Realize the Full Potential of Your Marketing Efforts
Unify marketing efforts across franchise locations and distributed sales teams to see quantifiable results that favorably impact your brand and bottom line. Our customized web-to-print marketing portals make it easy for enterprise-level businesses to control, distribute, track and personalize branded print collateral and cross-media direct marketing campaigns.
“With QuantumDigital, our marketing is much more effective, and we’ve almost eliminated lag time, waste and storage costs.”
— Sara Costello, Sylvan Learning
Targeted and Personalized Marketing Under One Roof
For industries that thrive on a network of distributed field staff and locations, or for industries where timing and personalization is critical, the benefits of using a web-to-print portal application are monumental.
Simply stated, a web-to-print portal is a single location online where distributed sales teams and company associates can order marketing materials — such as brochures, POS materials, booklets, sales sheets, and more — customize them for their local markets, and print them on demand. Users of these portals can even create, deploy and track branded email marketing campaigns targeted to their local audience.
Additionally, businesses utilizing web-to-print portals are able to streamline distribution and fulfillment of approved marketing materials and support documentation for their associates. Sales and branding guidelines, process documents and approved marketing materials can be made available to associates within days rather than weeks. And, since approved materials are centralized in one location, a business can be assured that their field network associates are accessing and using only the most current version of marketing materials available.
Benefits of using web-to-print marketing portals include:
- Ability to control branding elements and maintain integrity of brand identity
- Allows personalization and customization of marketing materials at the local level
- Streamlines the process of personalizing and printing marketing collateral
- Reduces management, production, printing and storage costs
- Greater ability to track direct marketing expenditures and campaign ROI
Download our free whitepaper, "The Power of Web-to-print Portals," to learn more.
A Collaborative Effort: Working with You and Your IT Team
Our information technology team works closely with enterprise clients to develop and host custom web-to-print portals that feature targeted direct mail, on-demand printing, eMarketing and more. We've implemented an open, collaborative process with clients that allows us to develop their perfect direct marketing solution — one that both satisfies current needs yet is flexible enough to accommodate their potential future needs.
The Development Process
Our proven effective multi-phase approach for developing custom web-to-print portals ensures that all of our client's needs are organized and achieved in a timely manner.
The initial developmental phase establishes the business case for the new application architecture. Information collected from the client during this phase will be used to develop a prototype of the web-to-print portal's user interface. Our team will also define workflows and identify needed links to, or integration with, external systems such as existing CRM and accounting back-end systems.
An overall project plan is also developed that groups desired web-to-print portal functions and features into one or more application releases. This initial diagnostic phase is usually completed within several weeks and takes about 20-40 percent of the client's time.
During the delivery phase, our team executes action items and develops the client's web-to-print direct marketing solution based on well-defined specifications and mutually agreed upon release schedules. The delivery phase is usually completed within weeks and/or months and takes about 15-30 percent of the client's time.
The Result
Through your customized web-to-print marketing portal, you will be able to empower your sales team, control your brand, build market share and communicate with your customers in more compelling ways.
Call our team at 866-914-5314 to schedule a complementary, 15-minute discovery session. Let's work together to develop your perfect direct marketing solution today.