effective copy writing https://quantumdigital.com/ en Lessons From Direct Mail Marketing Companies: Write Well https://quantumdigital.com/blog/write-well-direct-mail <div data-history-node-id="321" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Lessons From Direct Mail Marketing Companies: Write Well </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/write-well-direct-mail" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/Lessons%20From%20Direct%20Mail%20Marketing%20Companies%20Write%20Well.jpg?itok=CmVFVtRm" width="1200" height="450" alt="real estate agent writing a compelling blog post" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Jul 10, 2015</div> </div> 1 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>The more engaging your copy is, the more people will respond to your direct mail campaign. Few things will rob a direct mail piece of its selling power more than an uninspiring, unengaging, and flat out uninteresting block of copy. </p> <p>What makes copy effective? It’s straightforward and simple. It’s factual rather than boastful. It touches readers' emotions and makes them think. It answers all of their questions, solves all of their problems and meets all of their needs.</p> <p>It puts the reader first, the offer second, and the company a distant third. It’s written with the reader’s needs in mind, not the company’s. It’s simple enough to be easily read by any adult, yet detailed enough to create a vivid mental picture. </p> <p>In short, it’s everything most marketing copy is not. And it’s something that takes a lot of practice to create. Great copy rarely flows out easily, rather it often takes hundreds of small tweaks and revisions to get just right.</p> <p>Because it takes a lot of practice to perfect, truly great copy is rare. And because it’s so rare, it’s an extremely powerful asset for your business – one that can set your next direct mail campaign apart from competitors.</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/write-well-direct-mail" data-a2a-title="Lessons From Direct Mail Marketing Companies: Write Well"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Fri, 10 Jul 2015 19:28:19 +0000 brianna_mckinney 321 at https://quantumdigital.com