real estate farming https://quantumdigital.com/ en Real Estate Farming Guide for Agents, Brokers, and Realtors https://quantumdigital.com/blog/real-estate-farming-guide-agents-brokers-and-realtors <div data-history-node-id="613" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Real Estate Farming Guide for Agents, Brokers, and Realtors </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/real-estate-farming-guide-agents-brokers-and-realtors" hreflang="en"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/images/real-estate-farming-guide-agents-realtors-brokers_0.jpeg?itok=zqb8bKUD" width="1200" height="450" alt="real estate farming guide agents realtors and brokers" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Sep 2, 2021</div> </div> 4 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>A form of marketing, real estate farming, plants the seeds of future business. There is a reason real estate professionals include real estate farming as part of their marketing efforts: it works.</p> <p>It’s about building your brand by establishing an ongoing relationship with homeowners, so that when it comes time to sell their house, you are the one they call first.</p> <h2>Types of Farming</h2> <p>Selecting which type of farming you want to do is purely a personal choice. You’ll want to thoroughly research the different types of farming and see which most appeals to you and offers the income you desire.</p> <ul><li><strong>Geographic farming (geo-farming).</strong> Geo-farming is when you focus on a specific area or neighborhood. It could be a specific zip code, subdivision, or town.<br />  </li> <li><strong>Demographic farming (niche farming).</strong> Demographic farming is when you focus on a specific population demographic within an area. Examples would be first time buyers, investors, or those looking to move up or down size. Just make sure your niche is not so small that you have no market to which to sell.</li> </ul><h2>Selecting the Right Real Estate Farming Area</h2> <p><strong>Choose a farming area close to your home. </strong>That doesn't necessarily mean your own neighborhood, but you'll want to stay in the region. Becoming an expert on schools, medical facilities, restaurants, stores, and other local amenities will go a long way to endearing yourself to prospects.</p> <p><strong>Skip neighborhoods that have established agents. </strong>If over the past 12 months more than 25% of homes listed in a neighborhood are by a single agent, that agent has already established dominance there. Stick to neighborhoods where a single agent has no more than 15% of the listings in the previous 12 months.</p> <p>Tap into some resources that allow you to find all the agents who sell in the neighborhood you’re interested in farming. There are several free and paid online sites that you can use to get this information, a few are listed below.</p> <ul><li><a href="https://www.fhfa.gov/" rel=" noopener" target="_blank">Federal Housing Finance Agency</a> </li> <li><a href="https://parkbench.com/" rel=" noopener" target="_blank">Park Bench</a>  </li> <li><a href="https://www.biggerpockets.com/real-estate-companies Realtor.com https://www.realtor.com/" rel=" noopener" target="_blank">Bigger Pockets</a>  </li> <li><a href="https://www.zillow.com/premier-agent/contact-us/" rel=" noopener" target="_blank">Zillow Premier Agent </a> </li> </ul><h2>Crunch the Numbers</h2> <p>Look at the previous 12 month turnover for any neighborhood you are interested in. Getting several years’ worth of historical data for several different neighborhoods can provide an even more complete picture. Normally you can retrieve this information from your Multiple Listing Services (MLS) software using the ZIP code of the area you want to look at.</p> <p>You’ll need:</p> <ul><li>The number of houses in the neighborhood</li> <li>Average home value</li> <li>Average days on the market</li> <li>Your standard commission</li> <li>Percent of your commission owed to your broker</li> <li>Total number of houses in the neighborhood that sold that year</li> <li>Total number of current listings for the neighborhood</li> <li>Approximate expenses required to farm the neighborhood</li> </ul><p><br /> Here’s an example that covers a 12 month period of time:</p> <img alt="real estate farm area data for 3 neighborhoods" data-entity-type="file" data-entity-uuid="0a2fb1f9-b302-49bb-b16d-432171d6c7be" height="406" max-height="248" max-width="531" src="https://quantumdigital.com/sites/default/files/inline-images/real-estate-farm-area-data-for-12-months.png" width="870" class="align-center" /><p> </p> <p>Your company may calculate certain KPIs differently; adjust your calculations accordingly.</p> <p>Noted real estate coach, Tom Ferry, has stated that you should stick with neighborhoods that <a href="https://www.tomferry.com/blog/real-success-16/" rel=" noopener" target="_blank">have a turnover rate of at least 6%</a>.</p> <p>You should also make note of the <a href="https://www.thebalance.com/how-to-use-the-absorption-rate-to-measure-real-estate-demand-4174648" rel=" noopener" target="_blank">absorption rate</a> to determine how to assess the type of market you’re working with. Anything over 20% is considered a seller’s market, while anything less than 15% is considered a buyer’s market. This will affect how to price a home for sale.</p> <h2>Know Your Neighborhood</h2> <p>It’s more than just knowing the schools, utilities, employment, entertainment, and shopping (which are all important, too). You only get one chance to make a first impression, so make sure you can confidently answer the following questions:</p> <ul><li><em>What is the exact property tax rate for that location?</em> This is going to be an aggregate of city, county, school, and state property taxes. There may also be additional taxes for the area that you will need to be aware of as well, such as water districts and community college taxes. And since taxes can change from year to year, you’ll want to keep up with these numbers.<br />  </li> <li><em>What is the historical sales data for the neighborhood?</em> Research the last 10 sales in the neighborhood and know their average days on the market, square footage, list price, sales price, and average price per square foot for those sales.<br />  </li> <li><em>How many other houses are for sale in the neighborhood?</em> Make sure you know all of them, have seen them, and are able to make comparisons between them.</li> </ul><p>There are several additional sites that can help you conduct predictive research for neighborhoods. Companies such as:</p> <ul><li><a href="https://www.mashvisor.com/blog/predictive-analytics-real-estate-agent/" rel=" noopener" target="_blank">Mashvisor</a></li> <li><a href="https://www.housecanary.com/" rel=" noopener" target="_blank">HouseCanary</a></li> <li><a href="https://gnowise.com/" rel=" noopener" target="_blank">GnoWise </a></li> </ul><p>The more homework you do, the better armed you will be to conquer farming in a given neighborhood. You want to make yourself the expert on everything in the neighborhood. Having accurate, up-to-date answers to potential buyers’ questions helps you develop a higher level of trust.</p> <h2>Farming Tactics to Use</h2> <p>You’re probably already familiar with many of the neighborhood farming techniques available to real estate agents:</p> <ul><li><a href="https://quantumdigital.com/real-estate-direct-mail-service">Timely direct mail pieces</a></li> <li><a href="https://quantumdigital.com/real-estate-brochure-printing">Well-crafted brochures</a></li> <li><a href="https://quantumdigital.com/real-estate-door-hanger-printing">Eye catching door hangers </a></li> <li><a href="https://quantumdigital.com/blog/how-build-meaningful-connections-through-social-media">Effective use of Social media</a> </li> </ul><p>You’ll want to get high quality, customized farming materials with a consistent message across all of them, so you can stay on top of your farm area.</p> <p><br /> Neighborhood farming is simply one method of gaining leads and should be used in conjunction with other types of marketing. Diversifying your lead generation creates the potential to have several sales pipelines and increase your portfolio and income.</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/real-estate-farming-guide-agents-brokers-and-realtors" data-a2a-title="Real Estate Farming Guide for Agents, Brokers, and Realtors"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Thu, 02 Sep 2021 14:31:02 +0000 Anonymous 613 at https://quantumdigital.com Organizational Tools for Real Estate Agents https://quantumdigital.com/blog/organizational-tools-real-estate-agents <div data-history-node-id="534" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Organizational Tools for Real Estate Agents </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/organizational-tools-real-estate-agents" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/real%20estate%20marketing%20postcards.jpg?itok=XrstGoFq" width="1200" height="450" alt="organizational tools for real estate agents banner image" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Feb 18, 2019</div> </div> 1 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>As a real estate agent, you have at your disposal a number of tools to help you organize and streamline your day. But are you using any of them? Incorporate these applications and platforms, including our solution to real estate marketing postcards and farming, <a href="https://quantumdigital.com/automail">AutoMail</a>, into your work day for increased productivity and a more sane mindset.</p> <p class="text-align-center"><img alt="infographic: how to automate your direct mail marketing for real estate" src="https://quantumdigital.com/sites/default/files/automation_infographic.jpg" style="width: 589px; height: 2989px;" /></p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/organizational-tools-real-estate-agents" data-a2a-title="Organizational Tools for Real Estate Agents"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Mon, 18 Feb 2019 22:29:43 +0000 brianna_mckinney 534 at https://quantumdigital.com Unique Farming Strategies That Resonate https://quantumdigital.com/unique-real-estate-farming-strategies <div data-history-node-id="499" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Unique Farming Strategies That Resonate </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/unique-real-estate-farming-strategies" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/real%20estate%20farming%20postcards.jpg?itok=jETSg27v" width="1200" height="450" alt="a lightbulb turning on over several panels for neighborhood farming direct mail campaign strategies" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Apr 2, 2018</div> </div> 1 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Real estate farming strategies, especially when consistently demonstrated over time, reap rewards in the form of brand-new, qualified leads. In a crowded housing marketplace, however, it can be difficult to stand out among the competition. These three ideas will give you an edge by ensuring you're a valuable asset in the community you are farming. Once you've selected an on-brand strategy, marketing materials like real estate farming postcards will help you build a memorable, sustainable connection with prospects.</p> <div class="embed-responsive embed-responsive-16by9"><iframe allowfullscreen="" frameborder="0" height="100%" src="https://www.youtube.com/embed/UMZ8RxChnVY?rel=0" width="100%"></iframe></div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/unique-real-estate-farming-strategies" data-a2a-title="Unique Farming Strategies That Resonate"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Mon, 02 Apr 2018 16:58:10 +0000 brianna_mckinney 499 at https://quantumdigital.com Selecting the Right Farming Area https://quantumdigital.com/blog/selecting-farming-area-real-estate-marketing <div data-history-node-id="492" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Selecting the Right Farming Area </h1> </div> </div> <div class="field field--name-field-preview-image field--type-image field--label-inline"> <div class="field--label">Preview Image</div> <div class="field--item"> <a href="https://quantumdigital.com/blog/selecting-farming-area-real-estate-marketing" hreflang="und"><img loading="eager" src="https://quantumdigital.com/sites/default/files/styles/header/public/real%20estate%20marketing_8.jpg?itok=3RD1ccXr" width="1200" height="450" alt="neighborhood map with a pin in it" typeof="foaf:Image" class="img-responsive" /></a> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Mar 2, 2018</div> </div> 1 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Marketing Ideas</div> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Farming is a tried and true method for agents and has been for years. Selecting the right area to target with your real estate marketing strategy is crucial for those looking to make the most impact and peak interest in new prospects. But when it comes to selecting a neighborhood, how do you get started? We dive into demographic farming, geographic farming and tools like AutoMail Plus that agents can use to succeed no matter the area they choose.</p> <p class="flex-video widescreen" style="text-align:center;"><iframe allowfullscreen="" frameborder="0" height="341" scrolling="no" src="https://www.youtube.com/embed/0KLfxBC1ptM" width="600"></iframe></p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/selecting-farming-area-real-estate-marketing" data-a2a-title="Selecting the Right Farming Area"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Fri, 02 Mar 2018 22:43:53 +0000 brianna_mckinney 492 at https://quantumdigital.com Meet the New AutoMail Plus https://quantumdigital.com/blog/meet-new-automail-plus <div data-history-node-id="376" class="node node--type-blog-post node--view-mode-rss ds-1col clearfix"> <div class="field field--name-node-title field--type-ds field--label-inline"> <div class="field--label">Title</div> <div class="field--item"><h1> Meet the New AutoMail Plus </h1> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-inline"> <div class="field--label">Post date</div> <div class="field--item">Feb 24, 2016</div> </div> 1 <div class="field field--name-field-blog-category-new field--type-entity-reference field--label-hidden field--items"> <div class="field--item">Real Estate</div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><hr /><div class="row"> <div class="small-12 columns"> <p class="flex-video widescreen"><iframe allowfullscreen="" frameborder="0" height="341" scrolling="no" src="https://www.youtube.com/embed/cJUjGguiko4?rel=0&showinfo=0" width="607"></iframe></p> </div> </div> <p>AutoMail makes consistent, monthly farming fast and easy. You can schedule a whole year's worth of targeted postcard marketing in a matter of minutes. And now, it’s even better! With AutoMail Plus, your farming cards will drive prospects online and track all your leads in real time. <br /><br /> Every <a href="https://quantumdigital.com/automail">AutoMail Plus</a> card features a unique online market report that provides the recipient with recent neighborhood sales data and a home value estimate. Whenever a prospect views the page or fills out the contact form, you’ll instantly receive an email letting you know you have a new lead and that your mailings are working!<br /><br /> AutoMail Plus is easy to set up. Simply pick a design series, and select how frequently you’d like the mailings to go out. Next, choose from any of our targeted neighborhood list options, or upload your own mailing list. Once you check out, your farming is handled for the year! <br /><br /> Full-color printing, mailing lists, postage and online lead tracking are all included in the low price per card. Our pay-as-you-go service is free to set up and you can modify your mailings at any time throughout the year.<br /><br /> To get started, just log into your account and click on AutoMail. If you're new to QuantumDigital, sign up for free at <a href="https://app.quantumdigital.com/html/wc.wc?QM~Check_Cookie~qm_first_registration~=&force_industry=estate">quantumdigital.com/start</a>.</p> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://quantumdigital.com/blog/meet-new-automail-plus" data-a2a-title="Meet the New AutoMail Plus"><span>Share to:</span><a class="a2a_button_facebook"><i class="fa fa-facebook icon-faceook"></i></a><a class="a2a_button_twitter"><i class="fa fa-twitter"></i></a><a class="a2a_button_linkedin"><i class="fa fa-linkedin"></i></a></span> </div> Wed, 24 Feb 2016 20:35:00 +0000 brianna_mckinney 376 at https://quantumdigital.com