4 Postcard Ideas for Real Estate Agents
As a realtor you understand the power of word-of-mouth and know that some of the warmest leads come from previous clients and established connections. Therefore, you also know how important it is to stay in touch with your past clients and contacts. Since there is no one perfect communication vehicle, it’s nice to connect with your sphere of influence in a multitude of ways so they can choose the one that best works for them. Here are four different ways to stay in touch.
- AutoMail is a great way to send pre-scheduled direct mail to past clients so that you and your real estate brand remain fresh in their mind.
- Use holidays, city events, homeowner tips, or even a casual hello as excuses to check in and reconnect with them.
- Include past customers in a monthly newsletter to tell them about new offers, recently closed, or just listed properties.
- Connect on social media platforms like Facebook and LinkedIn. Invite your past customers to like your real estate Facebook page and connect with you on LinkedIn so they can stay updated on the progress you make as a real estate expert.
Staying connected with past customers helps to ensure that when they or a friend need real estate services, you will be the first person that comes to mind due to your diligent marketing and relationship development efforts.