How to Grow Your Business in an Unknown or New Neighborhood with Real Estate Marketing
At some point in your career as a real estate agent, you’re going to enter into a somewhat unknown market or neighborhood with prospects that may have never seen your face or heard of your name. How can you engage with that new audience and get new listings without them first knowing who you are?
The answer is you can’t. Real estate marketing is crucial to building your business. Potential clients have to get to know you before ultimately turning to you as their advocate when they make the decision to buy or sell a home.
There’s a basic, multi-step process to generate brand recognition in your target farming area. It begins with making your identity known in the community. You do this by delivering consistent real estate marketing communications, and then building upon those communications over time in a way that solidifies relationships that ultimately lead to new listing appointments.
Below, we walk you through our automated real estate marketing solution AutoMail, which can not only help you build that initial brand recognition but also help you forge relationships over time - forming connections that will boost your business, garner new listings, and increase referrals.