mass marketing

Mass marketing is a shotgun approach to marketing: send out your message to a large number of people and hope enough of them respond to generate income. This approach may be successful in some environments, but personal marketing may be better, offering a better return on your marketing investment.

mass marketing vs personal marketing

The days of mass marketing are coming to an end as we enter a new era of personal marketing.  As technology advances, marketers are able to gather more and more data about prospective customers and reach them in new and innovative ways.  As these changes develop, its important that marketers recognize the changes taking place and change their tactics to match the changes in technology.