Facebook Call-to-Action Button Changes Mean Exciting News for Realtors
Facebook recently rolled out some new changes to their call-to-action buttons for business pages. The improvements put more power behind the CTA buttons, making them more beneficial for real estate Facebook pages.
Up until now, call-to-action buttons would drive customers away from Facebook’s domain to a third party website. For example, a “Book Appointment” button on your Facebook page would lead users to your real estate website, and they would have to book their appointment or showing from there. The main problem with Facebook’s old button was that it would navigate users away from a Facebook business page and would direct them toward your company’s website. Although the resulting increase in web traffic is an obvious positive, prospects were likely to give up on the process and lose interest when directed away from Facebook’s domain.
Facebook has improved this process by eliminating this in-between step. With the help of third-party integrations, it is now possible for interested users to book appointments without leaving your company’s Facebook business page. People interested in selling or purchasing a property with an individual agent or brokerage group can now click the call-to-action button, and schedule or request an appointment all in the same user interface.
Ready to leverage this new feature to your benefit as a real estate professional?
Check out this post from Jon Loomer which includes the current list of third-party integration services for appointment booking or requesting contact, as well as a visual how-to for setup: http://www.jonloomer.com/2016/10/20/facebook-cta-buttons
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