marketing strategy https://quantumdigital.com/ en The Significance of Creative Elements in a Direct Mail Approach https://quantumdigital.com/blog/significance-creative-elements-direct-mail-approach <div data-history-node-id="638" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> The Significance of Creative Elements in a Direct Mail Approach </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/significance-creative-elements-direct-mail-approach" hreflang="en"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/images/gettyimages-174929937-0.jpg?itok=c02EzIdc" width="1200" height="450" alt="image of graphic designer tools" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Jun 26, 2023</div> </div> 3 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Trends</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p style="line-height:1.38"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">In today's digital age, direct mail campaigns remain a valuable marketing tool that can effectively reach and engage specific target audiences. To ensure the success of your direct mail efforts, it is crucial to focus on optimizing your designs. This blog post will explore the key elements of designs that are specifically tailored for direct mail campaigns. Additionally, we will highlight the advantages of leveraging expertly designed templates, a built-in design tool, or the ability to upload your own designs, which are available on our website.</span></span></span></span></span></span></p> <p> </p> <p style="line-height:1.38"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">The Importance of Design Optimization for Direct Mail: </span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Direct mail pieces must grab recipients' attention amidst a sea of other mail items. By optimizing your designs, you increase the likelihood of capturing your audience's interest, prompting them to take action. </span></span></span></span></span></span></p> <ul><li aria-level="1" style="list-style-type:none"> </li> </ul><p style="line-height:1.38; text-align:center"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Key considerations for design optimization include:</span></span></span></span></span></span></p> <ul><li aria-level="1" style="list-style-type:disc"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:underline"><span style="-webkit-text-decoration-skip:none"><span style="text-decoration-skip-ink:none">Eye-Catching Visuals</span></span></span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">: Incorporate compelling imagery and colors that align with your brand and evoke a desired emotional response. Use high-quality graphics to enhance the overall appeal of your direct mail piece.</span></span></span></span></span></span></li> <li aria-level="1" style="list-style-type:disc"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"> </span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:underline"><span style="-webkit-text-decoration-skip:none"><span style="text-decoration-skip-ink:none">Clear and Concise Messaging</span></span></span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">: Craft concise and impactful copy that communicates your key message effectively. Ensure that your text is easy to read and that the overall design facilitates quick comprehension.</span></span></span></span></span></span></li> <li aria-level="1" style="list-style-type:disc"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:underline"><span style="-webkit-text-decoration-skip:none"><span style="text-decoration-skip-ink:none">Call-to-Action (CTA)</span></span></span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">: Include a prominent CTA that encourages recipients to take the desired action, such as visiting your website, making a purchase, or signing up for a newsletter. Make the CTA visually appealing and ensure it stands out within the design.</span></span></span></span></span></span></li> </ul><p> </p> <p style="line-height:1.38; text-align:center"><a href="https://quantumdigital.com/users/jamie-white" style="text-decoration:none"><span style="font-size:15pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#1155cc"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:underline"><span style="-webkit-text-decoration-skip:none"><span style="text-decoration-skip-ink:none">QuantumDigital</span></span></span></span></span></span></span></span></a><span style="font-size:15pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"> and our family of products offer three </span></span></span></span></span></span></p> <p style="line-height:1.38; text-align:center"><span style="font-size:15pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">solutions to ensure your designs are beautiful and effective. </span></span></span></span></span></span></p> <p><br />  </p> <p style="line-height:1.38"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Leveraging Expertly Designed Templates:</span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"> To streamline the design process and maintain consistency, consider using expertly designed templates. Our website offers a wide selection of customizable templates that are specifically optimized for direct mail campaigns. These templates provide the following benefits:</span></span></span></span></span></span></p> <ul><li aria-level="1" style="list-style-type:disc"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Time Efficiency: With pre-designed templates, you save valuable time by starting with a professional foundation. Simply customize the template to align with your branding and campaign goals.</span></span></span></span></span></span></li> <li aria-level="1" style="list-style-type:disc"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Consistent Branding: Templates ensure that your direct mail pieces align with your brand's visual identity, maintaining a consistent and recognizable image for your target audience.</span></span></span></span></span></span></li> <li aria-level="1" style="list-style-type:disc"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Proven Effectiveness: Our templates are crafted based on industry best practices and proven design strategies. By utilizing these templates, you can leverage the expertise of designers who understand the nuances of successful direct mail campaigns.</span></span></span></span></span></span></li> </ul><p> </p> <p style="line-height:1.38"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Built-in Design Tools for Customization:</span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"> </span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Our website also offers a robust built-in design tool, empowering you to personalize your direct mail designs. With this tool, you can:</span></span></span></span></span></span></p> <p style="line-height:1.38; text-indent:36pt"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Create a design to suit your specific needs. Choose colors, fonts, layouts, and other design elements to create a unique and personalized direct mail piece. The user-friendly interface allows for quick and hassle-free creation. No prior design experience is required to create professional-looking designs.</span></span></span></span></span></span></p> <p style="line-height:1.38; text-indent:36pt"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Preview and Proof: The tool enables you to easily preview and proof your direct mail designs before finalizing them, ensuring accuracy and reducing errors.</span></span></span></span></span></span></p> <ul><li aria-level="1" style="list-style-type:none"> </li> </ul><p style="line-height:1.38"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Uploading Your Own Designs:</span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"> </span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">For those who prefer complete creative control or have existing designs, our website offers the flexibility to upload your own designs. </span></span></span></span></span></span></p> <p> </p> <p style="line-height:1.38"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">This option allows you to:</span></span></span></span></span></span></p> <ul><li aria-level="1" style="list-style-type:disc"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Maintain Brand Consistency: If you already have a well-established visual identity, uploading your own designs ensures that your direct mail pieces align perfectly with your existing branding guidelines.</span></span></span></span></span></span></li> <li aria-level="1" style="list-style-type:disc"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"> Tailor Designs to Your Audience: By utilizing your own designs, you have the freedom to experiment and customize the visuals and messaging to better resonate with your specific target audience.</span></span></span></span></span></span></li> <li aria-level="1" style="list-style-type:disc"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Incorporate Unique Creativity: Uploading your own designs encourages out-of-the-box thinking and enables you to showcase your creativity and brand personality effectively.</span></span></span></span></span></span></li> </ul><p><br />  </p> <p style="line-height:1.38"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Design optimization is paramount to the success of direct mail campaigns. By incorporating eye-catching visuals, clear messaging, and compelling CTAs, you can increase engagement and drive desired actions from your recipients. Leveraging expertly designed templates, a built-in design tool, or the ability to upload your own designs, provides you with the necessary tools to create effective and impactful direct mail campaigns. Start harnessing the power of optimized designs to maximize your direct mail campaign success today.</span></span></span></span></span></span></p> <p> </p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/significance-creative-elements-direct-mail-approach" data-a2a-title="The Significance of Creative Elements in a Direct Mail Approach"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Mon, 26 Jun 2023 16:21:03 +0000 jamie_white 638 at https://quantumdigital.com What is Omnichannel Marketing? Why is it Critical for Small Business Success? https://quantumdigital.com/blog/what-omnichannel-marketing <div data-history-node-id="627" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> What is Omnichannel Marketing? Why is it Critical for Small Business Success? </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/what-omnichannel-marketing" hreflang="en"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/images/omnichannel-marketring.jpg?itok=zBxSc9mc" width="1200" height="450" alt="Omnichannel marketing via all the different marketing channels" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Nov 28, 2022</div> </div> 3 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>You first view a pair of jeans through a Facebook ad on your phone and, interested, you look up the company’s website on your laptop later that night to browse through their products. You see a pair you particularly like, but aren’t yet convinced to buy, so you don’t think about it for another week.</p> <p>...Until <span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">—</span></span></span></span></span></span> when scrolling through Instagram one morning <span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">—</span></span></span></span></span></span> you see a post by a celebrity you follow endorsing the jeans. Still, you file the product away in the back of your mind and don’t think about it again.</p> <p>...Until you receive a direct mail piece from the company promoting a jeans sale and a 20% discount code. Finally persuaded, you pull out your credit card and make the purchase online. You have just (knowingly or unknowingly) experienced the seamless nature of <em>omnichannel marketing</em>.</p> <p>Omnichannel marketing refers to a streamlined, intuitive consumer experience regardless of channel or device. It’s certainly a marketing buzzword, but it aptly sums up today’s communications landscape.</p> <h2>What is Omnichannel Marketing?</h2> <p>You may have heard of the term <em>multi-channel marketing</em> before: the notion of brands interacting with consumers on multiple platforms. What’s the difference between that and omnichannel marketing?</p> <ul><li><em>multi-channel marketing</em> is about the method of delivery. A brand can be present on multiple channels or platforms and still deliver a conflicting overall experience.<br />  </li> <li><em>omnichannel marketing</em> is an ideology: a holistic strategy of creating a streamlined customer experience across every channel. Omnichannel marketers diligently ensure the messaging is consistent and unified, no matter the platform.</li> </ul><p>Companies with strong omnichannel marketing strategies <a href="https://www.invespcro.com/blog/state-of-omnichannel-shopping/">retain 89% of their customers</a>. This relatively new way of thinking represents a marketing shift: it’s now expected that customers will use multiple channels to connect.</p> <p class="text-align-center" style="padding:10px 25px 10px 25px; font-size:18px;"><strong><em>What makes one company stand out next to a competitor is the presence of an intuitive, streamlined, and engaging customer experience across all marketing channels.</em></strong></p> <h2>Direct Mail in the OmniChannel Marketing Experience</h2> <p>Direct mail is all about garnering high response rates and building lasting brand/consumer relationships. It’s a valuable tool in any marketing strategy, but it’s essential for an omnichannel marketing strategy.</p> <p>Direct mail is great for creating interest that drives customers back to digital platforms, as people typically respond to direct mail more than any other form of marketing.</p> <p>With a response rate of anywhere between 2% and 5% (depending on the market), the ROI for direct mail marketing is far higher than email or any other marketing channel. And with a trust level higher than online advertising, print marketing should always be included in your <a href="https://www.marketingsherpa.com/article/chart/channels-customers-trust-most-when-purchasing">omnichannel marketing strategies</a>.</p> <p>Smooth integration with online channels is the best way to deliver a valuable customer experience when using direct mail. If you notice customers aren’t taking a particular online action, such as signing up for an email list or purchasing a specific product, consider sending out marketing postcards with an offer or discount to re-engage them.</p> <p>Similarly, if your online content isn’t garnering this visibility you’d like, include that content offer in your direct mail marketing. High value content such as a whitepaper or exclusive look at a new product line up tend to work best.<br />  </p> <p>No matter how you choose to integrate <a href="https://quantumdigital.com/">direct mail</a> and digital marketing, remember that the key to omnichannel marketing is to keep the message <em>consistent</em> throughout. Your mailer should have the same tone and look and feel as your website, social channels, digital ads, and more.</p> <p>Create a unified front for your brand, making the customer’s experience seamless and fuss-free, and you’ll reap the rewards of engaged customers with lifetime value.</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/what-omnichannel-marketing" data-a2a-title="What is Omnichannel Marketing? Why is it Critical for Small Business Success?"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Mon, 28 Nov 2022 13:50:26 +0000 tracy_cooper 627 at https://quantumdigital.com 6 Ways to Incorporate Brochures Into Your Marketing Strategy https://quantumdigital.com/blog/6-ways-incorporate-brochures-your-marketing-strategy <div data-history-node-id="626" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> 6 Ways to Incorporate Brochures Into Your Marketing Strategy </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/6-ways-incorporate-brochures-your-marketing-strategy" hreflang="en"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/images/brochures-example-improve-marketing-strategy-0.jpg?itok=ZppfW2hl" width="1200" height="450" alt="brochures example for marketing" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Oct 19, 2022</div> </div> 3 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Brochures have stood the test of time as a valuable tool in any organization’s branding toolkit. Brochures are effective in a wide variety of situations, for a number of audiences, and they’re well worth considering when crafting a marketing strategy for your organization.<br />  </p> <p style="text-align: center; font-size:18px;"><em><strong>How do you go about marketing your business or brand?<br /> Below are 6 ways you can incorporate brochures into your marketing strategy.</strong></em><br />  </p> <h2>Leave-behinds</h2> <p>After you’ve met with a new prospect or business lead, leave them with an organizational brochure that details how your products and services can help them, along with a few customer reviews. And don’t forget to include website and contact information so they can reach out to you if they’re interested.</p> <p>Having a brochure on hand encourages new prospects to make informed decisions about working with your company or using your services. It can save them some steps when they begin their own research online and helps solidify your brand, building on the initial impression you made.</p> <h2>Point-of-sale</h2> <p>For those with a retail shop or other physical location, leave a few brochures at the cash register or front desk so people can take them as they walk out the door.</p> <p>Bonus points if your business can include a special offer or discount on the front page of the brochure to capture attention.</p> <h2>Media Fact Sheet</h2> <p>When you have an in-person opportunity to introduce your brand to relevant reporters, a media fact sheet in the form of a brochure is a great way to make a memorable connection.</p> <p>There is no one right way to design a media fact sheet, but a few common components are:</p> <ul><li>A letter of introduction</li> <li>A brief, factual description of your company and products/services.</li> <li>A list of frequently asked questions</li> <li>A list of your company’s key executives and their respective titles.</li> </ul><p>You might also consider including metrics demonstrating the impact of your goods or services, since that can be a great way to present your organization in a visual manner.</p> <h2>Events</h2> <p>Brochures work incredibly well at events or trade shows.</p> <p>If your company has a booth, your staff or sales people can engage with passersby to build interest in your product or services, giving your audience something that they will be able to take home with them.  </p> <h2>In-person presentations or meetings</h2> <p>If you frequently attend conferences or events where you are speaking or leading a workshop, it’s a good idea to bring along brochures to pass out either before or during the presentation.</p> <p>The brochure could include a “worksheet” in your company’s branding that goes along with an activity during the presentation, or it could simply be an overview of your company or organization. Tangible, visual cues work well to engage your audience during the presentation.</p> <h2>Direct mail</h2> <p>Brochures can also be just the unique, attention-grabbing piece to send in a direct mail campaign. Consider sending brochures to your ideal target audience through direct mail, which means you can print as many or as little as you want and send them to the exact people you want to engage with your piece.</p> <p>For these reasons (and more), you should consider brochures as a means to elevate the goals and objectives of your business, organization, or nonprofit. After designing your brochure, make sure to select <u><a href="https://www.quantumpostcards.com/brochures.html">the appropriate printer and mailing service</a></u> to ensure all your campaigns are a success!</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/6-ways-incorporate-brochures-your-marketing-strategy" data-a2a-title="6 Ways to Incorporate Brochures Into Your Marketing Strategy"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Wed, 19 Oct 2022 14:50:13 +0000 Anonymous 626 at https://quantumdigital.com Two Tactics, One Campaign: Facebook and Direct Mail https://quantumdigital.com/blog/two-tactics-one-campaign-facebook-and-direct-mail <div data-history-node-id="348" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Two Tactics, One Campaign: Facebook and Direct Mail </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/two-tactics-one-campaign-facebook-and-direct-mail" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/facebook%20and%20direct%20mail.jpg?itok=yXCqgOqs" width="1200" height="450" alt="combining direct mail and social media into a single marketing campaign" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Sep 29, 2015</div> </div> 2 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Research shows that customers who interact with a brand across multiple types of media – for example, <a href="https://quantumdigital.com/blog/integrate-your-direct-mail-and-social-media-marketing-triggermarketing%C2%AE">direct mail and social media</a> – spend 30% more than average.</p> <p>That’s a significant increase, and one that your business can benefit from by using direct mail and Facebook – two seemingly different marketing methods – together in its next campaign.</p> <p>While Facebook and direct mail may seem worlds apart, they share a major common benefit for marketers: they’re both perfect for keeping in touch with a very specific market as part of a long-term campaign.</p> <p>In short, they’re two tactics that can be used alongside each other in one campaign and can share similar <a href="https://quantumdigital.com/blog/mapmail%C2%AE-real-estate">demographic settings</a> like zip code, gender, and age.</p> <p>By delivering the same message using direct mail postcards and Facebook, you can strengthen your campaign and improve your results. A well orchestrated campaign that uses both tactics can generate stronger brand recognition and better sales.</p> <p>You can also use each marketing tactic to strengthen the other. Want to expand your business’s Facebook audience? Try marketing your Facebook page using direct mail postcards to attract likes, fans and digital impressions.</p> <p>The strongest brands are built by interacting with customers on a large variety of mediums over time. Facebook and direct mail might seem very different, but they can be used together very effectively to achieve your marketing objectives.</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/two-tactics-one-campaign-facebook-and-direct-mail" data-a2a-title="Two Tactics, One Campaign: Facebook and Direct Mail"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Tue, 29 Sep 2015 12:00:00 +0000 brianna_mckinney 348 at https://quantumdigital.com Real Estate Marketing Strategies: Selling Luxury Property https://quantumdigital.com/blog/3-things-you-should-consider-when-marketing-luxury-property <div data-history-node-id="282" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Real Estate Marketing Strategies: Selling Luxury Property </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/3-things-you-should-consider-when-marketing-luxury-property" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/Real%20Estate%20Marketing%20Strategies%20Selling%20Luxury%20Property.jpg?itok=7NnrHn0Y" width="1200" height="450" alt="House for sale" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Mar 26, 2015</div> </div> 3 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>When you buy a luxury product, it’s not just the product itself that’s higher quality than its lower-priced competitors, but the packaging, the store that you purchase it from, and the experience itself.</p> <p>While the fundamental aspect of marketing a luxury product are the same as those involved in marketing an average product, everything from the retail store itself to the paper used in marketing materials is of a distinctly higher level of quality.</p> <p>This reality is the same in real estate. When you’re marketing a luxury home, your marketing materials –from real estate postcards to photography – needs to be of a higher standard than what you’d use to market a regular home.</p> <p>Use low quality marketing materials and your target audience will believe the home you’re selling isn’t high quality, no matter how luxurious it might look in the images you use to promote it.</p> <p>Here are three factors that you should keep in mind when designing and printing real estate direct mail pieces and other marketing materials for luxury properties.</p> <p> </p> <p><strong>Hire a professional photographer to take fantastic photos</strong></p> <p>There are two ways to market a home: as a commodity, where the exact number of bedrooms and square footage of the home are the biggest factors in determining its value, and as a luxury home, where the experience the home offers is more valuable.</p> <p>Because of this, it’s important that your marketing reflects the experience of living inside the home you’re marketing. Photos from your smartphone might look good enough to display a home, but they don’t deliver the experience of living there.</p> <p>Hire a professional photographer to photograph the luxury home you’re marketing so that prospects don’t just see the home, but understand the type of experience it has to offer.</p> <p> </p> <p><strong>Consider using panoramic postcards to market a large property</strong></p> <p>When you’re marketing a compact apartment or small home, you usually don’t need much space to capture the home’s character. When you’re marketing a large home, it helps to have some more space to show off its land or numerous impressive rooms.</p> <p>If you’re marketing a large property that needs more than the typical three to four photographs, consider using a larger postcard size – for example, jumbo real estate marketing postcards – so that you can include bigger, more detailed photographs.</p> <p>Properties with a lot of land or panoramic views usually need a wider paper size to look their best. Use a panoramic postcard size if you’re marketing a property with a great view or large yard that you think could be a major selling point.</p> <p> </p> <p><strong>Use a heavier paper stock instead of thin, inexpensive paper</strong></p> <p>There’s more to marketing a luxury property than just the visuals. The paper stock you use for your direct mail postcards, brochures and other marketing materials is just as important in projecting a luxurious image as the photos you include.</p> <p>High-ticket items such as luxury property have a different sales cycle to inexpensive commodities. Instead of targeting a wide audience as part of a short sales cycle, you need to target a smaller, more defined audience as part of a longer sales cycle.</p> <p>Because of this, it’s far more effective to spend more on each individual postcard or brochure and target a smaller audience. A heavier paper stock might cost more, but it allows you to deliver a much more effective message to your target audience.</p> <p>First impressions matter, especially when marketing a luxury property. Invest in a heavier paper stock and your real estate postcards will have a far greater effect on the audience you’re marketing each property to.</p> <p>Learn more about your paperstock options <a href="https://quantumdigital.com/real-estate-direct-mail-paper-options" target="_blank">here</a>.</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/3-things-you-should-consider-when-marketing-luxury-property" data-a2a-title="Real Estate Marketing Strategies: Selling Luxury Property"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Fri, 27 Mar 2015 00:00:00 +0000 brianna_mckinney 282 at https://quantumdigital.com Direct Marketing Strategy: Supercharge Your Postcard Campaigns https://quantumdigital.com/blog/supercharge-your-postcard-campaign <div data-history-node-id="275" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Direct Marketing Strategy: Supercharge Your Postcard Campaigns </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/supercharge-your-postcard-campaign" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/direct%20marketing%20strategy%20supercharge%20your%20postcard%20campaigns.jpg?itok=sqcczoOx" width="1200" height="450" alt="plan a vs plan b: testing your direct mail marketing postcards first" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Mar 24, 2015</div> </div> 1 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>We’ve all been there. You came up with a marketing campaign that you were sure would produce a great return on investment and it ends up being a flop. Whether it is a major or minor investment, all marketing campaigns have room for improvement. As a small business owner, your dollars spent on marketing efforts are precious and need to be spent wisely. Testing your postcard campaign is the best way to ensure your messaging is effective and producing great results.</p> <p><em>The most common form of campaign testing is referred to as A/B testing. A/B testing allows you to analyze your current marketing efforts and compare them with a variation of your campaign to see which performs better. From media mix, to messaging, to design, these elements can be tested to ensure they are working effectively and cohesively to produce your desired results. For your next postcard campaign, change only one element of your postcard, such as the call to action, to see which version performs better. By testing only one element of your postcard at a time you can narrow down what resonates best with your prospects.</em></p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/supercharge-your-postcard-campaign" data-a2a-title="Direct Marketing Strategy: Supercharge Your Postcard Campaigns"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Tue, 24 Mar 2015 17:01:55 +0000 brianna_mckinney 275 at https://quantumdigital.com Market Segmentation Strategy Yields Targeted Messages https://quantumdigital.com/blog/segment-your-mailing-list-right-way <div data-history-node-id="274" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Market Segmentation Strategy Yields Targeted Messages </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/segment-your-mailing-list-right-way" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/Market%20Segmentation%20Strategy%20Yields%20Targeted%20Messages.jpg?itok=WvSnnJCr" width="1200" height="450" alt="pie chart with sections of different neighborhoods" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Mar 3, 2015</div> </div> 1 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>A direct mail postcard campaign can attract new leads, reestablish relations with stale prospects, and even create referrals...that is, if it reaches the right people. The truth is, a direct mail campaign does no good for the realtor or consumer if it doesn't reach the people who benefit from the message. Having the right people on your mailing list is extremely important when investing in a direct marketing campaign. With the right list of prospects, existing clients, and influencers on your list, you are more likely to get positive responses and close more deals. Keep these tips in mind when creating your next real estate postcard campaign:</p> <p><em>Determine the socioeconomic status of the households in your mailing lists and tailor your marketing message to match. This goes beyond the benefits of personalizing a message because it shows the recipient that you understand their unique needs. This form of segmentation will allow you to send the right message to the right target at the right time. Also keep in mind that your various mailing lists need to be reevaluated, sorted, and scrubbed once every six months. This is the perfect time to make sure your list members are receiving your postcards with messages that are helpful and relevant to them.</em></p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/segment-your-mailing-list-right-way" data-a2a-title="Market Segmentation Strategy Yields Targeted Messages"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Tue, 03 Mar 2015 16:43:20 +0000 brianna_mckinney 274 at https://quantumdigital.com