3 Tips for Seizing Summertime Moving Season Opportunities
Ah, summertime. Warmer days, longer nights…and for many, peak moving season! With the slower summer months comes the most popular time of year for many homeowners or renters to relocate. And as a real estate agent, you should see this time of year as a major opportunity!
Follow these tips to successfully convert prospects and build your business during the advantageous summer moving season.
Don’t forget renters.
Rent growth tends to be higher in the late spring and summer months, and due to market seasonalities, leases are often up in the summer -- meaning renters are considering whether to leave or stay in their current residence during this time. And rent growth is currently strong: According to the Apartment List National Rent Report, rents increased by 0.9% in April and May 2019, a pace of growth not seen since July 2017. While the rent growth rate has slowed down overall – from 2014 to 2017, numbers ranged from 2.7 to 3.5 percent – this current growth possibly signifies an upward trend.
Summer gives agents a prime opportunity to target renters with marketing efforts. Send timely real estate postcards to prospects at apartments or homes in the area, or even use good old-fashioned door-to-door marketing and slide flyers underneath the doors of apartment complexes. Strike while the renter iron is hot!
Use warm-weather activities to your advantage.
Now is the perfect time of year to engage in the community with summertime activities that bring people together. Show up at neighborhood barbeques or recreational sporting events, for example… or even host your own block party or neighborhood outdoor movie night! Your perfect prospect could be in the neighborhood, itching to move this summer but needing an agent’s help. And, even if there aren’t any immediate leads from your efforts, engaging with target neighborhood communities now will pay dividends later (more on that in our next point).
Build relationships now.
Be prepared to play the long game. Don’t count out those who have moved or are about to move this summer as a potential prospect in the years to come. As most Americans move multiple times in their lifetime, snagging these prospects just as they’ve relocated is a smart business strategy.
Follow up and build relationships with them over the span of several years by using a consistent (but not too frequent) stream of real estate postcards or a series of emails. By periodically reminding your prospects of your services, you’ll set yourself up to be top-of-mind when their next move comes. If you’re looking for an easy way to do this, QuantumDigital offers AutoMail, an automated real estate postcards service that lets you set up a series of postcards, targeted to your ideal prospects, over a span of several months so you stay top-of-mind over the long-term. If you want to learn more or have questions about AutoMail, don’t hesitate to contact us.
Don’t let summertime moving season pass you by. Seize the opportunities that this time of year brings, and build a steady stream of prospects that will deliver future returns!
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