family walking by a river while looking for real estate in February

Postcard Ideas: Why Send Business Direct Mail in February?

February might be the shortest month of the year, but that doesn’t mean it isn’t an excellent time for marketers to expand their reach, connect with customers, and put their business on track for a successful first quarter.

From romantic holidays to commemorations of our country’s past leaders, February has several great dates for marketers. In this guide, we’ll share three reasons to send your direct mail postcards for lead generation or customer acquisition in February.

Sell flowers, gifts and romantic dinners on Valentine’s Day

Every year, couples around the world spend the second week of February searching for the perfect gifts for each other. Although most people associate Valentine’s Day with flowers, it’s a great marketing opportunity for far more than just florists.

Do you own a romantic restaurant or café? Launch a direct mail postcard campaign in the first week of February advertising your Valentine’s Day offers. By encouraging recipients to book ahead, you could fill your restaurant weeks in advance.

Jewelers and sellers of luxury goods can also capitalize on the immense popularity of Valentine’s Day for couples. Send out a His and Hers brochure or postcard with a selection of products to encourage your target audience to visit your store.

Run a spa? Offer a romantic package deal for couples to make Valentine’s Day the ultimate luxurious pampering experience. Of course, it goes without saying that if you are a florist, February is the perfect time to start advertising.

Market hotels and travel deals for Presidents Day weekend 

The 16th of February is Presidents Day (officially known as Washington’s Birthday) – a public holiday and a long weekend that’s a popular travel opportunity for families across the country.

If you own a hotel or resort located within driving distance of a major city, the start of February is a great time to start marketing your long weekend vacation offers to families and professionals.

Likewise, if you own a travel agency, the long Presidents Day weekend presents an excellent opportunity to market three-day getaways and other offers. People like to travel on long weekends – with great marketing, your business can capitalize on it.

Remember that most people will plan their long weekend at least a week or two in advance, so it’s best to start your Presidents Day campaign early. Start your direct mail campaign at the beginning of February so people have plenty of time to book.

Run a B2B services company? Capitalize on the desire for Q1 growth

For many small businesses, January is a month dominated by administrative issues and back-to-the-office work. February, as the second month of the year, is when the real drive for first quarter growth begins.

If you run a business to business (B2B) services firm – for example, an accounting firm or marketing agency – February is a great month to reach out to local businesses and offer to help them meet their first quarter sales and earnings goals.

From helping small businesses with direct sales to proposing accounting services to leading local companies before tax season begins, February is packed with fantastic opportunities to get ahead of the crowd and fuel business growth.



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