seasonal marketing

Postcard Ideas for Realtors: 3 Excuses to Send Direct Mail in April

brianna_mckinney — Fri, 03 Apr 2015 06:00:00 +0000

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Postcard Ideas for Realtors: 3 Excuses to Send Direct Mail in April

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Post date

Apr 3, 2015

Marketing Ideas

Real Estate

April is here. Does your business have any seasonal marketing ideas? While there are fewer holidays in April than there are towards the end of the year, there are still numerous great opportunities to market your business using direct mail.

If your business needs an excuse to send direct mail postcards to its target audience this month, read on for four seasonal and effective marketing ideas to inspire your April marketing campaigns.

Use spring to your advantage

April is when spring really kicks into gear, making it a great month for marketing your business. Take advantage of the changing seasons to market spring cleaning products, home or business services or even real estate.

With the changing weather, many people are considering moving to a new home or investing in property. Use the cold winter weather and coming warmth as a way to draw people’s attention to the value a sunnier home could offer.

If you run a retail business, try offering a spring cleaning sale. There are hundreds of ways to use the change of seasons to your business’s advantage – find the one that’s best suited for your business and make it the focus of your direct mail campaign.

Make the most of Earth Day

Earth Day is April 22nd, and if you offer an eco-friendly product or service, it’s one of the best opportunities to market your business for the entire year. Draw attention to how your product or service can help people minimize their environmental impact.

If you’re a realtor, why not use Earth Day to make people aware of the green homes you have for sale? From solar electricity panels to eco-friendly heating systems and energy efficient daylighting, market properties based on their green benefits.

Earth day is obviously a great opportunity to market alternatives to the traditional home and transportation products. From eco-friendly bicycles to hybrid cars, there are numerous products that you can market to help people cut their carbon output.

Help prepare for tax season

The April 15th tax reporting deadline is looming closer every single day, making the next month a great opportunity to remind people of the importance of filing taxes on time – and the potential penalties of filing an incomplete or late return.

Although the obvious service to market during tax season is accounting, there are a wide range of businesses that can use tax season to their advantage. Remember, this time of year is when people often experience frustration with the cost of taxes.

Money-saving products and services, from affordable real estate to personal finance tools, are perfect for the first half of April. People pay close attention to their money in early April, so take the opportunity to market your cost-reducing product.

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Spring Real Estate Postcards: 3 Reasons to Send Direct Mail in March

brianna_mckinney — Thu, 12 Mar 2015 00:00:00 +0000

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Spring Real Estate Postcards: 3 Reasons to Send Direct Mail in March

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Post date

Mar 11, 2015

Marketing Ideas

Real Estate

March is a great month for realtors and real estate brokers. With winter nearing its end and the spring just about to begin, people are spending more time considering how a new home could help them better enjoy the outdoors.

From showcasing properties that are suited to the spring and summer weather to marketing to prospective homebuyers that are firmly back into their professional schedule, there are numerous real estate marketing opportunities in March.

Here are three great ideas for marketing your real estate business using direct mail postcards in March. Give one, two or all three a try to reconnect with your sphere of influence and generate fantastic results this month.

Focus on the great spring weather

March is the month in which winter nears its end. Temperatures rise across the country and the snow that has blanketed many towns and cities for the last months melts and slowly disappears.

If your region has a particularly cool winter, make the relative warmth of March – and the coming spring and summer heat – a selling point by promoting properties that offer excellent living in spring and summer.

From large balconies and patio areas that are perfect for dining outside in warmer weather to beautiful yards and gardens, make the most of the landscape and living features that people don’t often get to see in winter.

By highlighting the type of spring and summer lifestyle someone can enjoy in one of the properties you have available, you create a mental picture in the minds of your target audience members and increase their level of interest in buying a new property.

Use winter as a potential selling point

Towards the end of March, temperatures increase and the cold winter weather goes from a day-to-day worry into a distant memory. Talk about the winter weather now, while it’s fresh in people’s minds, to use it as a potential selling point.

During snowy weather, most homeowners often consider whether they would feel more comfortable in another home. Use your real estate postcards to draw people’s attention to properties you have available that are perfect for winter living.

From great insulation to features like hot tubs, saunas and other winter luxuries, the end of winter is a great opportunity to talk about the features one of your properties has available that will make next winter more pleasant.

These features might seem like minor selling points, but they can have a huge effect on your audience. Just like people shop for convertibles in summer, many people are interested in winter-ready properties when the weather is still cool.

Showcase your best properties

By March, most people have settled into the year and gotten back into their normal work routine. As such, March is a great month to highlight and showcase your best properties and appeal to people’s aspirations.

Use your real estate postcards to draw attention to the most desirable properties you have available, from spacious family homes to stylish urban condos. Your finest properties are valuable marketing assets that are sure to gain attention.

After two months back at work, most people spend the third and fourth months of the year thinking about the changes that they can make to improve their lives and feel more comfortable – moving houses is often one of them.

Give your sphere of influence a sample of the properties you have available and the chance of people expressing interest in moving increases, even if it’s not to the exact properties you’ve showcased in your direct mail marketing.

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Postcard Ideas: Why Send Business Direct Mail in February?

Anonymous — Thu, 29 Jan 2015 18:55:36 +0000

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Postcard Ideas: Why Send Business Direct Mail in February?

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Jan 29, 2015

Marketing Ideas

February might be the shortest month of the year, but that doesn’t mean it isn’t an excellent time for marketers to expand their reach, connect with customers, and put their business on track for a successful first quarter.

From romantic holidays to commemorations of our country’s past leaders, February has several great dates for marketers. In this guide, we’ll share three reasons to send your direct mail postcards for lead generation or customer acquisition in February.

Sell flowers, gifts and romantic dinners on Valentine’s Day

Every year, couples around the world spend the second week of February searching for the perfect gifts for each other. Although most people associate Valentine’s Day with flowers, it’s a great marketing opportunity for far more than just florists.

Do you own a romantic restaurant or café? Launch a direct mail postcard campaign in the first week of February advertising your Valentine’s Day offers. By encouraging recipients to book ahead, you could fill your restaurant weeks in advance.

Jewelers and sellers of luxury goods can also capitalize on the immense popularity of Valentine’s Day for couples. Send out a His and Hers brochure or postcard with a selection of products to encourage your target audience to visit your store.

Run a spa? Offer a romantic package deal for couples to make Valentine’s Day the ultimate luxurious pampering experience. Of course, it goes without saying that if you are a florist, February is the perfect time to start advertising.

Market hotels and travel deals for Presidents Day weekend

The 16th of February is Presidents Day (officially known as Washington’s Birthday) – a public holiday and a long weekend that’s a popular travel opportunity for families across the country.

If you own a hotel or resort located within driving distance of a major city, the start of February is a great time to start marketing your long weekend vacation offers to families and professionals.

Likewise, if you own a travel agency, the long Presidents Day weekend presents an excellent opportunity to market three-day getaways and other offers. People like to travel on long weekends – with great marketing, your business can capitalize on it.

Remember that most people will plan their long weekend at least a week or two in advance, so it’s best to start your Presidents Day campaign early. Start your direct mail campaign at the beginning of February so people have plenty of time to book.

Run a B2B services company? Capitalize on the desire for Q1 growth

For many small businesses, January is a month dominated by administrative issues and back-to-the-office work. February, as the second month of the year, is when the real drive for first quarter growth begins.

If you run a business to business (B2B) services firm – for example, an accounting firm or marketing agency – February is a great month to reach out to local businesses and offer to help them meet their first quarter sales and earnings goals.

From helping small businesses with direct sales to proposing accounting services to leading local companies before tax season begins, February is packed with fantastic opportunities to get ahead of the crowd and fuel business growth.

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4 Ideas for Postcards in January

Anonymous — Sat, 20 Dec 2014 18:53:00 +0000

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4 Ideas for Postcards in January

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Post date

Dec 20, 2014

Marketing Ideas

January is a month of growth and progress. For marketers, it’s also a month that’s full of opportunities. From helping people achieve their New Year’s resolutions to marketing your B2B services, there are numerous ways to stand out in January.

In this guide, we’ve shared four reasons to send direct mail postcards to promote your business in January. Whether you’re a personal trainer, a B2B firm or a local bookstore, read on to learn how you can make January a mega-successful month.

Help people achieve their New Year’s resolutions

For many people, the first month of the year is a great opportunity to improve their personal habits and transform their lives. January is when people start taking action on their New Year’s resolutions – something your business can help them with.

One of the most common New Year’s resolutions is to slim down, shape up and get healthier. From personal trainers to nutritional supplement companies, this super-common New Year’s resolution is a great marketing direct mail opportunity.

Other common New Year’s resolutions revolve around personal finances, careers, productivity and more. If your business helps people improve themselves, the first few days of January are a great window of opportunity for your direct mail efforts.

An ideal marketing opportunity for:

Health food and supplement retailers
Fitness centers and personal trainers
Financial advisors and career coaches

Capitalize on the desire for businesses to grow

It’s not just individuals that want to improve in the new year – businesses, from big brands to local companies, also want to develop and grow. If you offer a professional service that’s valuable to business, January is a great time to start your marketing.

From local businesses to Fortune 500 brands, choose your direct mail targets wisely and you could gain lucrative new clients in January. The key to effective direct mail marketing in January is to tap into the universal desire for growth in the new year.

Focus on how your service – whether it’s marketing consultancy or accounting – is a vital component of growth and professional development. The right combination of service and message can strike a chord with your audience and grow your client list.

An ideal marketing opportunity for:

Marketing and management consultants
Accountants and outsourcing agencies
Business coaches and professional mentors

Help people refresh their style and personality

For many people, a new year means a new wardrobe. Whether you operate a local boutique or an expansive department store, January is a great time to deliver your latest catalog to both existing customers and new prospects.

With a focus on personal change and growth, you can tap into people’s desire for a successful start to the year. Image matters, and many people think of updating their look as a great way to update their career, style and personality.

From the latest international arrivals to eye-catching local designs, make January a month to showcase everything new in the world of fashion and design. With a great message behind your campaign, you’ll attract a powerful wave of new business.

An ideal marketing opportunity for:

Fashion boutiques and retail stores
Department stores and mail order shops
Tailors and personal stylists/image consultants

Offer big discounts to sell leftover December stock

Not only is January a great time to promote new products – it’s also a great time to offer big discounts on products left over from the pre-Christmas retail rush. If your business has excess inventory, now’s a great time to discount and promote it.

From big discounts on consumer electronics to buy-one-get-one-free deals on your most popular leftover Christmas gifts, use January as an opportunity to clear away existing stock and make room for the new year’s hottest products.

An ideal marketing opportunity for:

Big-box retailers and supermarkets
Local retail stores and brands
Online and mail order stores

How will you market your business this January?

Some marketers think of January as a “month off” – a slow, relaxing month after the massive retail surge that occurs in late November and throughout the entire month of December.

Smart marketers, on the other hand, view it as a great opportunity to start the new year on a high note – one that, with the right marketing, can be sustained with ease into February. How will you market your business this January?

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