direct mail postcard https://quantumdigital.com/ en The Significance of Creative Elements in a Direct Mail Approach https://quantumdigital.com/blog/significance-creative-elements-direct-mail-approach <div data-history-node-id="638" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> The Significance of Creative Elements in a Direct Mail Approach </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/significance-creative-elements-direct-mail-approach" hreflang="en"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/images/gettyimages-174929937-0.jpg?itok=c02EzIdc" width="1200" height="450" alt="image of graphic designer tools" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Jun 26, 2023</div> </div> 3 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Trends</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p style="line-height:1.38"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">In today's digital age, direct mail campaigns remain a valuable marketing tool that can effectively reach and engage specific target audiences. To ensure the success of your direct mail efforts, it is crucial to focus on optimizing your designs. This blog post will explore the key elements of designs that are specifically tailored for direct mail campaigns. Additionally, we will highlight the advantages of leveraging expertly designed templates, a built-in design tool, or the ability to upload your own designs, which are available on our website.</span></span></span></span></span></span></p> <p> </p> <p style="line-height:1.38"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">The Importance of Design Optimization for Direct Mail: </span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Direct mail pieces must grab recipients' attention amidst a sea of other mail items. By optimizing your designs, you increase the likelihood of capturing your audience's interest, prompting them to take action. </span></span></span></span></span></span></p> <ul><li aria-level="1" style="list-style-type:none"> </li> </ul><p style="line-height:1.38; text-align:center"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Key considerations for design optimization include:</span></span></span></span></span></span></p> <ul><li aria-level="1" style="list-style-type:disc"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:underline"><span style="-webkit-text-decoration-skip:none"><span style="text-decoration-skip-ink:none">Eye-Catching Visuals</span></span></span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">: Incorporate compelling imagery and colors that align with your brand and evoke a desired emotional response. Use high-quality graphics to enhance the overall appeal of your direct mail piece.</span></span></span></span></span></span></li> <li aria-level="1" style="list-style-type:disc"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"> </span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:underline"><span style="-webkit-text-decoration-skip:none"><span style="text-decoration-skip-ink:none">Clear and Concise Messaging</span></span></span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">: Craft concise and impactful copy that communicates your key message effectively. Ensure that your text is easy to read and that the overall design facilitates quick comprehension.</span></span></span></span></span></span></li> <li aria-level="1" style="list-style-type:disc"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:underline"><span style="-webkit-text-decoration-skip:none"><span style="text-decoration-skip-ink:none">Call-to-Action (CTA)</span></span></span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">: Include a prominent CTA that encourages recipients to take the desired action, such as visiting your website, making a purchase, or signing up for a newsletter. Make the CTA visually appealing and ensure it stands out within the design.</span></span></span></span></span></span></li> </ul><p> </p> <p style="line-height:1.38; text-align:center"><a href="https://quantumdigital.com/users/jamie-white" style="text-decoration:none"><span style="font-size:15pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#1155cc"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:underline"><span style="-webkit-text-decoration-skip:none"><span style="text-decoration-skip-ink:none">QuantumDigital</span></span></span></span></span></span></span></span></a><span style="font-size:15pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"> and our family of products offer three </span></span></span></span></span></span></p> <p style="line-height:1.38; text-align:center"><span style="font-size:15pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">solutions to ensure your designs are beautiful and effective. </span></span></span></span></span></span></p> <p><br />  </p> <p style="line-height:1.38"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Leveraging Expertly Designed Templates:</span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"> To streamline the design process and maintain consistency, consider using expertly designed templates. Our website offers a wide selection of customizable templates that are specifically optimized for direct mail campaigns. These templates provide the following benefits:</span></span></span></span></span></span></p> <ul><li aria-level="1" style="list-style-type:disc"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Time Efficiency: With pre-designed templates, you save valuable time by starting with a professional foundation. Simply customize the template to align with your branding and campaign goals.</span></span></span></span></span></span></li> <li aria-level="1" style="list-style-type:disc"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Consistent Branding: Templates ensure that your direct mail pieces align with your brand's visual identity, maintaining a consistent and recognizable image for your target audience.</span></span></span></span></span></span></li> <li aria-level="1" style="list-style-type:disc"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Proven Effectiveness: Our templates are crafted based on industry best practices and proven design strategies. By utilizing these templates, you can leverage the expertise of designers who understand the nuances of successful direct mail campaigns.</span></span></span></span></span></span></li> </ul><p> </p> <p style="line-height:1.38"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Built-in Design Tools for Customization:</span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"> </span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Our website also offers a robust built-in design tool, empowering you to personalize your direct mail designs. With this tool, you can:</span></span></span></span></span></span></p> <p style="line-height:1.38; text-indent:36pt"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Create a design to suit your specific needs. Choose colors, fonts, layouts, and other design elements to create a unique and personalized direct mail piece. The user-friendly interface allows for quick and hassle-free creation. No prior design experience is required to create professional-looking designs.</span></span></span></span></span></span></p> <p style="line-height:1.38; text-indent:36pt"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Preview and Proof: The tool enables you to easily preview and proof your direct mail designs before finalizing them, ensuring accuracy and reducing errors.</span></span></span></span></span></span></p> <ul><li aria-level="1" style="list-style-type:none"> </li> </ul><p style="line-height:1.38"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Uploading Your Own Designs:</span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"> </span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">For those who prefer complete creative control or have existing designs, our website offers the flexibility to upload your own designs. </span></span></span></span></span></span></p> <p> </p> <p style="line-height:1.38"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">This option allows you to:</span></span></span></span></span></span></p> <ul><li aria-level="1" style="list-style-type:disc"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Maintain Brand Consistency: If you already have a well-established visual identity, uploading your own designs ensures that your direct mail pieces align perfectly with your existing branding guidelines.</span></span></span></span></span></span></li> <li aria-level="1" style="list-style-type:disc"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"> Tailor Designs to Your Audience: By utilizing your own designs, you have the freedom to experiment and customize the visuals and messaging to better resonate with your specific target audience.</span></span></span></span></span></span></li> <li aria-level="1" style="list-style-type:disc"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Incorporate Unique Creativity: Uploading your own designs encourages out-of-the-box thinking and enables you to showcase your creativity and brand personality effectively.</span></span></span></span></span></span></li> </ul><p><br />  </p> <p style="line-height:1.38"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Design optimization is paramount to the success of direct mail campaigns. By incorporating eye-catching visuals, clear messaging, and compelling CTAs, you can increase engagement and drive desired actions from your recipients. Leveraging expertly designed templates, a built-in design tool, or the ability to upload your own designs, provides you with the necessary tools to create effective and impactful direct mail campaigns. Start harnessing the power of optimized designs to maximize your direct mail campaign success today.</span></span></span></span></span></span></p> <p> </p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/significance-creative-elements-direct-mail-approach" data-a2a-title="The Significance of Creative Elements in a Direct Mail Approach"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Mon, 26 Jun 2023 16:21:03 +0000 jamie_white 638 at https://quantumdigital.com The Definitive Guide to Nextdoor for Real Estate Agents https://quantumdigital.com/definitive-guide-to-nextdoor-for-real-estate-agents <div data-history-node-id="515" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> The Definitive Guide to Nextdoor for Real Estate Agents </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/definitive-guide-to-nextdoor-for-real-estate-agents" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/real%20estate%20direct%20mail_12.jpg?itok=KfvrUH_v" width="1200" height="450" alt="nextdoor real estate how agents can break into a neighborhood" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Aug 15, 2018</div> </div> 7 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>To stay relevant and meaningfully engage with prospective clients, it’s important for agents to embrace where their audience is. With both <a href="https://www.youtube.com/yt/about/press/">Youtube</a> and <a href="https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/">Instagram</a> achieving 1 billion active users per month according to most recent numbers, it’s clear that, arguably spurred by the popularity of Facebook, other social media platforms that were once new players are now standard fare for consumers that want to stay connected. To reach these consumers and ultimately, potential clients, agents should stay abreast of current social platforms to meet audiences in the places they’re spending their time.</p> <p><a href="https://nextdoor.com/">Nextdoor</a> is one such platform continuing to gain adoption. And with 200,000 active neighborhoods on the social networking site, it’s of innate interest to agents -- that’s a lot of potential home buyers and sellers! However, for years, there was no real way for real estate professionals to advertise on the social networking site -- agents and brokers could only join as a personal member of the community they lived in, and they were forbidden from posting real estate listings to the main neighborhood news feed from their personal accounts.</p> <p>But, in 2017, Nextdoor <a href="https://blog.nextdoor.com/2017/08/08/announcing-nextdoor-for-real-estate/">launched a new real estate section</a>. The dedicated section allows users to discover local listings and talk directly with agents. While still only available in select markets, Nextdoor for Real Estate opens up a word of possibilities for agents to interact with homeowners, share market knowledge and promote listings in new locations where they don’t necessarily have a residential address.</p> <p>With Nextdoor for Real Estate, agents have the ability to own a business account for their real estate profession as well as a personal account associated with their residential address. Here, we’ll explore the pros and cons of business and personal accounts for agents, and how agents can utilize all of Nextdoor’s features to their ultimate advantage when connecting with prospective clients.</p> <p> </p> <h3><strong>Nextdoor for Agents: Business Profile</strong></h3> <p>Similar to a business Facebook page, agents can create an official Local Page on Nextdoor to display their information, collect recommendations, and respond to comments and questions. While creating this page is necessary to advertise on Nextdoor, agents also have the option to only create the free business page, though the page won’t have reach outside of their own neighborhood.</p> <p>Advertising options allow agents to cast a far wider net, reaching users in neighborhoods throughout the country. The two advertising options available for agents with a Local Page are Branded Listings & Neighborhood Sponsorships.  </p> <p> </p> <h4>Branded Listings</h4> <p>Branded Listings are for seller agents who want to increase credibility by adding personal branding alongside their listings. Nextdoor receives and displays listings from brokerages, MLS relationships, and other third party companies, which are shown in the real estate section section of a user’s page. The listing agent’s name and contact information will appear on the listing whether it’s branded or not, but with Branded Listings, the agent’s name, picture, bio preview, recommendations, and a button for a member to ask a question are included, increasing reach and visibility while giving homeowners that are actively looking at homes an easy way to connect and build relationships with agents.</p> <p><em>Pros of Branded Listings:</em></p> <ul><li>Increases brand reach to multiple neighborhoods.</li> <li>Serves as a means for agents to share expert knowledge and build trust.</li> <li>Prospects can contact an agent directly from the listing to get market insight.</li> </ul><p><em>Cons of Branded Listings:</em></p> <ul><li>Only available to agents connected through a brokerage, MLS or third party company.</li> <li>Agents cannot upload their own listings.</li> <li>Only available in select markets.</li> </ul><p> </p> <h4>Neighborhood Sponsorships</h4> <p>Neighborhood Sponsorships allow agents to place advertisements in specific neighborhoods, targeting their ideal prospective home buyers or sellers, as long as Nextdoor for Real Estate is in that market. Ad placements for Neighborhood Sponsors appear twice a month in the Real Estate section in users’ Digest emails (which displays all of the day’s updates in that neighborhood,) the Real Estate section itself, and in the general Nextdoor newsfeed. Most significantly, Neighborhood Sponsors are given the ability to post relevant information in the neighborhood newsfeed -- newsfeeds that are private to that neighborhood only. Users can then respond to the post with comments or questions, making the agent a go-to expert in that neighborhood.</p> <p><em>Pros of Neighborhood Sponsorships:</em></p> <ul><li>Increases brand reach, builds a trustworthy reputation, and fosters positive relationships in targeted neighborhoods.</li> <li>Places agent advertisements in various locations throughout the site.</li> <li>Allows agents to engage with homeowners in a more personal way, by posting relevant information directly to neighborhood newsfeeds in the ZIPs they sponsor.</li> </ul><p><em>Cons of Neighborhood Sponsorships:</em></p> <ul><li>Can only post to neighborhood feeds a limited number of times per month.</li> <li>Not exclusive. Other agents can become Neighborhood Sponsors in the same ZIP. When a neighborhood has multiple Sponsors, ads are displayed on a rotating basis.</li> <li>Only available in select markets.</li> </ul><p> </p> <h3><strong>Nextdoor for Agents: Personal Profile</strong></h3> <p>Just like in the old days, agents still have the ability to create a personal profile that is linked to their residential address. The main con is that agents can only create personal accounts in the area associated with their own address, and they are not allowed to post real estate listings to the main newsfeed from their personal accounts. Listing agents can add an open house event to the neighborhood calendar, but not to the newsfeed.</p> <p>… And that’s it. An agent using a personal Nextdoor account, is simply a neighbor. But that doesn’t mean they can’t still use that profile to their benefit -- in many ways, a personal Nextdoor account may be the key to forging lasting relationships that reap rewards over time.</p> <p>While they can’t post listings, agents can be the go-to neighborhood expert when it comes to the market, school districts, and community events. Instead of trying to promote services, it’s all about being a genuinely good community member. Agents should start conversations with their neighbors about topics that are relevant to the whole community, such as a block party, a new pool or hiking trail, or an event going on at the community center. P.S. -- Speaking of that block party, agents should take the lead and host one themselves!</p> <p>And, if the agent’s neighborhood isn’t yet on Nextdoor? They have the opportunity to get things started! Creating a neighborhood on Nextdoor is easy, and as the Founding Member, agents can invite others in to expand the neighborhood’s member base. This is a marketing opportunity in and of itself -- to grow the neighborhood, agents can:</p> <p>Utilize Facebook business pages to invite neighbors to the new Nextdoor community. Only people with verified addresses can join, so agents won’t have any illegitimate Facebook followers as part of the neighborhood.</p> <p>Print flyers and hand them out to neighbors (yep, door to door!) inviting them to join. Agents should be sure to speak to the benefit that this will have for the whole community -- that they’ll be joining a network of individuals who can help each other out -- lost dog, anyone? -- in a private forum. Agents should remember to put their website and contact information on the flyer!</p> <p>Send real estate postcards to homeowners in their zip code to introduce themselves. As they connect with neighbors, agents can increase the frequency of communication. We recommend a semi-annual real estate direct mail campaign to stay in front of potential buyers and sellers in the neighborhood, offering relevant information and a few ways to get in touch. <a href="https://quantumdigital.com/automail">QuantumDigital’s AutoMail Plus</a> allows agents to schedule postcards for an entire year in a matter of minutes. Just select the design, the frequency, and the neighborhood, and AutoMail will send postcards with a link to a free online marketing report that provides recipients with information specific to the neighborhood. Neighbors get useful information -- and with online lead tracking, agents get real-time updates on who’s interested, so they can follow up appropriately.</p> <p>So, should agents create Nextdoor business profiles to advertise and reach larger numbers of prospects, or take advantage of personal profiles to build lasting relationships with a select group? We say… why not both? Agents have nothing to lose and a lot to gain by taking full advantage of all of Nextdoor’s capabilities, and focusing on only one of the offered profiles means agents are likely to miss out on all of the opportunities available. By utilizing these opportunities to connect, agents will be sharing relevant, useful information with prospective clients while cultivating meaningful, lasting relationships -- leading to results as well as positive word-of-mouth referrals that will continue to build growing client bases.</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/definitive-guide-to-nextdoor-for-real-estate-agents" data-a2a-title="The Definitive Guide to Nextdoor for Real Estate Agents"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Wed, 15 Aug 2018 16:17:53 +0000 brianna_mckinney 515 at https://quantumdigital.com Using Direct Mail Postcard Printing to Promote Your Daycare https://quantumdigital.com/content/how-use-direct-mail-postcards-promote-day-care-facility <div data-history-node-id="262" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Using Direct Mail Postcard Printing to Promote Your Daycare </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/content/how-use-direct-mail-postcards-promote-day-care-facility" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/Using%20Direct%20Mail%20Postcard%20Printing%20to%20Promote%20Your%20Daycare.jpg?itok=36bz3imG" width="1200" height="450" alt="toddler at a daycare that uses direct mail marketing techniques" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Nov 15, 2014</div> </div> 2 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Day care facilities face a rather unique set of circumstances when it comes to marketing themselves to prospective clients. Like any business, they need to present themselves in a positive light, in a way which appeals to the needs of customers. However there are also extra challenges which have to be overcome if the center is to succeed.</p> <p>Because day care centers are childcare facilities, parents need to truly believe that the center and the staff can be trusted with their precious children. The ability to build a personal relationship with the staff members at the center is a vital part of this trust, and so personalizing the marketing approach can be particularly effective. Using direct mail, each <a href="https://www.quantumpostcards.com/direct-mail-postcards.html">postcard</a> promoting the day care center can be individualized to a particular family. Not only can the card include their name and address, it can even include a personalized map showing the route from their home to the center in question. This is a useful way to break down the barriers that parents may hold, because it shows the center to be thoughtful, adaptable, and helpful.</p> <p>Because day care centers exist in specific neighborhood locations, they need the ability to target their marketing to prospective clients who live nearby. Using a combination of direct mail and custom homeowner lists to achieve this kind of demographic targeting will help the center to reduce the costs of their <a href="https://www.quantumpostcards.com/direct-mail-postcards.html">postcard marketing campaign</a> because the cards will only be sent to suitable, pre-identified prospects, rather than as a blanket mailer out to anybody and everybody. The personalization on the cards will impress parents who are concerned that their children are entrusted to the best of facilities, and the individualized maps demonstrate at a glance how easily accessible the center is.</p> <p>For day care centers, direct mail marketing is a viable and effective strategy for promoting their business, boosting their reputation, and gaining new clients. It is an approach which should be seriously considered when such organizations are looking to increase their client numbers and grow their  residual revenue.</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/content/how-use-direct-mail-postcards-promote-day-care-facility" data-a2a-title="Using Direct Mail Postcard Printing to Promote Your Daycare"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Sat, 15 Nov 2014 18:44:17 +0000 Anonymous 262 at https://quantumdigital.com