TriggerMarketing® https://quantumdigital.com/ en Why Every Real Estate Agent Should Use Facebook Live https://quantumdigital.com/facebook-live-real-estate-marketing-postcards <div data-history-node-id="523" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Why Every Real Estate Agent Should Use Facebook Live </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/facebook-live-real-estate-marketing-postcards" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/%20real%20estate%20marketing%20postcards_0.jpg?itok=1im93LRv" width="1200" height="450" alt="real estate agent using facebook live streaming" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Sep 15, 2018</div> </div> 3 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>When you think of using video marketing to boost your real estate brand, what emotion comes to mind? Is it intimidation, or even caution? Do you wonder if video marketing is really worth the time investment, or if there are tangible results?</p> <p>Video marketing is absolutely worth the investment -- and it produces tangible, real-world results. Don’t believe us?  </p> <ul><li>Video marketers get <a href="https://optinmonster.com/video-marketing-statistics-what-you-must-know/">66% more qualified leads</a> a year.</li> <li>Video marketers experience a <a href="https://optinmonster.com/video-marketing-statistics-what-you-must-know/">54% increase in brand awareness</a>.</li> <li><a href="https://www.hubspot.com/marketing-statistics">53% of smartphone users feel more favorable</a> towards companies whose mobile sites or apps provide instructional video content.</li> </ul><p>An easy way for real estate agents to use video in their marketing campaigns is through Facebook Live, which is a great tool for agents that want to maximize engagement with prospects. Evidence even points to the fact that Facebook prioritizes live videos over uploaded ones. <a href="https://www.agorapulse.com/social-media-lab/engagement-facebook-live">In one test,</a> Facebook Live videos garnered 241% more reactions and 1,390% more comments than a standard uploaded video.</p> <p>Think of Facebook Live as just another way to connect with prospects one-on-one… because that’s what it is. While you may not be able to see the person on the other end of the screen, you’re having a conversation with them. The thought of filming yourself live may make you nervous, but once you get the hang of it, it’s a great way to reach your target audience with engaging, memorable content. Want a tip? Practice what you’ll say in your video before going live to make sure you feel confident.</p> <p> </p> <p><strong>A Few Examples of How Agents Can Use Facebook Live</strong></p> <ul><li>Promote open houses. You can get your Facebook audience excited about the open house by going live and telling them what will be available on that day. “Come see this beautiful, 3-bedroom home from 11am - 4pm tomorrow. We’ll have drinks, sandwiches and a raffle!”</li> <li>Film the inside of homes for sale. Show your audience the kitchen, bedrooms, bathrooms, and the pool outside. Talk up the features of the home and invite your audience to ask questions.</li> <li>Position yourself as the go-to neighborhood expert. Film yourself once or twice weekly talking about trends in your market, the current prices of homes, and other insider knowledge.</li> </ul><p>Remember, the most important part of Facebook Live is to have fun. Film whatever you like as it relates to your real estate business -- just make sure it’s approachable, appropriate and valuable to your audience.</p> <p>While connecting with prospects through Facebook Live, it’s important to consider how to stay top-of-mind when you can’t be live, too. The average person spends <a href="https://www.adweek.com/digital/mediakix-time-spent-social-media-infographic/">35 minutes a day on Facebook</a> -- so, there’s a big chance that when your followers are online, you aren’t. QuantumDigital has the solution with <a href="https://triggermarketing.com/#facebook-ads">TriggerMarketing Social</a>, which allows you to send Facebook campaigns with the click of a button, to an audience that’s geographically located near your listings. And for even more steady lead generation, QuantumDigital offers <a href="https://quantumdigital.com/tags/triggermarketing">TriggerMarketing</a>, allowing you to send automated real estate marketing postcards to your target audience to make effective communication simple. With a combination of both real estate marketing postcards and Facebook marketing, you’ll be able to stay in front of your prospects consistently, building brand awareness and generating more leads over time.</p> <p>We hope this post has helped you get excited about leveraging Facebook Live as an avenue to boost your personal brand. Taking full advantage of video marketing will separate you from the crowd of agents and take your real estate business to the next level.</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/facebook-live-real-estate-marketing-postcards" data-a2a-title="Why Every Real Estate Agent Should Use Facebook Live"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Sun, 16 Sep 2018 03:13:44 +0000 brianna_mckinney 523 at https://quantumdigital.com How to Deepen Connections with Clients https://quantumdigital.com/deepen-connections-clients-real-estate <div data-history-node-id="512" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> How to Deepen Connections with Clients </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/deepen-connections-clients-real-estate" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/real%20estate%20direct%20mail_10.jpg?itok=OEe12sEm" width="1200" height="450" alt="real estate agent creating a deeper connection with clients" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Jul 12, 2018</div> </div> 4 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Real estate agents are constantly marketing themselves and their services using a variety of tools, from websites and social media to real estate direct mail and yard signs. One important aspect of marketing yourself as an agent, one that you may not have even considered, is your interpersonal communications with clients -- the way in which you interact with them using verbal and nonverbal cues, whether that’s in-person or on the phone or through email. These interactions can make or break your client relationships and ultimately the probability of a successful listing or home purchase. Overall, good person-to-person relationships with your clients are always a positive thing -- people are more likely to <a href="https://www.shopify.com/blog/8920983-6-psychological-triggers-that-win-sales-and-influence-customers">say yes to a request</a> if they feel a sense of connection with the person making it.</p> <p>Whether it’s an already-secured client or a prospect, it’s crucial to make sure those interactions happen in a way that promotes a positive relationship and genuine connection -- particularly because <a href="https://www.socialmediatoday.com/news/survey-finds-consumers-crave-authenticity-and-user-generated-content-deli/511360/">90% of millennials</a>, (the <a href="https://www.nar.realtor/sites/default/files/documents/2018-home-buyers-and-sellers-generational-trends-03-14-2018.pdf">largest percentage</a> of 2018 homebuyers average 31 years of age), say authenticity is important to them when choosing which brand to support. Hint: <a href="https://quantumdigital.com/brand-promise-real-estate-marketing">you are a brand</a>, too.</p> <p>Perception matters. How do you promote those authentic connections?</p> <p> </p> <p><strong>Listen.</strong></p> <p>Ask questions. Particularly when consulting with a new client (but important throughout the home journey), it’s important to listen more than speak. Make eye contact. Learn more about your client outside of their status as a home seller or buyer. How long has he or she been living in the neighborhood? When did they move here? Do they have other family members or children in the home? What are their hobbies and interests? What’s their favorite restaurant in the area? By finding something you and your clients can relate to on a personal level, genuine connections will naturally begin to form.</p> <p> </p> <p><strong>Open up a little.</strong></p> <p>But those questions can’t exist on a one-way street. To facilitate genuine connections, you need to open up, too. Even if it’s something simple, like your child’s upcoming birthday or a trip that’s around the corner, self-disclosure <a href="https://hbr.org/2012/06/instantaneous-intimacy-skillfu">is generally thought to be a solid trust-builder</a> and way to positively increase a person’s perception of you.</p> <p> </p> <p><strong>Add value.</strong></p> <p>While you’re getting to know a client better, don’t forget to dive deeper into why your client is making a move. Then, based on their feedback, you can indicate how specifically your skills will help them navigate the process successfully. Your expertise will be more appreciated when its tailored to your client’s specific concerns and demonstrates your willingness to help them achieve home happiness.</p> <p> </p> <p><strong>Be present.</strong></p> <p>Clients should, quite literally, feel like the only person in the room when interacting with you. <a href="http://journals.sagepub.com/doi/pdf/10.1177/0265407512453827">One study</a> found that the mere presence of a cell phone “inhibited the development of interpersonal closeness and trust” in the forming of human relationships. Turn your phone on silent and turn off laptop notifications when clients are present. Your absolute attention to them will make you more likeable and help move along positive connectivity.</p> <p> </p> <p><strong>Respond punctually.</strong></p> <p>Whether it’s a prospect or a pre-existing client, you should be prompt in any and all communications. Punctuality is about keeping a promise -- if a prospect calls you requesting more info, they are expecting a call back. A return call within 24 hours conveys that their call is important to you and that you want to help. Waiting days to call a prospect back may result in their moving on to the next agent. The same goes for emails and text messages -- as an agent, it’s your responsibility to be accessible to your clients. While it’s important to set boundaries with your time, punctuality shows that you value the time of others, too.</p> <p> </p> <p><strong>Maintain relationships.</strong></p> <p>Particularly when it comes to prospects -- those that, perhaps, you met at an open house for another client -- combining these interpersonal interactions with appropriate follow-up will help move relationships along over time. QuantumDigital’s <a href="https://triggermarketing.com/#postcards">TriggerMarketing</a> and <a href="https://triggermarketing.com/#facebook-ads">TriggerMarketing Social</a><a href="https://triggermarketing.com/#facebook-ads"> </a>automatically send timely real estate direct mail postcards and Facebook ads each time you list or sell a property to those in the surrounding area who are most likely to convert to leads. You’ll get instant email notifications letting you know about new leads, where you can then follow up (promptly, of course!)</p> <p>By making an intentional effort to facilitate positive interpersonal relationships with clients, your connection will build and become something that’s mutually beneficial for both parties. When your clients trust you, they’ll provide more information about their lives and their dreams, which means you can better serve their interests as their agent -- leading to successful results for you. It’s a win-win.</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/deepen-connections-clients-real-estate" data-a2a-title="How to Deepen Connections with Clients"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Thu, 12 Jul 2018 22:12:58 +0000 brianna_mckinney 512 at https://quantumdigital.com Why Agents Should Combine Offline and Online Marketing https://quantumdigital.com/offline-online-real-estate-direct-mail-marketing <div data-history-node-id="500" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Why Agents Should Combine Offline and Online Marketing </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/offline-online-real-estate-direct-mail-marketing" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/real%20estate%20direct%20mail%20postcards_0.png?itok=VGgM8qg0" width="1200" height="450" alt="offline and online marketing for real estate agents" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Jul 5, 2018</div> </div> 1 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Digital marketing is obviously an essential component for any modern real estate agent -- but multi-channel marketing with a presence <a href="https://quantumdigital.com/combining-online-offline-marketing">both online and offline</a> ensures that prospects are reached wherever they engage, equaling more leads and overall brand awareness.</p> <p>Interested in getting new leads sent straight to your inbox with fully-automated, cross-channel promotions? Check out <a href="https://triggermarketing.com/">TriggerMarketing and TriggerMarketing Social</a> today!</p> <p class="flex-video widescreen" style="text-align:center;"><iframe allowfullscreen="" frameborder="0" height="341" scrolling="no" src="https://www.youtube.com/embed/dkuAsDyqCvQ" width="600"></iframe></p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/offline-online-real-estate-direct-mail-marketing" data-a2a-title="Why Agents Should Combine Offline and Online Marketing"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Thu, 05 Jul 2018 17:15:32 +0000 brianna_mckinney 500 at https://quantumdigital.com The Art of the Open House https://quantumdigital.com/art-open-house-real-estate-postcards <div data-history-node-id="509" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> The Art of the Open House </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/art-open-house-real-estate-postcards" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/real%20estate%20postcards_1.jpg?itok=MeZve6pj" width="1200" height="450" alt="real estate agent greeting visitors during an open house" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Jun 14, 2018</div> </div> 3 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>The open house is a long-standing real estate tradition. While <a href="https://realestate.usnews.com/real-estate/articles/is-an-open-house-still-a-must-do-step-when-selling-your-home">agents are divided</a> on its usefulness in closing a home in and of itself, there’s no doubt that <a href="https://www.inman.com/next/2-big-reasons-to-market-your-real-estate-listings-using-open-houses/">more visibility for a home is always of benefit</a>. The more awareness that a home is on the market, the higher its likelihood to sell. Open houses are also a great way to create buyer and seller leads. Even if attendees aren’t ready to work with you just yet, getting some face time and seeing how you market a property means they’ll be more likely to remember you in the future.</p> <p>In order to have the most success with an open house, early promotion is crucial. People won’t show up if they don’t know about the event, and online marketing is a great way to get the word out -- especially because today’s buyer tends to do their homework before committing. <a href="https://www.bazaarvoice.com/resources/the-robo-economy-infographic/">45%</a> of brick-and-mortar buyers read reviews before making a purchase. The more info you’re able to provide attendees before they show up, the more informed and comfortable they’ll feel to ask additional questions.</p> <p>For the most impact, combine online strategies with offline marketing to create multiple opportunities to connect with potential buyers and sellers. It’s a good idea to create a standard open house “marketing checklist” that you can refer back to every time you’re hosting an event. Here’s a list to jump start your planning.</p> <ul><li>Advertise your open house a week before the event on your <strong>agent website, a real estate site like Zillow and your local MLS.</strong> Provide high quality photos of the home and add any special features or market information that would be useful to guests.</li> <li><strong>Facebook advertising</strong> is a great way to reach those who might be interested in your open house. Leading up to the event, advertise to those in your neighborhood that are geographically located near the property. QuantumDigital’s <a href="https://triggermarketing.com/">TriggerMarketing Social </a>does all of the work for you, generating geo-targeted Facebook campaigns specifically created for your open house events.</li> <li>Real estate <strong>postcards</strong> serve well in alerting neighbors of properties available for viewing that are located nearby. QuantumDigital’s <a href="https://triggermarketing.com/">TriggerMarketing</a> can prepare automatic Open House postcards in seconds, complete with online integration. Through a unique URL featured on the card, prospects are driven to a personalized property page with a free market snapshot. You’ll build trust with research-savvy prospects by providing useful information up front.</li> <li>Don’t ignore tried-and-true promotions, like <strong>signs.</strong> “For sale” as well as “Open House” signs posted a few hours before the event will draw the attention of neighbors.</li> <li>Don’t assume you’re finished when your guests walk through the door -- your marketing is just getting started! Give attendees a<strong> flyer or brochure</strong> when they come in with more details on the home and your contact information.</li> <li>If you were able to secure information from a lead, you should initiate<strong> personal follow up</strong> after the event. Send an email, give them a call, or mail another round of real estate postcards… whatever fits your agent style, as long as you’re keeping up steady contact.</li> </ul><p>We hope this guide was useful as you’re considering how to market your next open house. It’s important to remember that marketing works best when it’s strategic, and thinking through how you’ll promote an open house before, during and after the event itself will ensure that it’s as successful as can be in attracting new prospects.</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/art-open-house-real-estate-postcards" data-a2a-title="The Art of the Open House"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Thu, 14 Jun 2018 21:58:20 +0000 brianna_mckinney 509 at https://quantumdigital.com How Automation Keeps You at the Forefront of Real Estate Marketing https://quantumdigital.com/automation-real-estate-marketing <div data-history-node-id="501" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> How Automation Keeps You at the Forefront of Real Estate Marketing </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/automation-real-estate-marketing" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/real%20estate%20direct%20mail_7.jpg?itok=J2JxzbjF" width="1200" height="450" alt="Direct Mail Marketing & Digital Automation for Real Estate Marketing" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Apr 13, 2018</div> </div> 4 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>As <a href="https://quantumdigital.com/blog/artificial-intelligence-real-estate-marketing">automation and the use of artificial intelligence</a> in real estate becomes more widespread, <a href="https://quantumdigital.com/marketer">marketing-savvy agents</a> may be considering what the real benefits of its usage are. Are automated systems really worth investing in, or should you stick with your current marketing strategy? How can automation ensure that you are continuously building your brand while fostering an ongoing relationship with clients?</p> <p>The truth is that trend-savvy agents who want to stay up-to-date with the latest best practices for real estate marketing will greatly benefit from automation that seamlessly combines offline and online efforts, making their outreach and branding strategy even smarter. Here’s why.</p> <p><strong>A consistent presence.</strong> If you pride yourself in being a neighborhood expert, marketing automation will allow you to stay in front of prospects to continually share your community knowledge. Using an automated system, the time and effort required to manage your marketing communications will be reduced, while simultaneously ensuring regular contact. Further, systems with a multi-channel focus are immensely helpful for real estate agents who are attempting to manage an integrated marketing campaign. Prospects expect you to regularly engage with them both offline and online, and by doing so in multiple places -- from direct mail to Facebook -- your clients will feel connected to you and you’ll stand out amongst competitors in the market. Automation helps to accomplish this purpose while offloading some of the work required to build out a targeted marketing campaign.</p> <p><strong>More time.</strong> The key purpose behind any automated system is to make processes easier. Whether it’s a social media campaign, email marketing system or an automated real estate direct mail campaign -- automation removes some of the work involved in marketing, simplifying business processes that can be easily streamlined. Good automation systems will also incorporate some level of customer relationship management that will help you keep track of both prospective and current clients, helping you save time for other tasks.</p> <p><strong>A highly relevant message. </strong>Marketing today is all about meeting people with a product or service they’ll desire at the exact moment it’s most relevant. Automated systems ensure that you are sending out your message to the right people at exactly the right time - something that’s much harder to accomplish at scale by any other means. For example, solutions like QuantumDigital’s <a href="https://triggermarketing.com/#facebook-ads">TriggerMarketing Social</a> use advanced geo-targeting to identify prospects near your properties for Just Sold, Just Listed and Open House Facebook campaigns. TriggerMarketing Social automatically creates Facebook ads that can be deployed with the tap of a button, driving prospects to a property page where they can learn more. As prospects visit the page or fill out a contact form, you’ll get lead information delivered straight to your inbox in real time. This capability allows you to consistently be in front of prospects, warming up new acquaintances before following up with other outreach.</p> <p><strong>A better overall client experience. </strong>Valuable content enhances your services. Providing clients and prospects with content that’s useful to them on a consistent basis will increase trust and build your brand as a reputable and helpful agent. For example, giving clients free access to a neighborhood market snapshot will aid them in the decision to sell, and increase your brand recognition when they’re looking for an agent to walk them through the process. An automated system allows you to distribute useful content and then track responses. Platforms like QuantumDigital’s <a href="https://triggermarketing.com/#postcards">TriggerMarketing</a> send automated real estate direct mail postcards to your ideal audience, driving prospects online to view a personalized property page where they can learn more about a home or view a free market snapshot, aiding in both customer relationship management and brand building. By simplifying the process of creating content, using an automated system helps you deliver an optimal client experience.</p> <p>As a marketing-focused agent, your natural drive for employing the latest and greatest in your branding to optimize the process of securing prospects means that real estate marketing automation is a valuable, practical capability for you. With real-time lead information, up-to-date integration of both online and offline marketing, and built-in consistency, automation makes lead generation easy and keeps clients engaged while bolstering your agent profile and efficiency. It’s the best way to save time while ensuring that relationships with both prospective and current clients are flourishing.</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/automation-real-estate-marketing" data-a2a-title="How Automation Keeps You at the Forefront of Real Estate Marketing"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Fri, 13 Apr 2018 17:42:06 +0000 brianna_mckinney 501 at https://quantumdigital.com 3 Steps to Better Lead Generation in 2017 https://quantumdigital.com/blog/3-steps-better-lead-generation-2017 <div data-history-node-id="443" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> 3 Steps to Better Lead Generation in 2017 </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/3-steps-better-lead-generation-2017" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/2007-year-of-marketing.jpg?itok=5QvLjR6V" width="1200" height="450" alt="better lead generation icon 2017" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Dec 29, 2016</div> </div> 3 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>As we celebrate the new year, we all think back on areas where we could have performed better or would like to improve for the future. For some of us, it’s our exercise or diet regimen, but for many it could be related to our business success as well. Just as cutting calories helps to achieve goals, cutting excess expenses and implementing leaner processes can often improve the success of a business.</p> <p>Process improvements can be intimidating as they force us to shape up and change our behavior and routines, but ‘tis the season to think about these things - in life and business! For real estate agents, lead generation is a crucial, year-round objective to maintain a pipeline, but  it doesn’t have to feel like a constant burden. If marketing to create leads is a major time investment for you, this may be an opportunity for a process improvement in your workflow as a real estate agent.<br />  </p> <h2>1. Farming</h2> <p>Seasoned real estate agents know competition is fierce, and tried-and-true methods of quickly attracting key prospects for in-person or phone conversations should be the ultimate objective.</p> <p><span style="font-size:14px;"><em><strong>Farming target neighborhoods through direct mail is a real estate marketing standard. </strong></em></span><a href="http://ctt.ec/In13k" target="_blank"><img alt="farming target neighborhoods tweet" class="media-image attr__typeof__foaf:Image img__fid__749 img__view_mode__default attr__format__default attr__field_file_image_alt_text[und][0][value]__ attr__field_file_image_title_text[und][0][value]__" src="https://quantumdigital.com/sites/default/files/tweet-graphic-trans_0.png" style="height: 25px; width: 31px;" typeof="foaf:Image" /></a></p> <p>The first step to developing a lead-generating direct mail campaign is to nail down your audience. The article <a href="https://quantumdigital.com/blog/tips-choosing-your-farming-area" target="_blank">Tips for Choosing Your Farming Area</a> can help you get started.<br /><br /> Once you know who you want to communicate with, your prospects must see your brand message frequently to be effective. Inc.’s article <a href="http://www.inc.com/josh-linkner/a-simple-tweak-to-improve-results-in-communications-marketing-and-leadership.html" target="_blank">How to Use the Golden Formula of Advertising</a> emphasises the importance of frequency with this advice, “If you want people to absorb your message, they'll need to hear it more than once. Reinforce key themes with consistency and your message will fully sink in over time.”  Setting up monthly mailings at the start of the year will let you rest easy in the busy months knowing your real estate brand will be top of mind when prospects are ready to act.<br /><br /><span style="font-size:14px;"><em><strong>Automated direct mail services through QuantumDigital allow you to regularly send unique and relevant information to your farming areas. </strong></em></span><a href="http://ctt.ec/S7ZsE" target="_blank"><img alt="automated direct mail tweet" class="media-image attr__typeof__foaf:Image img__fid__749 img__view_mode__default attr__format__default attr__field_file_image_alt_text[und][0][value]__ attr__field_file_image_title_text[und][0][value]__" src="https://quantumdigital.com/sites/default/files/tweet-graphic-trans_0.png" style="height: 25px; width: 31px;" typeof="foaf:Image" /></a><br /><br /> Top agents know <a href="https://quantumdigital.com/automail" target="_blank">AutoMail</a> is a simple and fast way to set up a year’s worth of postcard farming to stay top of mind and generate more leads. Additionally, agents using AutoMail can integrate direct mail with unique home value reports upgrading to <a href="https://quantumdigital.com/automail" target="_blank">AutoMail Plus</a>. The online market report provides the postcard recipient with recent neighborhood sales data and a home value estimate. Whenever a prospect views the page or fills out the contact form, you’ll instantly receive an email letting you know you have a new lead sourced through your mailing campaign.</p> <p><em><strong><span style="font-size:14px;">Setting up a year of direct mail with AutoMail will streamline lead generation in the hot neighborhoods you’re wanting to work in most.</span> </strong></em><a href="http://ctt.ec/B56fY" target="_blank"><img alt="automail direct mail tweet" class="media-image attr__typeof__foaf:Image img__fid__749 img__view_mode__default attr__format__default attr__field_file_image_alt_text[und][0][value]__ attr__field_file_image_title_text[und][0][value]__" src="https://quantumdigital.com/sites/default/files/tweet-graphic-trans_0.png" style="height: 25px; width: 31px;" typeof="foaf:Image" /></a></p> <h2><br /> 2. Just Listed / Just Sold Campaigns</h2> <p>Informing prospects about new and sold listings not only speeds up your selling process, but it can also give future clients an opportunity to see your marketing at work. Maximizing this opportunity through direct mail is a common practice, but one that requires manual effort without the right automation tools. <a href="https://triggermarketing.com" target="_blank">TriggerMarketing®</a> taps into your MLS activity to automate the process of designing postcards and getting them out to your audience. Take advantage of new listings and sales by sharing these noteworthy announcements to generate leads with the business you’re already working on!</p> <p> </p> <h2>3. Facebook Advertising</h2> <p>Setting up an advertising campaign on Facebook can be cumbersome, especially when there are so many strategies to get out in front of your followers and continue to build your follower base. In addition to reaching your audience through Just Listed and Just Sold direct mail campaigns, you can extend that reach online by automating your <a href="https://quantumdigital.com/blog/using-facebook-attract-new-leads" target="_blank">Facebook Advertising</a> with <a href="https://triggermarketing.com" target="_blank">TriggerMarketing Social</a>.</p> <p><span style="font-size:14px;"><em><strong>Direct mail reaches the residents in your farming area offline, and Facebook ads grab their attention in a social environment. </strong></em></span><a href="http://ctt.ec/bAp1r" target="_blank"><img alt="direct mail combined with social tweet" class="media-image attr__typeof__foaf:Image img__fid__749 img__view_mode__default attr__format__default attr__field_file_image_alt_text[und][0][value]__ attr__field_file_image_title_text[und][0][value]__" src="https://quantumdigital.com/sites/default/files/tweet-graphic-trans_0.png" style="height: 25px; width: 31px;" typeof="foaf:Image" /></a></p> <p>By combining direct mail and social media marketing, you can be sure you’re getting your brand and messages out to your target audience both in their mailboxes and on their mobile devices.  </p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/3-steps-better-lead-generation-2017" data-a2a-title="3 Steps to Better Lead Generation in 2017"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Thu, 29 Dec 2016 20:29:56 +0000 brianna_mckinney 443 at https://quantumdigital.com I’m a Successful Realtor. Now What? https://quantumdigital.com/blog/i%E2%80%99m-successful-realtor-now-what <div data-history-node-id="428" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> I’m a Successful Realtor. Now What? </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/i%E2%80%99m-successful-realtor-now-what" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/Successful%20Real%20Estate%20Agent%20-%20Now%20what.jpg?itok=80nuN2tN" width="1200" height="450" alt="a successful real estate agent talking on the phone with a prospect" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Sep 26, 2016</div> </div> 5 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Individuals who find themselves in the real estate industry are typically ambitious professionals. They are self-driven and independently motivated, enjoying the flexibility and freedom the career provides. But what happens when an experienced realtor or broker is looking around at their career and asking, “What’s next?” When it feels like you’ve achieved your benchmark of success, what can you set your sights on next? Continuing your career in the right direction and not getting too comfortable in your plateau is essential to staying competitive. As the Inman article, <a href="http://www.inman.com/2016/02/22/scale-real-estate-business-like-pros/" target="_blank">How to scale your business like the pros</a> put it: “After all, if you aren’t moving forward in today’s fast-paced real estate landscape, you might as well be moving backward.” There are many aspects of real estate that are constantly evolving, making the industry one that is difficult to get bored in.</p> <h2><br /> So, Where to Next?</h2> <p>First, understand what your goal is. When you started as a real estate agent, you may have had a number in your mind of how many sales you wanted to close in a year. To reach your goal, you nurtured your farming area to be a recognizable brand and established yourself as the go-to agent within your sphere-of-influence. What new metric can you start using to measure your growth potential? Are you looking to sell more homes or are you looking to grow a brokerage and have agents working with you? What is your capacity for growth when considering your work-life-balance? These are important details to understand when planning your intentional trajectory into the next phase of success.</p> <p>Many successful agents consider building a brokerage as the next phase - but is it what’s best for you? The Inman article <a href="http://www.inman.com/2016/04/18/growing-a-brokerage-what-got-you-here-wont-get-you-there/" target="_blank">Growing a brokerage: ‘What got you here won’t get you there’</a> frames it this way:<br /><br /> “First, let’s consider why you would shift from selling real estate and making a great income to digging into the hard work of growing a brokerage.</p> <ul><li>To create an asset that has measurable value and can be sold in the future.</li> <li>To help others develop successful careers by teaching them how to win clients, provide great representation and get deals closed.</li> <li>To build an operation to be proud of that successfully integrates marketing, sales, technology and administration.”</li> </ul><h2><br /> Listen to the Current and Future Sales Team</h2> <p>If you’re looking to expand as a brokerage and build a team, there is a new set of skills for you to refine personally. As a real estate agent, you worked on your individual goals and as a broker you have a team to lead. Budgeting out time for your own training and setting aside time to train your team can help you to tap into what areas can be improved within yourself and your brokerage. By opening up conversation in an educational setting, you may discover the next area you should invest in to meet the needs of your current team members.</p> <p>When improving the business for your sales team, you’re benefitting two-fold because in addition to internal success, you’re also attracting quality agents through positive word of mouth from your team leading to future success. This will make recruiting easier when you decide to grow.<br /><span style="font-size:22px;"><em><strong><a href="https://quantumdigital.com/blog/how-attract-next-generation-realtors" target="_blank">Appealing to the younger generations of real estate agents</a> is one way to stay competitive.</strong></em></span> <a href="http://ctt.ec/E3v92" target="_blank"><img alt="tweet about listening to the current and future sales team" class="media-image attr__typeof__foaf:Image img__fid__749 img__view_mode__default attr__format__default attr__field_file_image_alt_text[und][0][value]__ attr__field_file_image_title_text[und][0][value]__" src="https://quantumdigital.com/sites/default/files/tweet-graphic-trans_0.png" style="height: 25px; width: 31px;" typeof="foaf:Image" /></a><br /> New agents often bring with them new ideas and a fresh perspective, possibly providing an additional approach to bumping you off the growth plateau.    </p> <h2><br /> Refine Marketing</h2> <p>When thinking about growth, many look to marketing as the source. However, busy realtors and brokers often find themselves in maintenance mode-style marketing after a while. If the same tactics are producing fewer and fewer results, try shaking things up with your brand. Take your relationships to the next level. In communicating with your target audience, are you just scratching the surface of what your business is about?</p> <p>Consider expressing your values and what makes your business unique to those who are familiar with your brand.</p> <ul><li>If you have a solid referral base, host an appreciation event. Rather than fishing with a wider net, nurture your sphere-of-influence with the customers who have helped you get to this point in your career.</li> <li>Understanding your audience is a game-changer for marketing. Online surveys are a great way to ask questions that can steer your strategy in the right direction. It also shows that you care what they think and want to know how to serve them even better. Chances are, you have the bandwidth to build a deeper loyalty within your farming area.</li> <li><span style="font-size:22px;"><em><strong>If you aren’t already considered their expert, focus on establishing that position in your neighborhoods.</strong></em></span> <a href="http://ctt.ec/7gGNr" target="_blank"><img alt="tweet about expressing your values and what makes your business unique" class="media-image attr__typeof__foaf:Image img__fid__748 img__view_mode__default attr__format__default attr__field_file_image_alt_text[und][0][value]__ attr__field_file_image_title_text[und][0][value]__" src="https://quantumdigital.com/sites/default/files/tweet-graphic-trans.png" style="height: 25px; width: 31px;" typeof="foaf:Image" /></a><br /> You can do this through just listed and just sold postcards and facebook advertisements. Implementing lead generation tactics such as those are simple when you automate your marketing using tools like <a href="https://triggermarketing.com" target="_blank">TriggerMarketing®</a> and <a href="https://triggermarketing.com" target="_blank">TriggerMarketing Social</a>.</li> </ul><h2><br /> Scale Technology</h2> <p><em><strong><span style="font-size:22px;">Tools like those offered through QuantumDigital help you to scale your business with minimal training.</span></strong></em> <a href="http://ctt.ec/M8ept" target="_blank"><img alt="tweet about scaling your real estate business with minimal training" class="media-image attr__typeof__foaf:Image img__fid__748 img__view_mode__default attr__format__default attr__field_file_image_alt_text[und][0][value]__ attr__field_file_image_title_text[und][0][value]__" src="https://quantumdigital.com/sites/default/files/tweet-graphic-trans.png" style="height: 25px; width: 31px;" typeof="foaf:Image" /></a><br /> When looking to grow, your technology needs to have the capacity to grow with you. Consider performing an audit on your current systems. Be sure your tools have the capacity to help you fulfill your vision. <a href="http://www.inman.com/2016/02/22/scale-real-estate-business-like-pros/" target="_blank">How to scale your business like the pros</a> notes, “What worked for a small one-man team will certainly fall short in an operation consisting of 100 employees or even 50 for that matter. The more you want to grow your business, the more adaptive and efficient its systems will need to be.” This applies to more than marketing technologies, but also to CRM systems and even your website. Any and all materials you’re sending out to prospects need to reflect the level of professionalism your brokerage is offering.</p> <p>So when you’re evaluating where you want your career go, keep quality in mind. Striving to provide excellent service to your clients should be a constant mission alongside growth initiatives. CEO of Engel & Völkers North America, Anthony Hitt said, “To be successful in real estate, you must always and consistently put your clients’ best interests first. When you do, your personal needs will be realized beyond your greatest expectations.”</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/i%E2%80%99m-successful-realtor-now-what" data-a2a-title="I’m a Successful Realtor. Now What?"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Mon, 26 Sep 2016 20:50:53 +0000 brianna_mckinney 428 at https://quantumdigital.com 4 Ways Real Estate Brokers Can Encourage Agents to Adopt New Tools https://quantumdigital.com/blog/4-ways-real-estate-brokers-can-encourage-agents-adopt-new-tools <div data-history-node-id="407" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> 4 Ways Real Estate Brokers Can Encourage Agents to Adopt New Tools </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/4-ways-real-estate-brokers-can-encourage-agents-adopt-new-tools" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/Real%20Estate%20Brokers%20Can%20Encourage%20Agents%20to%20Adopt%20New%20Tools.jpg?itok=B9x6emh6" width="1200" height="450" alt="real estate brokers discussing New Tools for their agents" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Jun 20, 2016</div> </div> 5 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><h2>Key Takeaways:</h2> <ul><li>Brokerages that provide time-saving tools to their real estate agents will see more utilization when they also offer training and support.</li> <li>Since agents manage their own time, it's important to educate them on why you felt the resource is worth implementing and including in their schedules.</li> <li>Asking successful agents what tactics were used to help them reach their goals communicates to the rest of the team the effectivness of the tools provided.</li> </ul><p><br /> Managing a team of real estate agents while maintaining brokerage brand quality can be challenging. Each team member has his or her own personal goals and behaviors, while there are also corporate brand objectives to attain and best practices to maintain. Supportive brokerages offer tools and education to help agents be successful, but training and implementation can be difficult as progress often means asking agents to change their routines. Marketing automation is one particular category of tools that brokers know will save agents time, however adoption rates are often lower than brokers would like as it changes an agent's past behavior. Here are four tips to improve the likelihood that agents will adopt the tools in which your brokerage is investing.</p> <p><em><strong><span style="font-size:22px;">Managing a team of real estate agents while maintaining brokerage brand quality can be challenging.</span></strong></em><a href="https://ctt.ec/15fcV" target="_blank"> <img alt="Tweet: All in all, it’s up to each individual agent to take responsibility and do the work. #RealEstate #AgentSuccess https://bit.ly/28JkCW7" src="https://clicktotweet.com/img/tweet-graphic-trans.png" style="width: 31px; height: 25px;" /></a></p> <h3><br /> 1.  Give the Tools Context</h3> <p>When onboarding new agents, they will expect their brokerage to share its unique formula and approach to generating new leads and closing transactions. In parallel to this, agents will be working to achieve personal and professional goals to excel within the company and industry. Sandy Garner, founder and president of Harcourts The Garner Group Real Estate, this month shared the following advice with <a href="https://realtormag.realtor.org/for-brokers/network/article/2016/06/fresh-faces-onboarding-new-agents">REALTOR® Mag</a>: “I encourage new agents to create a business plan — not just to jot a few notes on paper but to sit down, use a template, and create a full-fledged plan with goals, objectives, and strategies. How many hours do you want to work? What are your personal and professional goals? Then I show them how to track those goals.”</p> <p>This is an opportunity to share experiences and introduce the new agent to the tools provided by the brokerage that can assist with reaching those goals. Whether you’re introducing marketing automation tools to a new hire or adjusting the marketing process for a seasoned agent, it’s important for any and all tools to be easily accessed and discussed frequently. There are likely multiple angles from which each agent is approaching his or her clients and prospects (for example social media, website, direct mail, etc.), and therefore each automation tool should have its purpose clearly identified. Explain how each element supports the other to ultimately lead to larger goals, like closing the sale and gaining a referring client.</p> <h3><br /> 2. Show Direct Benefit</h3> <p>Take time to explain how the tools will lead the agent to success at your brokerage. How will the agent directly benefit from using the tool? For example, if your brokerage is using <a href="https://triggermarketing.com" target="_blank">TriggerMarketing</a>, you could explain that the tool was selected to help agents save time by automating their just listed and just sold postcards. Also address why the agent should invest the time on training and setup. In this example, the answer is that TriggerMarketing will help the agent build and maintain credibility by showcasing his or her activity and expertise in an area. If you can help your team see how the setting up and using your tools will pay off in the long run, the chance they will incorporate them into their regular routines will increase.</p> <h3><br /> 3. Lead by Example</h3> <p>As a team leader, you must lead by example. Take time to know the tool completely by testing or possibly even launching a preliminary campaign before introducing to tool to the your agent team. That way, you can share first-hand experience and be better equipped to address possible concerns and questions from your team. If you're seen as an expert, your recommendation of a direct mail automation tool, for example, will be more credible. </p> <p>Secondly, as a leader you have the opportunity to define what success looks like among the agents. It’s expected to praise a good sales month, but what about acknowledging the agents who are consistently nurturing their farming area? As an example, one agent may have hit the ground running with face-to-face communications and closed all of their hot prospects last month. They may be the high producer this month, but what about next month or three months from now? Whereas, a different agent immediately took the short time out of their month to learn and set up their AutoMail Plus account. They still achieved their sales goal, but they also nurtured their pipeline by implementing direct mail farming postcards to ensure future lead generation. The characteristics of a consistently strong real estate agent is broader than simply achieving a certain metric around sales transactions. Identifying the tactics needed to accomplish the goal can help your team to more steadily reach their desired sales numbers. As a leader you have the opportunity to offer clear and helpful guidance to your realtors on how to succeed.</p> <p><span style="font-size:22px;"><em><strong> As a leader you have the opportunity to offer clear and helpful guidance to your realtors on how to succeed.</strong></em></span><a href="https://ctt.ec/a3R_o" target="_blank"><em> </em><img alt="Tweet: As a team leader, you must lead by example. Take time to know the tool completely. #RealEstate #MarketingAutomation https://bit.ly/28JkCW7" src="https://clicktotweet.com/img/tweet-graphic-trans.png" style="height: 25px; width: 31px;" /></a></p> <p> </p> <h3>4. Demonstrate Success</h3> <p>Ultimately, as a broker it's your job to provide your agent team with the tools and training they need to succeed. It then becomes the agent's responsibility to leverage those tools to compete in the industry. Therefore, work to empower your agents with metrics that demonstrate success garnered when the recommended tools are put to use.</p> <p>Try tracking top agent tool usage and how it relates to overall success. Share these metrics with the entire team so that other agents can witness the success of the team members that use the tools consistently. Identifying opportunities for professional growth through the experience of others is listed as one of the <a href="https://www.realtrends.com/7-habits-of-highly-successful-real-estate-agents/" target="_blank">Seven Habits of Highly Effective Real Estate Agents</a>. So, during your next team meeting, ask your top producing agents to share what they do to maintain lead generating momentum. It will quickly become apparent which activities lead to achieving goals within the brokerage.</p> <script id="hiddenlpsubmitdiv" style="display: none;"></script><script> <!--//--><![CDATA[// ><!-- <!--//--><![CDATA[// ><!-- try{for(var lastpass_iter=0; lastpass_iter < document.forms.length; lastpass_iter++){ var lastpass_f = document.forms[lastpass_iter]; if(typeof(lastpass_f.lpsubmitorig2)=="undefined"){ lastpass_f.lpsubmitorig2 = lastpass_f.submit; if (typeof(lastpass_f.lpsubmitorig2)=='object'){ continue;}lastpass_f.submit = function(){ var form=this; var customEvent = document.createEvent("Event"); customEvent.initEvent("lpCustomEvent", true, true); var d = document.getElementById("hiddenlpsubmitdiv"); if (d) {for(var i = 0; i < document.forms.length; i++){ if(document.forms[i]==form){ if (typeof(d.innerText) != 'undefined') { d.innerText=i.toString(); } else { d.textContent=i.toString(); } } } d.dispatchEvent(customEvent); }form.lpsubmitorig2(); } } }}catch(e){} //--><!]]]]><![CDATA[> //--><!]]> </script><script id="hiddenlpsubmitdiv" style="display: none;"></script><script> <!--//--><![CDATA[// ><!-- <!--//--><![CDATA[// ><!-- try{for(var lastpass_iter=0; lastpass_iter < document.forms.length; lastpass_iter++){ var lastpass_f = document.forms[lastpass_iter]; if(typeof(lastpass_f.lpsubmitorig2)=="undefined"){ lastpass_f.lpsubmitorig2 = lastpass_f.submit; if (typeof(lastpass_f.lpsubmitorig2)=='object'){ continue;}lastpass_f.submit = function(){ var form=this; var customEvent = document.createEvent("Event"); customEvent.initEvent("lpCustomEvent", true, true); var d = document.getElementById("hiddenlpsubmitdiv"); if (d) {for(var i = 0; i < document.forms.length; i++){ if(document.forms[i]==form){ if (typeof(d.innerText) != 'undefined') { d.innerText=i.toString(); } else { d.textContent=i.toString(); } } } d.dispatchEvent(customEvent); }form.lpsubmitorig2(); } } }}catch(e){} //--><!]]]]><![CDATA[> //--><!]]> </script></div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/4-ways-real-estate-brokers-can-encourage-agents-adopt-new-tools" data-a2a-title="4 Ways Real Estate Brokers Can Encourage Agents to Adopt New Tools"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Mon, 20 Jun 2016 16:01:34 +0000 brianna_mckinney 407 at https://quantumdigital.com Automate Your Just Listed Just Sold Postcard Program with TriggerMarketing® https://quantumdigital.com/blog/enhance-prospecting-triggermarketing%C2%AE <div data-history-node-id="309" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Automate Your Just Listed Just Sold Postcard Program with TriggerMarketing® </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/enhance-prospecting-triggermarketing%C2%AE" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/automate%20your%20just%20listed%20just%20sold%20postcard%20program%20with%20triggermarketing.jpg?itok=GkbD-gQK" width="1200" height="450" alt="real estate agent handing you the keys to your new house" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Jun 5, 2015</div> </div> 3 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>One of the most effective ways to find new prospects for your realty business is to focus on showcasing your track record – the homes you’ve recently listed and sold for your existing clients.</p> <p>TriggerMarketing, our MLS-enabled <a href="https://quantumdigital.com/triggermarketing-just-listed-and-just-sold-campaigns">Just Listed and Sold marketing program</a>, is an excellent tool for use in your prospecting. Using TriggerMarketing, you can deliver personalized postcards to the area around your latest Just Sold properties.</p> <p>From personalization to simple tracking and follow-ups, TriggerMarketing offers a huge range of benefits for you as a realtor or real estate broker. Read on to discover how you can use TriggerMarketing to simplify and automate your prospecting.</p> <p> </p> <p><strong>Generate high quality leads while you focus on running your business</strong></p> <p>Prospecting can be a slow, tiring and time-consuming process. TriggerMarketing is a great tool for automating your prospecting and giving you more time to focus on the aspects of your business that really matter.</p> <p>When you sell a property, TriggerMarketing allows you to automatically mail Just Sold postcards to owners of homes in the surrounding area.  Similarly, when you list a property, you can mail Just Listed postcards. There’s no work to do on your part – when you sell a property, TriggerMarketing takes care of the rest.</p> <p>All you need to do is click the Order button in the automated email you’ll receive after TriggerMarketing has prepared your postcards. Everything is mailed in the background while you focus on running your business.</p> <p> </p> <p><strong>Offer a variety of response options for TriggerMarketing recipients</strong></p> <p>One of TriggerMarketing’s biggest benefits is that it gives recipients several ways to respond. Recipients can enquire online at a personalized website using their special code, scan your QR code or text message a short code number for more information.</p> <p>These multiple respond options increase your postcard campaign’s response rate by giving recipients more choice. People can respond to your campaign and learn more about your real estate business on their computer or using their smartphone.</p> <p> </p> <p><strong>Track your campaign’s response rate with lead notification emails</strong></p> <p>Here’s one of the coolest features of TriggerMarketing for prospecting: whenever a prospect responds to your campaign, whether by scanning the QR code or visiting your unique URL, you’ll automatically receive a notification email.</p> <p>Inside the email, you’ll find the recipient’s name and phone number, making it easy for you to follow up as soon as prospects enquire about your business. Being able to take quick, instant action is often all it takes to win the confidence of a prospect.</p> <p> </p> <p><strong>Reach your sphere of influence with targeted, actionable postcards</strong></p> <p>In addition to targeting people that live around the homes you’ve recently sold, you can use TriggerMarketing to keep in touch with your sphere of influence and inspire people to take action.</p> <p>Using the List Selection feature, you can import your sphere of influence and mail to your target audience whenever you close a sale. As always, you can see exactly who responds to your campaign and follow up using TriggerMarketing email alerts.</p> <p> </p> <p><strong>How can TriggerMarketing help you with prospecting?</strong></p> <p>From expanding your audience and delivering your marketing message to people that are highly likely respond to automatic your prospecting and giving you more time to focus on your business, there are several reasons to use TriggerMarketing.</p> <p>Prospecting is the key to running an effective real estate business. <a href="https://triggermarketing.com">Automate your real estate prospecting process using TriggerMarketing</a> today and enjoy more time to focus on growing and developing your real estate business. </p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/enhance-prospecting-triggermarketing%C2%AE" data-a2a-title="Automate Your Just Listed Just Sold Postcard Program with TriggerMarketing®"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Fri, 05 Jun 2015 05:00:00 +0000 brianna_mckinney 309 at https://quantumdigital.com How to Automate your Direct Mail & Facebook Advertising Campaigns https://quantumdigital.com/blog/integrate-your-direct-mail-and-social-media-marketing-triggermarketing%C2%AE <div data-history-node-id="307" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> How to Automate your Direct Mail & Facebook Advertising Campaigns </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/integrate-your-direct-mail-and-social-media-marketing-triggermarketing%C2%AE" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/How%20to%20Use%20Social%20Media%20With%20a%20Direct%20Mailing%20Campaign.jpg?itok=Yqzwf_PP" width="1200" height="450" alt="image showing traditional direct mail via digital marketing methods" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">May 22, 2015</div> </div> 4 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><em>[Updated: 6/14/2016]</em></p> <p>Over the last 10 years, there’s been a lot of hype around the “newest marketing trends” or the new “must-have marketing tools” that can help make your real estate brand more successful. Some of these new methods are successful—and actually work—such as Facebook advertising. However, more often than not, the newest marketing tools end up merely as trendy solutions that quickly burn out in efficacy. So, how do you market your business effectively to see continued results without constantly changing and re-evaluating your marketing strategy?</p> <p>We’ve been in the real estate marketing industry for over 30 years and direct mail has remained the tried and true form of marketing that performs extremely well in the real estate realm. Better still, it's possible to launch multi-channel marketing campaigns with offline campaigns to bolster online efforts. Up until now, this has been incredibly difficult for agents and brokers to plan and manage. </p> <p>We simplified the process…to an extreme. <a href="https://triggermarketing.com/">TriggerMarketing</a> and <a href="https://triggermarketing.com/">TriggerMarketing Social</a> take the reliable performance of direct mail marketing a step further by incorporating responsive designs, prospect-targeting and order automation with social media advertising campaigns to make your listings, and your brand, stand out among the others. Both services are designed to work together, with each channel directing interested prospects to a single mobile-friendly landing page designed to capture and send leads to you in real-time.</p> <h3><strong>Automated marketing to make life easier</strong></h3> <p>Life as a real estate professional is hectic and active, so task automation is incredibly important to facilitate the growth of your business. After all, your time is the scarcest resource you have. That’s why we created TriggerMarketing—to help alleviate some of the small, repetitive yet important marketing tasks involved with just listed or sold property campaigns. By utilizing our real estate marketing services, you will have more time to nurture leads, serve customers or network for referrals.</p> <p>As soon as a new property hits the listing service, personalized mail-ready postcards—featuring interactive response elements—are automatically designed in the background, waiting for you to give the O.K. to be sent out. One click from your email launches a marketing campaign for your newest property, sending high-quality custom postcards to your farming list and/or the surrounding properties. As recipients respond to your cards, you'll receive warm or hot leads straight to your email inbox in real-time.</p> <h3><strong>Social media marketing, simplified</strong></h3> <p>Social media was once generally regarded as an optional marketing strategy—an afterthought, often derided as a passing fad. Now, social media has become a vital component of the real estate professional's toolkit, boosting lead-generation and brand awareness, especially when paired with direct mail campaigns.</p> <p>It can be quite time-consuming to post and share your listings with fans, friends, and followers on your social media pages. If you read the FitSmallBusiness guide to Facebook advertising, you'll see it can get really complex really quickly. That's why we've designed <a href="https://triggermarketing.com/">TriggerMarketing</a> and <a href="https://triggermarketing.com/#facebook-ads">TriggerMarketing Social</a> to create these posts automatically, using the details and photos provided by the listing service.</p> <p><em>The two social media options are:</em></p> <ol><li><em><strong>Free Posting.</strong> Every TriggerMarketing campaign includes the capability to freely post your just listed or sold property to both Facebook and Twitter. Posts are a good option for agents on a tight budget or just getting started.</em></li> <li><em><strong>3-Day Lead Generation Campaign.</strong> For those looking to get the best ROI from social platforms, this is the way to go. We create, manage, and optimize who we show </em><em>your</em><em> just listed and sold advertisements to so you get as many pertinent leads as possible. Head over to <a href="https://triggermarketing.com/#facebook-ads">TriggerMarketing Social</a> to learn more and to see the impressive results our users are experiencing.</em></li> </ol><h3><strong>Pack a punch in your next campaign</strong></h3> <p>Integrating both direct mail and social media yields significantly higher results than either method alone. By incorporating the two, you’re more likely to get the kind of performance and results you’re looking for.</p> <p>Automated direct mail coupled with integrated social media marketing will give you the kind of long-lasting results you need to be a successful real estate professional. With TriggerMarketing, this doesn’t have to be a time-consuming task, but a frequent and convenient way to revisit past customers and generate new leads.</p> <p><br /><a href="https://triggermarketing.com/">Get started using TriggerMarketing</a> or <a href="https://triggermarketing.com/#facebook-ads">TriggerMarketing Social</a>, today!</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/integrate-your-direct-mail-and-social-media-marketing-triggermarketing%C2%AE" data-a2a-title="How to Automate your Direct Mail & Facebook Advertising Campaigns"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Fri, 22 May 2015 05:00:00 +0000 brianna_mckinney 307 at https://quantumdigital.com