Blog / Automate Your Just Listed Just Sold Postcard Program with TriggerMarketing®

Automate Your Just Listed Just Sold Postcard Program with TriggerMarketing®

Jun 5, 2015   •   3 min read   •   Marketing Ideas

One of the most effective ways to find new prospects for your realty business is to focus on showcasing your track record – the homes you’ve recently listed and sold for your existing clients.

TriggerMarketing, our MLS-enabled Just Listed and Sold marketing program, is an excellent tool for use in your prospecting. Using TriggerMarketing, you can deliver personalized postcards to the area around your latest Just Sold properties.

From personalization to simple tracking and follow-ups, TriggerMarketing offers a huge range of benefits for you as a realtor or real estate broker. Read on to discover how you can use TriggerMarketing to simplify and automate your prospecting.


Generate high quality leads while you focus on running your business

Prospecting can be a slow, tiring and time-consuming process. TriggerMarketing is a great tool for automating your prospecting and giving you more time to focus on the aspects of your business that really matter.

When you sell a property, TriggerMarketing allows you to automatically mail Just Sold postcards to owners of homes in the surrounding area.  Similarly, when you list a property, you can mail Just Listed postcards. There’s no work to do on your part – when you sell a property, TriggerMarketing takes care of the rest.

All you need to do is click the Order button in the automated email you’ll receive after TriggerMarketing has prepared your postcards. Everything is mailed in the background while you focus on running your business.


Offer a variety of response options for TriggerMarketing recipients

One of TriggerMarketing’s biggest benefits is that it gives recipients several ways to respond. Recipients can enquire online at a personalized website using their special code, scan your QR code or text message a short code number for more information.

These multiple respond options increase your postcard campaign’s response rate by giving recipients more choice. People can respond to your campaign and learn more about your real estate business on their computer or using their smartphone.


Track your campaign’s response rate with lead notification emails

Here’s one of the coolest features of TriggerMarketing for prospecting: whenever a prospect responds to your campaign, whether by scanning the QR code or visiting your unique URL, you’ll automatically receive a notification email.

Inside the email, you’ll find the recipient’s name and phone number, making it easy for you to follow up as soon as prospects enquire about your business. Being able to take quick, instant action is often all it takes to win the confidence of a prospect.


Reach your sphere of influence with targeted, actionable postcards

In addition to targeting people that live around the homes you’ve recently sold, you can use TriggerMarketing to keep in touch with your sphere of influence and inspire people to take action.

Using the List Selection feature, you can import your sphere of influence and mail to your target audience whenever you close a sale. As always, you can see exactly who responds to your campaign and follow up using TriggerMarketing email alerts.


How can TriggerMarketing help you with prospecting?

From expanding your audience and delivering your marketing message to people that are highly likely respond to automatic your prospecting and giving you more time to focus on your business, there are several reasons to use TriggerMarketing.

Prospecting is the key to running an effective real estate business. Automate your real estate prospecting process using TriggerMarketing today and enjoy more time to focus on growing and developing your real estate business. 

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