Re-posted from What They Think? by Barb Pellow
SMBs have a wide range of communication needs, including corporate identity, marketing collateral, direct marketing, point-of-sales materials, transactional documents, and publications. This article cites recent InfoTrends research to uncover the priorities and challenges for SMBs, and also discusses how QuantumDigital can make a difference for small businesses.
Key Highlights
- SMBs are seeking providers that can help them acquire and retain customers and navigate through the world of multi-channel communications.
- The top marketing priorities for SMBs include gaining new customers, expanding existing relationships, and improving customer retention.
- QuantumDigital serves small companies that don’t usually benefit from direct mail campaigns in their marketing efforts because they lack large budgets or the expertise to implement them.
Dowload PDF of article here.