Direct Mail Effectiveness: Why People Refuse to Give Up Mail
With marketing channels quickly evolving and internet access readily available to most consumers, the world of marketing is changing quickly. While it may seem beneficial to invest all of your advertising dollars in the newest kinds of digital advertising, there is something to be said about the tried and true marketing channels that deliver.
Direct mail is still one of the most effective forms of advertising, for both small and large businesses alike. Rachel Aldighieri, director of communications at the DMA, said: “People continue to value direct mail and printed communications from brands, finding that it plays a seamless role within their connected worlds, offers some qualities not found in other comms, and is an essential part of the overall ‘brand experience’.” Read on to discover why people still can’t imagine living without mail.