customer database

The customer database is just what it sounds like: people who have become your customers. Since they have already given you their business, properly leveraging them for repeat business and referrals can be very effective.

information check list for direct mail marketing
Why a good mailing list is key for any real estate direct mail campaign

A good list is much more than just a path to your market – it is your market. If you’re mailing to an in-house list, such as a database of your customers, make sure it’s 100 percent current and up to date. 

Every outdated entry in your mailing list is a wasted opportunity and wasted money that could be better spent reaching out to a real prospect. Whether you’re sending a catalog or just listed postcards, your message should always reach a real recipient.