tips and hints https://quantumdigital.com/ en 5 Tips for Taking Quality Real Estate Marketing Photos https://quantumdigital.com/blog/5-tips-taking-quality-real-estate-marketing-photos <div data-history-node-id="525" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> 5 Tips for Taking Quality Real Estate Marketing Photos </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/5-tips-taking-quality-real-estate-marketing-photos" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/5%20Tips%20for%20Taking%20Quality%20Real%20Estate%20Marketing%20Photos.jpg?itok=H6lBvoDb" width="1200" height="450" alt="Tips for Taking Quality Real Estate Marketing Photos" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Oct 15, 2018</div> </div> 4 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>As a home seller, you know that photography is a huge component of your real estate marketing business. For those perusing homes online through Facebook or your agent website, image quality and framing can make or break the property’s ability to sell. A professional real estate photographer is a great investment, if you’re able, to ensure that all images frame the property in the best light. But for those looking to save a little money or just desire to do it themselves, there are a few tips to take into consideration that can greatly improve your photos (and therefore chances of selling the property).</p> <p> </p> <p><strong>1. Invest in a professional camera. </strong></p> <p>Phone photography continues to improve in quality, but for sharp images, a professional camera is needed. You don’t have to buy the most expensive model on the market -- a used or an older version of a camera will work just fine. One absolutely essential requirement, however, is that the camera have a wide-angle lens to take wide shots of the home from both the inside and outside. You’ll also need a tripod to stabilize the camera.</p> <p><strong>2. Use lighting to your advantage. </strong></p> <p>As a general rule, the ideal time to shoot exterior photos is either in the morning or at dusk, when the sun isn’t at its highest -- bright sunlight can wash out a shot and make attractive background elements, like trees or gardens, less prominent. Photos taken at dusk can be particularly tricky, however, so it’s worthwhile to take an <a href="https://www.udemy.com/topic/photoshop/">online Photoshop class</a> to learn editing basics that will bring out the best features of the home. Interior shots should be taken during the day, using natural light.</p> <p><strong>3. For interior shots, take photos that emphasize each room’s selling point.</strong></p> <p>Selling points can include a particular appliance, abundant natural lighting, marble countertops, or a spacious bathtub. Be sure to photograph all the “main” rooms: the kitchen, living room, master bedroom, and master bath, as well as other interesting rooms, such as a library or that large walk-in closet.</p> <p><strong>4. Don’t be afraid to move furniture.</strong></p> <p>Walk around the rooms in the home for a bit to determine which angle captures all of the room’s selling points in an attractive way. If a great potential shot is blocked by a chair or couch, simply move the furniture to the side.</p> <p><strong>5. Be mindful of camera height and vertical edges. </strong></p> <p>When in doubt of the best angle, shoot interior shots straight on. Point the camera so that it aligns with one of the walls, using the grids in your camera as a guide. Make sure that the wall’s horizontal and vertical lines are aligned. Shoot straight on, without pointing the camera up or down. These practices are a good rule of thumb for taking uncomplicated photos without a lot of fluff. Shooting at chest height is a good best practice, although you can slightly adjust based on the room.</p> <p>Keeping these <a href="https://quantumdigital.com/marketing-tips-real-estate">tips</a> in mind will help ensure your photography captures all of the home’s important elements and presents the property in a way that will make buyers say “wow!” Strong photography skills will go a long way in <a href="https://quantumdigital.com/brand-promise-real-estate-marketing">reinforcing your brand</a> in real estate marketing -- crisp, beautifully-framed images are always an asset to your credibility and reputation. If you’re looking for more ways to enhance your brand, QuantumDigital’s <a href="https://quantumdigital.com/automail">AutoMail Plus</a> allows agents to consistently get in front of sellers with real estate direct mail postcards, sent automatically throughout the year. These postcards are excellent ways to amplify your local footprint, whether you’re farming a new neighborhood or just looking to further establish yourself as the neighborhood expert. And for those who want to share their images on Facebook, but don’t have the time or expertise to create targeted ads, QuantumDigital offers <a href="https://triggermarketing.com/#facebook-ads">TriggerMarketing Social</a>. This platform automatically pulls directly from your MLS service to display Facebook ads (with your beautiful photos!) to residents located near the property for sale.</p> <p>We live in a visual world. Strong photography is a must-have for real estate agents. If you’ve been neglecting this aspect of real estate marketing, or simply not using it to its full potential, now’s the time to get started!</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/5-tips-taking-quality-real-estate-marketing-photos" data-a2a-title="5 Tips for Taking Quality Real Estate Marketing Photos"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Mon, 15 Oct 2018 17:02:47 +0000 brianna_mckinney 525 at https://quantumdigital.com Marketing Your Value As a Real Estate Agent https://quantumdigital.com/blog/marketing-your-value-real-estate-agent <div data-history-node-id="455" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Marketing Your Value As a Real Estate Agent </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/marketing-your-value-real-estate-agent" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/3-days-you-can-market-your-vlue-as-a-real-estate-agent.png?itok=YRav85UZ" width="1200" height="450" alt="real estate agent selling his own value to a prospective customer" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">May 12, 2017</div> </div> 5 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>The internet was supposed to end the world of the real estate agent as we knew it. After all, who would want to pay a 5-10% commission to a real estate agent when technologies like the internet have made the listing and purchasing of homes cheap and easy?</p> <p>But while other “middle-man” industries like travel agencies have <a href="https://www.theatlantic.com/business/archive/2016/06/travel-agent/488282/" target="_blank">been crushed</a> by the internet, real estate agents are still finding plenty of success. Although the 2007-08 fiscal crisis <a href="http://beta.bls.gov/dataViewer/view/timeseries/CES5553100001" target="_blank">did have a significant effect</a> on the real estate market, the number of real estate agents in business has been growing since 2010 – and this growth shows no sign of stopping anytime soon.</p> <p>Why have real estate agents remained relevant, while other professions have been negatively impacted by the increased accessibility of information and direct-to-buyer trends enabled through the internet? Let’s take a look at the top three reasons that real estate agents have remained essential to the home buying and selling process, and review how these factors can be highlighted in marketing your services.</p> <p> </p> <h3>1. In A High Stakes Game, People Will Pay A Premium For Expertise</h3> <p>Buying or selling a home is a big decision. A home may be the single most valuable asset a person owns. This is one of the reasons that real estate commission rates have remained fairly steady over the years – people are willing to pay a bit more for an expert who can help guide them through the complexities of a real-estate transaction. In fact, <a href="http://blog.contactually.com/real-estate-statistics-for-2016/" target="_blank">73% of all home buyers</a> say they would use their real estate agent again.</p> <p>Demonstrable evidence of your expertise, such as data showing that you close sales faster than the average in your market, can go a long way in helping you market your services to new and existing clients. If you don’t have existing data to help illustrate your expertise, it’s relatively easy to gather. Try sending a survey to clients you’ve worked with over the last year, asking them to rate your service on factors such as:</p> <p> </p> <ul><li>Knowledge of the local real estate market</li> <li>Effectiveness in educating clients regarding the buying/selling process</li> <li>Satisfaction with the buying/selling price of the home</li> <li>Satisfaction with the speed of the sale/purchase of the home</li> <li>Ability to negotiate</li> <li>Ability to effectively or competitively showcase a property online</li> <li>Helpfulness in identifying specialists to provide the information needed to finalize the purchase decision/sale (example: inspectors, contractors)</li> <li>Willingness to recommend you to a friend</li> <li>Likelihood to work with you again in their next home sale or purchase</li> </ul><p> </p> <p>Survey results will provide you with data you can use in your marketing service and can leverage in a variety of marketing materials, including direct mail pieces, social media and advertising.</p> <p>Beyond surveys, client testimonials offer another means of showcasing your expertise. Implement a regular practice of requesting client feedback and testimonials at the close of a sale, including requests for reviews on sites like Zillow, Angie’s List or Yelp. Such reviews and testimonials help lend credibility to your claims of expertise, and also offer proof you can utilize in marketing materials.</p> <p> </p> <h3>2. Technology Changes, And Requires Specialized Knowledge</h3> <p>The vast majority of buyers use the internet to research potential homes – <a href="https://www.nar.realtor/sites/default/files/Study-Digital-House-Hunt-2013-01_1.pdf" target="_blank">90% of all home buyers perform online research</a>. However, the average homeowner or buyer doesn’t understand - or have access to - the technology available to help manage the complexity of marketing a property for sale, nor the expertise to use technology to create high-quality marketing materials for their homes.</p> <p>A realtor’s specialized knowledge of the technology trends that enable quick home sales offers value to sellers. Whether using video tours, social media, triggered direct mail, or newer technologies like drone aerial tours, virtual reality and 3-D tours to market their properties, most real estate agents have special marketing expertise -  and access to extended networks of potential buyers - that the average homeowner does not have on their own. Real estate technology proficiency is a factor you can use to help convince buyers and sellers of the value of your services, and may even be a differentiator that helps you stand out from the competition.</p> <p>When marketing your business, reference how you are utilizing technology tools to make your properties stand out, to collect and convert leads, and to speed up the selling process.<br />  </p> <h3>3. Real Estate Agents Provide Valuable Resources And Connections</h3> <p>Buying or selling a home without a real estate agent means that the homeowner has to do everything. They’ll need to look for chimney inspectors, home inspectors, electricians, plumbers, handymen, and other service providers who can ensure that a home is in tip-top shape, and ready to sell, or that a new prospective home is up to code, and a good investment.</p> <p>This can be an extraordinarily time-consuming process – and if they hire the wrong person for the job, it can be risky.</p> <p>In marketing your business, you don’t want to give away information regarding your recommended vendors, but you can certainly highlight the time you’ve spent building your network and knowledge. Have you specialized in a certain area or neighborhood for a notable period of time? Your understanding of the common issues affecting homes in the area, and the types of specialists needed to resolve them, can help you communicate your value to prospective clients. These are all factors you can talk about in marketing materials, such as blog posts, newsletters and social media posts.</p> <p> </p> <h3>The Real Estate Market Will Continue To Grow – And Become More Competitive</h3> <p>If you’re a real estate agent, you’re in a great business. In 2017, the real estate market is <a href="https://www.forbes.com/sites/samanthasharf/2017/01/03/housing-outlook-2017-eight-predictions-from-the-experts/#7a40602f7fa0" target="_blank">expected to continue growing</a> as millennials begin earning more money, and become first-time home buyers. However, growth is not without competition – and the modern real estate market is more competitive than it has ever been. Marketing your services based on factors such as your experience, technical expertise, and the strength of your network will help you attract new clients and keep existing ones.</p> <p>Agents need every advantage they can get when selling a home – so check out powerful real estate marketing tools like <a href="https://triggermarketing.com" target="_blank">TriggerMarketing</a> and <a href="https://quantumdigital.com/automail" target="_blank">AutoMail</a> services from Quantum Digital. Using these tools, you’re sure to stay competitive in the growing real estate market. And when doing your marketing, don’t forget to show your value! Remind homeowners of the services and expertise you bring to the home buying and selling process.</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/marketing-your-value-real-estate-agent" data-a2a-title="Marketing Your Value As a Real Estate Agent"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Fri, 12 May 2017 21:59:32 +0000 brianna_mckinney 455 at https://quantumdigital.com How to Build Meaningful Connections Through Social Media https://quantumdigital.com/blog/how-build-meaningful-connections-through-social-media <div data-history-node-id="452" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> How to Build Meaningful Connections Through Social Media </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/how-build-meaningful-connections-through-social-media" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/How%20to%20Build%20Meaningful%20Connections%20Through%20Social%20Media%20copy.png?itok=6ik3IQmj" width="1200" height="450" alt="building meaningful connections using social media" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Apr 14, 2017</div> </div> 6 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Today, simply creating a Facebook or Twitter account for your real estate initiative is not enough. While establishing a presence across social media is important, making lasting relationships is the key to long-term success. And as we know, meaningful relationships take time to develop.</p> <p>In social media, it takes a commitment to sharing relevant content in a way that inspires your fans and followers to interact and take action to win over today’s homebuyers and sellers. It also requires consistent conversation to stay connected and top of mind. So how can you create quality content and fuel conversations that increase visibility, awareness, and ultimately build relationships with your brand?</p> <p>Below are easy and effective ways to use social media to build meaningful connections.</p> <p> </p> <h2>1. Create Social Media Pages Worth Visiting</h2> <p>Are your social channels appealing? Have you created a space that’s inviting to both visitors and current followers?</p> <p>Judge for yourself by answering a few quick questions:</p> <ul><li>Does your profile picture and description project the quality, value and, promise of your brand?</li> <li>Are people liking, sharing, or commenting on your content?</li> <li>Are people clicking through on links you share? Viewing videos you post?</li> <li>Have past clients given testimonials?</li> <li>Are you sharing multiple forms of content including video, images, and text?</li> </ul><p>If you’ve answered “no” to one or more of these questions, your social media profile and content may need some attention. Your content should proactively address questions that you regularly receive from your clients, demonstrate your knowledge of the communities in which you specialize, showcase your point of view on current home design or real estate trends, and illustrate current and former clients’ satisfaction with your services. In addition, video and images typically drive more engagement than text-only content (with some exceptions), so be sure you’re including a healthy mix of these content types.  </p> <p>Social media is fluid. <span style="font-size:14px;"><em><strong>In order to maintain fan and follower attention, you need to constantly adjust to meet their needs and topics of interest.</strong></em></span> <a href="http://ctt.ec/RS5oJ" target="_blank"><img alt="Tweet: In order to maintain fan and follower attention, you need to constantly adjust to meet their needs and topics of interest" class="media-image attr__typeof__foaf:Image img__fid__749 img__view_mode__default attr__format__default attr__field_file_image_alt_text[und][0][value]__ attr__field_file_image_title_text[und][0][value]__" src="https://quantumdigital.com/sites/default/files/tweet-graphic-trans_0.png" style="width: 31px; height: 25px;" typeof="foaf:Image" /></a> Add the above questions to your annual strategy planning and check in each year to be sure your social media pages are run the way you intend.</p> <p> </p> <h2>2. Be an Active Listener</h2> <p>Social media platforms such as <a href="https://smallbusiness.yahoo.com/advisor/social-media-real-estate-agents-21-tips-014234333.html" target="_blank">Facebook and Twitter are excellent catalysts for conversation</a>. However, a conversation doesn’t truly become beneficial until both parties are involved.</p> <p><span style="font-size:14px;"><em><strong>Become an active listener in order to quickly respond and meet the needs of your fans and followers in real-time.</strong></em></span> <a href="http://ctt.ec/99Av9" target="_blank"><img alt="Tweet: Become an active listener in order to quickly respond and meet the needs of your fans and followers in real-time" class="media-image attr__typeof__foaf:Image img__fid__749 img__view_mode__default attr__format__default attr__field_file_image_alt_text[und][0][value]__ attr__field_file_image_title_text[und][0][value]__" src="https://quantumdigital.com/sites/default/files/tweet-graphic-trans_0.png" style="height: 25px; width: 31px;" typeof="foaf:Image" /></a> Tools like <a href="https://brandmentions.com/socialmention/" target="_blank">Social Mention</a> allow you to monitor the conversations happening in and around your brand and target neighborhoods. Use it to search your company name, local phrases like your city or community, and keyword search terms. You can also use <a href="https://twitter.com/search-advanced" target="_blank">Twitter Advanced Search</a> to monitor your name or keyword phrases.</p> <p>Your goal in monitoring social media conversations should be to proactively engage with the individual posting a relevant term or phrase within a timely manner.</p> <p>An example might be, someone tweets “relocating to Austin.” Searching that term will bring up anyone who uses that phrase within their tweet. Monitor and respond with helpful (not spammy) tweets.</p> <p>Once you begin this process of social media listening, you can use it for content planning purposes, as well. <a href="http://www.inman.com/next/how-many-blog-posts-should-real-estate-agents-be-writing-we-crack-the-code/" target="_blank">Write a blog post</a> around a specific question or create a video tip responding to a need.</p> <p> </p> <h2>3. Be a Resource</h2> <p>Gaining a social media following will require that you not only share relevant content, but thoughts, ideas, and insight around your local market and industry.</p> <p>As a real estate agent, understanding the needs of today’s home buyer and seller is critical. Below are a few tips to help you become the go-to resource within your local market.</p> <ul><li>Unique photos of your listings with fun and engaging questions. For example, “Who wouldn’t want to come home after a long day and enjoy this beautiful backyard? We know we would!”</li> <li>Always add a call to action – what’s the next step you would like your audience on social media to take? Make it simple and encourage them them to ask questions, view a listing, or learn more about your company.</li> <li>Talk about an upcoming local or sponsored event, why you’re involved and why it matters to your social media fans and followers.</li> <li>Tell the stories of past and current clients. How did you help a homebuyer get into their dream home when no one else was able to? People love feel-good stories and stories humanize a business.</li> <li>Answer questions around the home buying or selling process and share updates on today’s market and its impact.</li> <li>Share insight around local zoning or other issues that directly impact potential clients. What does it mean and how could it affect buyers and sellers.</li> </ul><p> </p> <h2>4. Get Visual</h2> <p>We live in a highly visual world. <a href="http://sproutsocial.com/insights/visual-content-marketing-infographic/" target="_blank">Studies</a> have repeatedly shown that people respond positively to photos and videos far more than they do articles. Use this to your advantage.</p> <p>Visual Content Post Ideas:</p> <ul><li>Pictures of your closings – congratulations photos (pre-approved by buyers and sellers)</li> <li>Unique listing features – special rooms, features, or layouts</li> <li>Neighborhood views - unique or up-and-coming features of the hyper-local areas in which you are selling</li> </ul><p> </p> <h2>5. Stay In The Conversation</h2> <p>Are you guilty of posting and then running off? <em><strong><span style="font-size:14px;">If you’re using social media as a one-way conversation, you may not be utilizing the tool properly.</span></strong></em> <a href="http://ctt.ec/qAW75" target="_blank"><img alt="Tweet: If you’re using social media as a one-way conversation, you may not be utilizing the tool properly" class="media-image attr__typeof__foaf:Image img__fid__749 img__view_mode__default attr__format__default attr__field_file_image_alt_text[und][0][value]__ attr__field_file_image_title_text[und][0][value]__" src="https://quantumdigital.com/sites/default/files/tweet-graphic-trans_0.png" style="width: 31px; height: 25px;" typeof="foaf:Image" /></a></p> <p>Social media is interactive. It’s a lively and timely space. But only when you stay in the conversation. While sharing valuable content is important, it won’t automatically create conversation.</p> <p>Take the time to ask questions, listen to your fans and followers, and respond in a timely manner. You’re building relationships, and relationships take time. If you’re only posting market reports, but not taking the time to engage with your fans and followers, you will have little engagement back. Just as in the offline world, it’s considered poor etiquette within social media if you run into the room screaming about your company and never take the time to get to know anyone.</p> <p> </p> <h2>6. Track Your Success</h2> <p>Track, measure and adjust your strategy.</p> <p>As a real estate agent, your responsibility is to generate sales and increase revenue. Put a plan in place that will let you easily create, manage, and follow a consistent social media strategy. It’s important to your success!</p> <p> </p> <p>Looking to promote more of your real estate brand on Facebook? Read our blog post, <a href="https://quantumdigital.com/blog/boosting-post-vs-facebook-ads-real-estate-pros" target="_blank">Boosting a Post vs. Facebook Ads for Real Estate Pros</a>. </p> <script id="hiddenlpsubmitdiv" style="display: none;"></script><script> <!--//--><![CDATA[// ><!-- <!--//--><![CDATA[// ><!-- try{for(var lastpass_iter=0; lastpass_iter < document.forms.length; lastpass_iter++){ var lastpass_f = document.forms[lastpass_iter]; if(typeof(lastpass_f.lpsubmitorig2)=="undefined"){ lastpass_f.lpsubmitorig2 = lastpass_f.submit; if (typeof(lastpass_f.lpsubmitorig2)=='object'){ continue;}lastpass_f.submit = function(){ var form=this; var customEvent = document.createEvent("Event"); customEvent.initEvent("lpCustomEvent", true, true); var d = document.getElementById("hiddenlpsubmitdiv"); if (d) {for(var i = 0; i < document.forms.length; i++){ if(document.forms[i]==form){ if (typeof(d.innerText) != 'undefined') { d.innerText=i.toString(); } else { d.textContent=i.toString(); } } } d.dispatchEvent(customEvent); }form.lpsubmitorig2(); } } }}catch(e){} //--><!]]]]><![CDATA[> //--><!]]> </script><script id="hiddenlpsubmitdiv" style="display: none;"></script><script> <!--//--><![CDATA[// ><!-- <!--//--><![CDATA[// ><!-- try{for(var lastpass_iter=0; lastpass_iter < document.forms.length; lastpass_iter++){ var lastpass_f = document.forms[lastpass_iter]; if(typeof(lastpass_f.lpsubmitorig2)=="undefined"){ lastpass_f.lpsubmitorig2 = lastpass_f.submit; if (typeof(lastpass_f.lpsubmitorig2)=='object'){ continue;}lastpass_f.submit = function(){ var form=this; var customEvent = document.createEvent("Event"); customEvent.initEvent("lpCustomEvent", true, true); var d = document.getElementById("hiddenlpsubmitdiv"); if (d) {for(var i = 0; i < document.forms.length; i++){ if(document.forms[i]==form){ if (typeof(d.innerText) != 'undefined') { d.innerText=i.toString(); } else { d.textContent=i.toString(); } } } d.dispatchEvent(customEvent); }form.lpsubmitorig2(); } } }}catch(e){} //--><!]]]]><![CDATA[> //--><!]]> </script></div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/how-build-meaningful-connections-through-social-media" data-a2a-title="How to Build Meaningful Connections Through Social Media"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Fri, 14 Apr 2017 20:41:26 +0000 brianna_mckinney 452 at https://quantumdigital.com Using Facebook to Attract New Leads https://quantumdigital.com/blog/using-facebook-attract-new-leads <div data-history-node-id="439" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Using Facebook to Attract New Leads </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/using-facebook-attract-new-leads" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/Using%20Facebook%20to%20Attract%20New%20Leads_header.jpg?itok=L7PcpcMl" width="1200" height="450" alt="banner image using facebook to attract new leads" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Nov 21, 2016</div> </div> 1 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Facebook can be used as more than a social media platform for real estate agents. It can be used as an advertising medium by utilizing a business page and paid Facebook ad services. By setting up a unique business page, you or your brokerage can target new leads through Facebook's Ad Manager tool and track the campaigns success through Facebook Ad Reports. Check out our infographic below to hit the Facebook marketing bullseye.</p> <p><a href="https://triggermarketing.com/" target="_blank"><img alt="infographic on how to attract new leads using facebook" class="media-image attr__typeof__foaf:Image img__fid__777 img__view_mode__default attr__format__default attr__field_file_image_alt_text[und][0][value]__ attr__field_file_image_title_text[und][0][value]__" src="https://quantumdigital.com/sites/default/files/Using-Facebook-to-Attract-New-Leads_for-webv2.jpg" typeof="foaf:Image" /></a></p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/using-facebook-attract-new-leads" data-a2a-title="Using Facebook to Attract New Leads"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Mon, 21 Nov 2016 21:37:50 +0000 brianna_mckinney 439 at https://quantumdigital.com The Facebook Quick-Start Guide for Real Estate Pros https://quantumdigital.com/blog/real-estate-facebook-ads-quick-start-guide <div data-history-node-id="422" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> The Facebook Quick-Start Guide for Real Estate Pros </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/real-estate-facebook-ads-quick-start-guide" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/Facebook%20Real%20Estate%20Advertising%20Quick%20Start%20Guide_blog-image.png?itok=NoRachdv" width="1200" height="450" alt="banner image The Facebook Quick-Start Guide for Real Estate Pros" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Aug 17, 2016</div> </div> 1 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Social media marketing is a must-do for real estate professionals, but with so much information out there, we know it can feel overwhelming just deciding where to begin. That's why we created this quick-start guide. Use this guide to learn how to set up your real estate Facebook page for success, understand the difference between real estate Facebook Ads and posts, as well as tools that make acquiring and nurturing Facebook leads simple and fast. Learn how to get started, save time, and even integrate Just Listed and Just Sold campaigns with Facebook ads. </p> <p><img alt="the facebook quick start guide for real estate pros" src="https://www.quantumdigital.com/sites/default/files/Facebook%20Quick%20Start%20Guide%20for%20Realtors%202017.png" /></p> <p><span style="font-size:14px;"><strong>Interested in automatic Facebook Ads for your new listings and sales? </strong><br /><a href="https://triggermarketing.com">Learn more about TriggerMarketing Social here.</a></span></p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/real-estate-facebook-ads-quick-start-guide" data-a2a-title="The Facebook Quick-Start Guide for Real Estate Pros"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Wed, 17 Aug 2016 16:29:33 +0000 brianna_mckinney 422 at https://quantumdigital.com How to Attract the Next Generation of Realtors https://quantumdigital.com/blog/how-attract-next-generation-realtors <div data-history-node-id="416" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> How to Attract the Next Generation of Realtors </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/how-attract-next-generation-realtors" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/How%20to%20Attract%20the%20Next%20Generation%20of%20Realtors.jpg?itok=1_qP8GIU" width="1200" height="450" alt="young real estate agent getting started in the business" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Jul 27, 2016</div> </div> 6 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Trends</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>As real estate agents from the baby boomer generation continue transitioning out of the workforce into retirement, many brokerages are looking to millennials to fill the empty positions on their teams. This is especially important now that <a href="https://www.realtor.org/field-guides/field-guide-to-millennial-home-buyers" target="_blank">millennials make up 31% of home buyers in America</a>. Finding agents who can relate to this emerging buying segment will allow brokerages to better anticipate the generation’s preferences and behaviors. “My study groups have shown that millennials would rather work with people close to their own age,” said Vince Leisey, president of Berkshire Hathaway HomeServices Ambassador Real Estate, in the webinar, <a href="https://www.youtube.com/watch?v=zwn1xVB_loQ" target="_blank">Bringing on the Best: Finding, Hiring and Keeping Your Next Superstars</a>. “If they’re truly going to be the generation with the greatest buying power…we need to understand how to communicate with them, how to relate to them, and how to attract them to our business.” So what can your brokerage do to relate, attract and communicate? We’ve identified four characteristics and strategies you’ll want to be sure to integrate within your brokerage. </p> <h3><br /> Relate: Company Culture</h3> <p><em><strong><span style="font-size:22px;">To millennial real estate agents, one key attribute of an attractive brokerage is a team-oriented environment.</span></strong></em><span style="color:#808080;"> </span><a href="https://ctt.ec/M659J" target="_blank"><img alt="Tweet: To millennial real estate agents, one key attribute of an attractive brokerage is a team-oriented environment. https://bit.ly/2ahIG3o" src="https://clicktotweet.com/img/tweet-graphic-trans.png" style="width: 31px; height: 25px;" /></a> <br /><br /> Leisey continued in his <a href="https://www.youtube.com/watch?v=zwn1xVB_loQ" target="_blank">webinar</a>, “They (millennials) are the generation of collaboration, teams, doing things together—completely unlike the baby boomer generation, which was, ‘It’s me against the world…I don’t need anybody else’s help.” Leisey’s three largest teams have leaders averaging 30 years old.<br /><br /> Having a safe place where collaboration and shared personal and business goals are valued is an essential starting place. If your brokerage’s mission statement is relevant and relatable, the right agent will be naturally drawn to and motivated by your brand. The article, 5 Ways Real Estate Brokers Can Attract the Best Talent reports on a study from Employee Benefit News that “23% of young workers said company culture plays the biggest role in job satisfaction, and 35% of all employees said it has the greatest impact on morale. A good culture isn’t just Christmas bonuses and happy hours. Show your employees that you care about their ideas, passions and careers. Define your core values and stick to them.” This is especially true in real estate where the brokerage and individual agent will share a brand image; the more closely they’re aligned the more pride the agent will feel in representing the company. </p> <h3><br /> Attract: Training & Mentorship</h3> <p>Similar to the value of teamwork and collaboration, millennial agents want to know they’re supported. One way to do this is by investing time and resources in your team of agents. This can be in the form of mentorship from fellow team members or brokerage-wide training sessions. By having seasoned agents mentor those less experienced, desired behaviors and sales practices that have been established in the past can be passed down to maintain consistency in brand experience through the years.  </p> <p><a href="https://blog.homefinder.com/2013/08/16/brokers-how-to-recruit-the-best-new-talent-for-your-business/" target="_blank">Homefinder.com</a> cites a couple of brokers who have seen success in their training initiative. Jeff Thiesing, Gainesville/Manassas Prudential PenFed Realty, said “the old adage of ‘here’s your desk, here’s your phone, you’re on your own’ doesn’t apply at his office. Our agents find comfort in the fact that we do hands-on training right in the branch office; train and follow-up with continuous support.” Claudia Januchowski, Towson Prudential PenFed Realty said ”You can take a good agent and make them a superstar by personally committing to their success. Once the broker makes the investment, the agent is a supporter for life.” If the new agent feels the necessary support is available, they will be more likely to ask questions rather than give up too soon. </p> <h3><br /> Attract: Support Through Technology</h3> <p>An additional investment, which will benefit seasoned as well as new millennial agents, is time-saving technology. One of <a href="https://www.inman.com/2015/05/06/10-ways-to-attract-and-keep-millennial-agents/" target="_blank">Inman’s 10 ways to attract (and keep) millennial agents</a> is to “offer technology solutions that allow agents to work remotely and communicate effectively.” The article explains that “millennials are tech-savvy and will expect tools that allow them to work on the go, communicate effectively and simplify business procedures. Mobility is an absolute must for attracting millennials. Look for lead, listing, and transaction management tools that are mobile-friendly. The right technology offerings will mean happy agents and increased efficiency.” Since the millennial generation is largely familiar with web-based tools, training and adoption are likely to be a breeze.</p> <p><em><strong><span style="font-size:22px;">When a brokerage offers technology tools, it communicates to a new agent that the company is evolving with the times. </span></strong><a href="https://ctt.ec/1iaC9" target="_blank"><img alt="Tweet: When a brokerage offers time-saving technology tools, it communicates to a new agent that the company is evolving with the times https://bit.ly/2ahIG3o" src="https://clicktotweet.com/img/tweet-graphic-trans.png" style="width: 31px; height: 25px;" /></a> </em><br /><br /> This is especially true when social media is a staple among the brokerage’s marketing channels. Providing agents with automation tools like <a href="https://triggermarketing.com" target="_blank">TriggerMarketing Social</a> will capitalize on the millennial’s familiarity with and use of Facebook as an obvious marketing tool. The automation tool provides them access to targeted prospects with even less effort, so it’s easier to incorporate multi-channel Just Listed and Just Sold marketing campaigns into their busy days. </p> <h3><br /> And Finally, Communicate</h3> <p>In our <a href="https://quantumdigital.com/blog/real-estate-dish-20-minutes-first-webers-tamara-maddente" target="_blank">Real Estate Dish podcast</a> with First Weber’s EVP, Tamara Maddente, we discussed how she sat down with her current gen-X and millennial agents to learn more about what attracted them to their brokerage. When asking what attracted them to real estate and keeps them engaged, she learned the two generations had very different goals. Gen-Xers said, “I can do this job, and yet I can still attend my kids’ school functions; I can be on the soccer field; I can do all these things.” The millennial agents had a whole different message: “I want to live. I have watched my parents live to work, and I want to live. I want to work to live. So, what attracts me about real estate is that I can work where I want, I can be on the treadmill, I can be negotiating a contract. I want to feel good about my job.”</p> <p>Maddente then described how she created an agent recruitment campaign around these desires. She highlighted the convenience of negotiating on a treadmill and the copy supported how the job cultivates the entrepreneurial spirit as well as overall career happiness. Maddente also recognized that the company needed to tap into social media. After specifying her target demographic, her company launched the campaign in a big way, and their traffic tripled immediately. In the podcast she recalls, “My marketing manager, after the first weekend, called me up and he said, ‘Tamara, you are not going to believe this. Our career center web leads have been up 15% so far this year. We had 1,029 requested career packets. We had 31,000 total visitors. We had 27,000 unique visitors. And our average time on the page was 3 minutes, 8 seconds!’” </p> <p>It’s clear that real estate brokerages can appeal to the desires of the millennial generation with a little focused, intentional strategy. The positive impact will not only be reflected in the growing interest and caliber of millennial real estate agents to the brokerage, but also in their home buying and selling counterparts. <em> </em></p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/how-attract-next-generation-realtors" data-a2a-title="How to Attract the Next Generation of Realtors"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Wed, 27 Jul 2016 17:31:41 +0000 brianna_mckinney 416 at https://quantumdigital.com 4 Ways Real Estate Brokers Can Encourage Agents to Adopt New Tools https://quantumdigital.com/blog/4-ways-real-estate-brokers-can-encourage-agents-adopt-new-tools <div data-history-node-id="407" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> 4 Ways Real Estate Brokers Can Encourage Agents to Adopt New Tools </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/4-ways-real-estate-brokers-can-encourage-agents-adopt-new-tools" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/Real%20Estate%20Brokers%20Can%20Encourage%20Agents%20to%20Adopt%20New%20Tools.jpg?itok=B9x6emh6" width="1200" height="450" alt="real estate brokers discussing New Tools for their agents" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Jun 20, 2016</div> </div> 5 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><h2>Key Takeaways:</h2> <ul><li>Brokerages that provide time-saving tools to their real estate agents will see more utilization when they also offer training and support.</li> <li>Since agents manage their own time, it's important to educate them on why you felt the resource is worth implementing and including in their schedules.</li> <li>Asking successful agents what tactics were used to help them reach their goals communicates to the rest of the team the effectivness of the tools provided.</li> </ul><p><br /> Managing a team of real estate agents while maintaining brokerage brand quality can be challenging. Each team member has his or her own personal goals and behaviors, while there are also corporate brand objectives to attain and best practices to maintain. Supportive brokerages offer tools and education to help agents be successful, but training and implementation can be difficult as progress often means asking agents to change their routines. Marketing automation is one particular category of tools that brokers know will save agents time, however adoption rates are often lower than brokers would like as it changes an agent's past behavior. Here are four tips to improve the likelihood that agents will adopt the tools in which your brokerage is investing.</p> <p><em><strong><span style="font-size:22px;">Managing a team of real estate agents while maintaining brokerage brand quality can be challenging.</span></strong></em><a href="https://ctt.ec/15fcV" target="_blank"> <img alt="Tweet: All in all, it’s up to each individual agent to take responsibility and do the work. #RealEstate #AgentSuccess https://bit.ly/28JkCW7" src="https://clicktotweet.com/img/tweet-graphic-trans.png" style="width: 31px; height: 25px;" /></a></p> <h3><br /> 1.  Give the Tools Context</h3> <p>When onboarding new agents, they will expect their brokerage to share its unique formula and approach to generating new leads and closing transactions. In parallel to this, agents will be working to achieve personal and professional goals to excel within the company and industry. Sandy Garner, founder and president of Harcourts The Garner Group Real Estate, this month shared the following advice with <a href="https://realtormag.realtor.org/for-brokers/network/article/2016/06/fresh-faces-onboarding-new-agents">REALTOR® Mag</a>: “I encourage new agents to create a business plan — not just to jot a few notes on paper but to sit down, use a template, and create a full-fledged plan with goals, objectives, and strategies. How many hours do you want to work? What are your personal and professional goals? Then I show them how to track those goals.”</p> <p>This is an opportunity to share experiences and introduce the new agent to the tools provided by the brokerage that can assist with reaching those goals. Whether you’re introducing marketing automation tools to a new hire or adjusting the marketing process for a seasoned agent, it’s important for any and all tools to be easily accessed and discussed frequently. There are likely multiple angles from which each agent is approaching his or her clients and prospects (for example social media, website, direct mail, etc.), and therefore each automation tool should have its purpose clearly identified. Explain how each element supports the other to ultimately lead to larger goals, like closing the sale and gaining a referring client.</p> <h3><br /> 2. Show Direct Benefit</h3> <p>Take time to explain how the tools will lead the agent to success at your brokerage. How will the agent directly benefit from using the tool? For example, if your brokerage is using <a href="https://triggermarketing.com" target="_blank">TriggerMarketing</a>, you could explain that the tool was selected to help agents save time by automating their just listed and just sold postcards. Also address why the agent should invest the time on training and setup. In this example, the answer is that TriggerMarketing will help the agent build and maintain credibility by showcasing his or her activity and expertise in an area. If you can help your team see how the setting up and using your tools will pay off in the long run, the chance they will incorporate them into their regular routines will increase.</p> <h3><br /> 3. Lead by Example</h3> <p>As a team leader, you must lead by example. Take time to know the tool completely by testing or possibly even launching a preliminary campaign before introducing to tool to the your agent team. That way, you can share first-hand experience and be better equipped to address possible concerns and questions from your team. If you're seen as an expert, your recommendation of a direct mail automation tool, for example, will be more credible. </p> <p>Secondly, as a leader you have the opportunity to define what success looks like among the agents. It’s expected to praise a good sales month, but what about acknowledging the agents who are consistently nurturing their farming area? As an example, one agent may have hit the ground running with face-to-face communications and closed all of their hot prospects last month. They may be the high producer this month, but what about next month or three months from now? Whereas, a different agent immediately took the short time out of their month to learn and set up their AutoMail Plus account. They still achieved their sales goal, but they also nurtured their pipeline by implementing direct mail farming postcards to ensure future lead generation. The characteristics of a consistently strong real estate agent is broader than simply achieving a certain metric around sales transactions. Identifying the tactics needed to accomplish the goal can help your team to more steadily reach their desired sales numbers. As a leader you have the opportunity to offer clear and helpful guidance to your realtors on how to succeed.</p> <p><span style="font-size:22px;"><em><strong> As a leader you have the opportunity to offer clear and helpful guidance to your realtors on how to succeed.</strong></em></span><a href="https://ctt.ec/a3R_o" target="_blank"><em> </em><img alt="Tweet: As a team leader, you must lead by example. Take time to know the tool completely. #RealEstate #MarketingAutomation https://bit.ly/28JkCW7" src="https://clicktotweet.com/img/tweet-graphic-trans.png" style="height: 25px; width: 31px;" /></a></p> <p> </p> <h3>4. Demonstrate Success</h3> <p>Ultimately, as a broker it's your job to provide your agent team with the tools and training they need to succeed. It then becomes the agent's responsibility to leverage those tools to compete in the industry. Therefore, work to empower your agents with metrics that demonstrate success garnered when the recommended tools are put to use.</p> <p>Try tracking top agent tool usage and how it relates to overall success. Share these metrics with the entire team so that other agents can witness the success of the team members that use the tools consistently. Identifying opportunities for professional growth through the experience of others is listed as one of the <a href="https://www.realtrends.com/7-habits-of-highly-successful-real-estate-agents/" target="_blank">Seven Habits of Highly Effective Real Estate Agents</a>. So, during your next team meeting, ask your top producing agents to share what they do to maintain lead generating momentum. It will quickly become apparent which activities lead to achieving goals within the brokerage.</p> <script id="hiddenlpsubmitdiv" style="display: none;"></script><script> <!--//--><![CDATA[// ><!-- <!--//--><![CDATA[// ><!-- try{for(var lastpass_iter=0; lastpass_iter < document.forms.length; lastpass_iter++){ var lastpass_f = document.forms[lastpass_iter]; if(typeof(lastpass_f.lpsubmitorig2)=="undefined"){ lastpass_f.lpsubmitorig2 = lastpass_f.submit; if (typeof(lastpass_f.lpsubmitorig2)=='object'){ continue;}lastpass_f.submit = function(){ var form=this; var customEvent = document.createEvent("Event"); customEvent.initEvent("lpCustomEvent", true, true); var d = document.getElementById("hiddenlpsubmitdiv"); if (d) {for(var i = 0; i < document.forms.length; i++){ if(document.forms[i]==form){ if (typeof(d.innerText) != 'undefined') { d.innerText=i.toString(); } else { d.textContent=i.toString(); } } } d.dispatchEvent(customEvent); }form.lpsubmitorig2(); } } }}catch(e){} //--><!]]]]><![CDATA[> //--><!]]> </script><script id="hiddenlpsubmitdiv" style="display: none;"></script><script> <!--//--><![CDATA[// ><!-- <!--//--><![CDATA[// ><!-- try{for(var lastpass_iter=0; lastpass_iter < document.forms.length; lastpass_iter++){ var lastpass_f = document.forms[lastpass_iter]; if(typeof(lastpass_f.lpsubmitorig2)=="undefined"){ lastpass_f.lpsubmitorig2 = lastpass_f.submit; if (typeof(lastpass_f.lpsubmitorig2)=='object'){ continue;}lastpass_f.submit = function(){ var form=this; var customEvent = document.createEvent("Event"); customEvent.initEvent("lpCustomEvent", true, true); var d = document.getElementById("hiddenlpsubmitdiv"); if (d) {for(var i = 0; i < document.forms.length; i++){ if(document.forms[i]==form){ if (typeof(d.innerText) != 'undefined') { d.innerText=i.toString(); } else { d.textContent=i.toString(); } } } d.dispatchEvent(customEvent); }form.lpsubmitorig2(); } } }}catch(e){} //--><!]]]]><![CDATA[> //--><!]]> </script></div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/4-ways-real-estate-brokers-can-encourage-agents-adopt-new-tools" data-a2a-title="4 Ways Real Estate Brokers Can Encourage Agents to Adopt New Tools"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Mon, 20 Jun 2016 16:01:34 +0000 brianna_mckinney 407 at https://quantumdigital.com The Ultimate Real Estate Marketing Recipe https://quantumdigital.com/blog/ultimate-real-estate-marketing-recipe <div data-history-node-id="364" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> The Ultimate Real Estate Marketing Recipe </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/ultimate-real-estate-marketing-recipe" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/1200x630_Ultimate-Marketing-Recipe_Feature-Image.png?itok=wu-_Tz_I" width="1200" height="450" alt="banner image the ultimate real estate marketing recipe: your guide to delicious warm leads" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Dec 3, 2015</div> </div> 1 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>When looking to stir up a batch of warm leads, it's helpful to reach out to your prospects using a mixture of real estate marketing tactics. Learn about ingredients such as direct mail marketing postcards, social media, and email—including which ones are best for lead generation, client retention, and customer engagement. Top-performing real estate agents know that combining these three strategies can be the ideal recipe for success.  </p> <p> </p> <div class="clear ng-scope" data-ng-if="blog"> <div class="social-share facebook-share" data-facebook-share=""><iframe allowtransparency="true" frameborder="0" scrolling="no" src="//www.facebook.com/plugins/share_button.php?href=https%3A%2F%2Fquantumdigital.com%2F%23!%2Fblog%2Fultimate-real-estate-marketing-recipe&layout=button" style="border:none; overflow:hidden; height: 20px;"></iframe><script type="IN/Share+init"></script></div> <div class="social-share" data-twitter-share=""><iframe allowtransparency="true" class="twitter-share-button twitter-tweet-button twitter-share-button twitter-count-none" data-twttr-rendered="true" frameborder="0" id="twitter-widget-0" scrolling="no" src="https://platform.twitter.com/widgets/tweet_button.9b77a1cb4bd14da06dfa5e2f65422c91.en.html#_=1437539749461&count=none&dnt=true&id=twitter-widget-0&lang=en&original_referer=/blog/ultimate-real-estate-marketing-recipe&size=m&text=The Ultimate Real Estate Marketing Recipe&url=/blog/ultimate-real-estate-marketing-recipe" style="position: static; visibility: visible; width: 56px; height: 20px;" title="Twitter Tweet Button"></iframe><script> <!--//--><![CDATA[// ><!-- <!--//--><![CDATA[// ><!-- <!--//--><![CDATA[// ><!-- <!--//--><![CDATA[// ><!-- !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?"http":"https";if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document, "script", "twitter-wjs"); //--><!]]]]]]]]><![CDATA[><![CDATA[><![CDATA[> //--><!]]]]]]><![CDATA[><![CDATA[> //--><!]]]]><![CDATA[> //--><!]]> </script></div> <div class="social-share" data-google-plus-share=""> </div> </div> <p><img alt="Ultimate Real Estate Marketing Recipe" data-entity-type="file" data-entity-uuid="7825a127-32de-4f3e-a6d4-23434f8aaecb" src="https://quantumdigital.com/sites/default/files/inline-images/Ultimate-Marketing-Recipe_QuantumDigital.png" width="610" height="5200" loading="lazy" /></p> <h2> </h2> <h2>Embed this infographic on your site! It's free. Simply use this code:</h2> <p><textarea><img src="/sites/default/files/Ultimate-Marketing-Recipe_QuantumDigital.png" alt="Ultimate Real Estate Marketing Recipe"></br><a href="/blog/ultimate-real-estate-marketing-recipe">Ultimate Real Estate Marketing Recipe</a></textarea></p> <h4>Find out more: <a href="https://quantumdigital.com/real-estate-marketing" name="Real Estate Direct Mail solutions" id="Real Estate Direct Mail solutions">Targeted Direct Mail for Real Estate</a>. It works for Realtors like <u>you</u>. </h4> <h4>Did you love it? Thanks! You're awesome! Please share the love:</h4> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/ultimate-real-estate-marketing-recipe" data-a2a-title="The Ultimate Real Estate Marketing Recipe"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Thu, 03 Dec 2015 13:00:00 +0000 brianna_mckinney 364 at https://quantumdigital.com Point and Shoot Photography Tips for Realtors https://quantumdigital.com/blog/point-and-shoot-photography-tips-realtors <div data-history-node-id="345" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Point and Shoot Photography Tips for Realtors </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/point-and-shoot-photography-tips-realtors" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/Point%20and%20Shoot%20Photography%20Tips%20for%20Realtors.jpg?itok=qBWS_vQK" width="1200" height="450" alt="real estate agent taking pictures of a new home listing" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Sep 22, 2015</div> </div> 2 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>When it comes to real estate marketing, a picture really is worth a thousand words. </p> <p>Great photos can make a property look and feel more appealing to prospects, giving your <a href="https://quantumdigital.com/real-estate-marketing">real estate postcards</a> or online listing far more persuasive power.</p> <p>While you’ll get the best photos from a full-size digital SLR camera, it’s still possible to take high quality photos using a point-and-shoot camera, or even using a modern smartphone.</p> <p>Before you whip out your iPhone and start snapping photos of your listing, put these simple photography tips to work to make sure you get crisp, balanced photos using your camera:</p> <ol><li> <div>Work out what you’ll use each photo for. When you plan your postcard ahead of time, it’s easier to frame photos that will impress and intrigue recipients.<br />  </div> </li> <li> <div>Shoot most of your photos in landscape. You should only use portrait photos when you have a specific need.<br />  </div> </li> <li> <div>Make sure your camera’s exposure is set properly before you start taking any photos to avoid capturing an image that’s too light or too dark for use.<br />  </div> </li> <li> <div>If you can, use a tripod to stabilize your camera. If you don’t have a tripod, try leaning against a wall to keep your camera steady and avoid accidental blur.<br />  </div> </li> <li> <div>Before you print your photos, fix their levels using digital photo software to avoid printing an image that’s too light, dark or washed out.<br />  </div> </li> <li> <div>Once your photos are ready to print, make sure they’re saved using the right resolution. Web photos can be 71 dpi (dots, or pixels, per inch) while photos for print need to be 300 dpi.</div> </li> </ol><p>The right photos can make any property, from a cozy apartment to a spacious family home, look its best. Use the six tips above to make your point-and-shoot photos look stylish, professional and appealing for prospective buyers. </p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/point-and-shoot-photography-tips-realtors" data-a2a-title="Point and Shoot Photography Tips for Realtors"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Tue, 22 Sep 2015 12:00:00 +0000 brianna_mckinney 345 at https://quantumdigital.com Tips for Choosing Your Farming Area https://quantumdigital.com/blog/tips-choosing-your-farming-area <div data-history-node-id="339" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Tips for Choosing Your Farming Area </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/tips-choosing-your-farming-area" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/field.jpg?itok=GfHeDgwG" width="1200" height="450" alt="farm land demonstrating real estate neighborhood farming with direct mail marketing" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Aug 25, 2015</div> </div> 2 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>How valuable is your farm? The recipe for marketing success is simple: identify your target market, then mail to it on a consistent basis in order to develop trust, build an audience and create relationships with your best clients.</p> <p>Marketers often refer to this as seeding and growing a farm. It’s a great analogy that touches on one of the most important aspects of growing a farm (whether it’s real or figurative): maintenance.</p> <p><a href="https://www.quantumpostcards.com/direct-mail-postcards.html">Real estate postcards</a> are an “old school” lead generation method, but they’re still an amazingly effective way to generate business when used well.</p> <p>Choosing your farm area requires market research. If you want to <a href="https://quantumdigital.com/direct-marketing-mailing-list-services-for-real-estate">target first-time buyers</a>, you’ll find very few in a luxury home community. If you want to sell luxury homes, you’ll get poor results farming in an inexpensive part of town.</p> <p>An important part of farming that many agents don’t consider is competition. The more agents there are in any one area, the weaker your personal connection with your target audience becomes.</p> <p>As such, it’s best to avoid communities where another agent has already established a presence. The idea is that you should become the dominant real estate specialist in one area – that your name is synonymous with real estate in that community.</p> <p>Now that you know where and who to target, where should you seed and grow your farm?</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/tips-choosing-your-farming-area" data-a2a-title="Tips for Choosing Your Farming Area"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Tue, 25 Aug 2015 12:00:00 +0000 brianna_mckinney 339 at https://quantumdigital.com