mass marketing

Mass marketing is a shotgun approach to marketing: send out your message to a large number of people and hope enough of them respond to generate income. This approach may be successful in some environments, but personal marketing may be better, offering a better return on your marketing investment.

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mass marketing vs personal marketing
New technology allows you to create personalized direct mail marketing campaigns for each person in your direct mailing lists. Don't believe us? Check this out.
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