real estate

The real estate profession presents its own unique marketing challenges. Read how to overcome these challenges and discover secrets that seasoned real estate professionals use to build and maintain their customer base.

The Real Estate Dish With David Caveness & QuantumDigital

Join QuantumDigital’s Eric Cosway as he spends 20 minutes getting the latest dish on real estate technology with David Caveness of Carpenter Realtors.

real estate agent conducting follow-up online

What’s the name of the game in sales? Follow-up, follow-up, follow-up! It's is an especially important tactic in real estate, which is often a long game that may take several years to cultivate leads before they eventually come to fruition — both buying and selling a home are major, life-changing decisions in many cases, after all.

Building a Great Real Estate Instagram Profile

Recent reports show that Instagram has 1 billion active users. And 83% of those users say they discover new products and services on Instagram.

banner image The Real Estate Dish: 20 Minutes with Michael McKenna of Weichert Realtors - McKenna & Vane

Join QuantumDigital’s Eric Cosway as he spends 20 minutes getting the latest dish on real estate technology with Weichert, REALTORS® McKenna & Vane

pool during the Summertime Moving Season

With the slower summer months comes the most popular time of year for many homeowners or renters to relocate. And as a real estate agent, you should see this time of year as a major opportunity! Follow these tips to successfully convert prospects and build your business during the advantageous summer moving season.

real estate agent giving a house image to a buyer
Trust Us… It’s Something You Want to Do

Many agents are interested in customer relationship management (CRM) and how to either implement it or better utilize their current software as part of an overall real estate marketing strategy. If you aren’t riding the CRM bandwagon, it’s time to hop on! The time and dollar investment in CRM has proven to be well worth it. According to one analysis, the average return for CRM is $8.71 for every dollar spent, a continued trend of increasing return since 2011.

organizational tools for real estate agents banner image

The applications and platforms that will streamline your day and make you more productive.

stack of binders with information on the most important real estate farming materials

Physical materials are still a crucial part of your marketing strategy and are necessary for establishing yourself and building brand recognition over time.

is direct mail still useful for real estate agents

As the real estate industry continues to embrace digital marketing, from Facebook ad targeting to live videos, blogs to email newsletters, agents have more ways than ever to quickly connect with current clients as well as leads, which begs the question -- is it still worthwhile for agents to invest in direct mail marketing?

Tips for Taking Quality Real Estate Marketing Photos

In real estate, an image can make or break a home's likelihood to sell. It's your job to help paint the property in the best light by marketing high-quality, attractive photos. But you don't have to invest in a professional photographer to secure great shots of the home -- real estate photography isn't difficult to do yourself, if you know a few essential tricks.