qr codes

Qr codes are those standardized, pixilated squares you sometimes see in print advertising or on products. They can be scanned by a mobile device that allow you to pass complicated URLs to potential clients easily and quickly. Learning how, when and where to use them in your direct mail marketing could help make it more effective.

home owner scanning a qr code on a postcard
There's a use for those pixelated boxes you've seen around

If you have a tech saavy audience, using QR codes can make it easy for them to visit your website, view a video, or many other possibilites. Instead of typing a long website address, you offer them a convient way to connect to online resources from your direct mail pieces.