The real estate business has been driven by referral for generations, but wholly relying on referral might be a problematic idea. You still need to acquire new customers through traditional marketing, ideally provide them with quality service, and watch them become your brand ambassadors in the future. However, if you’re only relying on referrals, and various friend groups/connections of your pre-existing clients aren’t in the market to buy or sell you’ll take a personal financial hit. That’s why a good marketing mix is crucial.
But, it’s a different marketing picture out there today, for two major reasons.