-101-new-realtors-how-use-it" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/Direct%20Mail%20Marketing%20101%20for%20New%20Realtors%20Part%203.jpg?itok=AqEARSFj" width="1200" height="450" alt="realtor using direct mail marketing to establish her brand" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Sep 25, 2015</div> </div> 3 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>In the 3rd part of this three-part series on direct mail for new realtors, we looked at the unique benefits of direct mail marketing. In this part, we’ll look at how you can use direct mail postcards to generate leads and sales for your real estate business.</p> <p> </p> <p><strong>How can you use direct mail marketing effectively?</strong></p> <p>Like any other marketing channel, direct mail requires a lot more than just simple research in order to be successful. The businesses that benefit the most from direct mail marketing treat it as a science and constantly optimize their campaigns. </p> <p>On the surface, the question “How do I use direct mail marketing?” seems very easy to answer: you gather information about the service you can offer, design and print direct mail postcards and deliver them to the widest possible audience… right?</p> <p>Right, but only if the purpose of your campaign is to be thrown out by recipients as soon as your postcards are viewed. The key to ensuring your campaign is effective can be found in the following points:</p> <p> </p> <p><strong>Be responsible</strong></p> <p>Today, marketers don’t just compete for their audience’s attention against a range of other things to do – they also compete against other mail. Since you’re competing for your prospect’s attention against junk mail, it’s important to be responsible.</p> <p>Responsible means delivering an honest marketing message, writing copy that has a positive impact on your target audience and building a connection with your target audience instead of viewing it simply as an asset to be marketed to.</p> <p> </p> <p><strong>Be professional</strong></p> <p>The more professional your direct mail campaign is, the better your target audience will view your business. There are two parts to creating a professional image: using a professional design and writing effective, persuasive copy.</p> <p>If possible, have your direct mail pieces designed by an experienced professional, as the look and feel of a professional design will help your campaign. At the very least, use a professionally-designed template for your real estate postcards.</p> <p>Be professional with your copy. Learn some basics of marketing writing to avoid the most common pitfalls. Proofread for spelling and grammar. Avoid using an excessive number of exclamation points. Sell the benefits of your service, not just the features.</p> <p>Avoid one-sided boasts like “we’re the best” or “we’re number one” and instead focus on telling your target audience why you’re worth listening to. The former is ignored or scoffed at – the latter is listened to and taken seriously.</p> <p>It only takes one unprofessional mistake – whether it’s an unnecessary boast or bad spelling – to ruin your direct mail campaign. Taking a professional approach to your campaign may cost more in the short term, but it will also help you earn more. </p> <p> </p> <p><strong>In conclusion</strong></p> <p>Dollar for dollar, direct mail is the most effective form of advertising available to any real estate business. On average, direct mail marketing yields $10 in sales for every dollar spent – twice the average return of a television ad.</p> <p>Whether you need to generate seller leads or want to market your existing range of properties to keen, interested buyers, with the right strategy, direct mail marketing can help your real estate business achieve all of its marketing goals. </p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/direct-mail-marketing-101-new-realtors-how-use-it" data-a2a-title="Direct Mail Marketing 101 for New Realtors: How to Use It"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Fri, 25 Sep 2015 12:00:00 +0000 brianna_mckinney 347 at https://quantumdigital.com Direct Mail Marketing 101 for New Realtors: Why Use It? https://quantumdigital.com/blog/direct-mail-marketing-101-new-realtors-why-use-it <div data-history-node-id="332" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Direct Mail Marketing 101 for New Realtors: Why Use It? </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/direct-mail-marketing-101-new-realtors-why-use-it" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/images/direct-mail-marketing-101-new-realtors.jpg?itok=Ruw99uvu" width="1200" height="450" alt="why new real estate agents should use direct mail marketing" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Aug 7, 2015</div> </div> 3 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>In the <a href="https://quantumdigital.com/blog/direct-mail-marketing-101-new-realtors-basics">first part</a> of this three-part series on direct mail for new realtors, we looked at the questions you should ask yourself before starting a direct mail campaign. In this part, we’ll look at why your real estate business should use direct mail marketing.</p> <p>There are several unique benefits to direct mail marketing. The most significant is that direct mail allows you to promote your business to a highly targeted audience in a cost-effective, timely manner. </p> <p> </p> <p><strong>Why should your real estate business use direct mail?</strong></p> <p>Doing business without marketing is like smiling in the dark. While you might know you’re doing it, nobody else does. No matter how good your business is at achieving results for its customers, few people will know without any marketing efforts.</p> <p>Direct mail allows your business to get the word out and promote its services. For a real estate business, direct mail lets you effectively target both buyers and sellers in a clearly defined, targeted area to generate a consistent flow of leads.</p> <p>Using real estate direct mail, your business can communicate directly with its target audience and deliver its marketing message. You can explain why your business is the best in its category and why you’re worth choosing over competitors.</p> <p>Some of the unique advantages that direct mail offers over alternative marketing channels are:</p> <p> </p> <p><strong>It’s highly targeted and relevant</strong></p> <p>One of the most important factors in any marketing campaign is relevance. One of the biggest advantages that direct mail offers over other marketing channels is that you can carefully <a href="https://quantumdigital.com/blog/usps-eddm-vs-targeted-direct-mail-who-wins">target the audience</a> you’d like to receive your message.</p> <p>Modern direct mail marketing databases allow you to target residential homes, for example, while ignoring unprofitable commercial or industrial addresses. You can also target your campaign based on the value of an owner’s home and other factors.</p> <p>This allows your real estate business to deliver its marketing message to the people that are most likely to respond. With the right targeting, you can reach a precise and clearly defined demographic that’s most profitable for your real estate business. </p> <p>In addition to being highly relevant, direct mail is easy to personalize. Technology such as variable-data printing allows your business to customize its postcards for each recipient, increasing relevance and improving a campaign’s response rate. </p> <p> </p> <p><strong>It’s immediate</strong></p> <p>Unlike other marketing options, which often require several weeks to move from concept to live campaign, direct mail is immediate. New digital printing technology means that your business can send out direct mail campaigns almost immediately. </p> <p>This allows your business to capitalize in the marketing power of immediacy. With direct mail, you can send real estate postcards right before a sale deadline, before a major holiday or as soon as a property goes onto the market. </p> <p>In fact, the only marketing methods that offer a faster turnaround than direct mail are cold calling (which is against the law or closely regulated in many states) and email marketing, which is all too often deleted unread.</p> <p> </p> <p><strong>It’s extremely cost effective</strong></p> <p>When used effectively, direct mail marketing is one of the most cost-effective direct marketing channels available. Even a relatively small campaign can produce a <a href="https://quantumdigital.com/campaigns/tm-listhub">large amount of profitable leads</a> for your real estate business. </p> <p>Thanks to on-demand printing technology, there’s also no need to invest in a large direct mail run to produce a profitable campaign. Instead of worrying about mailing a large enough audience, you can send a relevant message to a small, targeted group.</p> <p>Finally, since there’s an online interface between you and your direct mail service, it’s easy to make alterations to messages, designs and printing options in very little time.</p> <p> </p> <p><strong>Learn the ‘how’ of direct mail marketing</strong></p> <p>In the next part of our three-part guide to direct mail for new realtors, we’ll look at the ‘how’ of using direct mail to promote your real estate business and create a flow of new buyer and seller leads. </p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/direct-mail-marketing-101-new-realtors-why-use-it" data-a2a-title="Direct Mail Marketing 101 for New Realtors: Why Use It?"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Fri, 07 Aug 2015 12:00:00 +0000 brianna_mckinney 332 at https://quantumdigital.com Real Estate Mailings 101: The Basics of Direct Mail Marketing https://quantumdigital.com/blog/direct-mail-marketing-101-new-realtors-basics <div data-history-node-id="326" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Real Estate Mailings 101: The Basics of Direct Mail Marketing </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/direct-mail-marketing-101-new-realtors-basics" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/Real%20Estate%20Mailings%20101%20The%20Basics%20of%20Direct%20Mail%20Marketing.jpg?itok=7X0P9pJy" width="1200" height="450" alt="quantumdigital logo on a table with some house keys to help demonstrate The Basics of Direct Mail Marketing" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Jul 24, 2015</div> </div> 3 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Direct mail is one of the most cost-effective ways for new realtors to generate buyer and seller leads. Over time, a small, targeted real estate postcard campaign can give your business a steady, consistent flow of new customers.</p> <p>Sounds great, right? Before you get started on any direct mail marketing campaign, it’s important to understand how and why direct mail marketing works, and how it can be used to help your real estate business achieve its goals.</p> <p> </p> <p><strong>What is Direct Mail Marketing?</strong></p> <p>Direct mail marketing is direct communication between your business and its target customers carried out via regular mail. The goal of a direct mail campaign is to make your target audience respond to your offer.</p> <p>An easy way to determine your direct mail campaign’s goal is to ask two basic questions:</p> <ul><li>Who is my recipient?</li> <li>What response do I want him or her to take?</li> </ul><p>Direct mail campaigns are usually targeted at prospective customers. In this case, the goal of any campaign is to get prospects to respond to your message by contacting your business to enquire about a property or to list their property for sale with you.</p> <p>You can also use direct mail to target existing customers in order to keep in touch and retain their business. </p> <p> </p> <p><strong>What Type of Response Do You Want?</strong></p> <p>Most direct mail campaigns are designed to create a certain response. In the real estate industry, most realtors want recipients to respond to a direct mail message by expressing interest in buying or selling a property.</p> <p>There are also other responses you can design your direct mail campaign for. Some of the most common direct mail responses include:</p> <ul><li>Requesting information from your business</li> <li>Visiting your business’s location or website</li> <li>Purchasing a product or service directly from you</li> </ul><p>What makes direct mail such an effective marketing channel is that all of the above responses are measurable. This means that you can determine the exact return on investment each of your real estate direct mail campaigns produces.</p> <p> </p> <p><strong>The Purpose is Simple: Get the Recipient to Take Action</strong></p> <p>Every direct mail campaign, whether it’s designed to promote a local business or generate seller leads for your real estate agency, should be designed with a clear goal in mind: get the recipient to take action.</p> <p>In order to get recipients to take action, your direct mail postcards need to feature an offer – for example, a free consultation for prospects – and copy that encourages the recipient to act on this offer.</p> <p>They also need to feature a call to action – a statement that tells the recipient what they need to do to respond. It’s important to work out these three things – the goal of your campaign, your offer, and the desired action – before you begin.</p> <p>Without a strong offer and a clear path to action, even the most persuasive copy is unlikely to generate many leads for your business. Successful direct mail campaigns are often just as much about planning as they are about execution.</p> <p> </p> <p><strong>What is Your Goal, Offer and Desired Action?</strong></p> <p>What would you like to achieve with your first direct mail campaign? What is your business’s offer? What is the most effective way for your target customers to take action and respond to your offer?</p> <p>Once you can answer the three above questions, you can move on to the next step in launching your direct mail campaign.</p> <p>In the next part of our three-part guide to direct mail for new realtors, we’ll look at the specific advantages that make direct mail so effective and the best ways to use direct mail to promote your real estate business. </p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/direct-mail-marketing-101-new-realtors-basics" data-a2a-title="Real Estate Mailings 101: The Basics of Direct Mail Marketing"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Fri, 24 Jul 2015 20:35:19 +0000 brianna_mckinney 326 at https://quantumdigital.com