Market Segmentation Strategy Yields Targeted Messages

A direct mail postcard campaign can attract new leads, reestablish relations with stale prospects, and even create referrals...that is, if it reaches the right people. The truth is, a direct mail campaign does no good for the realtor or consumer if it doesn't reach the people who benefit from the message. Having the right people on your mailing list is extremely important when investing in a direct marketing campaign. With the right list of prospects, existing clients, and influencers on your list, you are more likely to get positive responses and close more deals. Keep these tips in mind when creating your next real estate postcard campaign:

Determine the socioeconomic status of the households in your mailing lists and tailor your marketing message to match. This goes beyond the benefits of personalizing a message because it shows the recipient that you understand their unique needs. This form of segmentation will allow you to send the right message to the right target at the right time. Also keep in mind that your various mailing lists need to be reevaluated, sorted, and scrubbed once every six months. This is the perfect time to make sure your list members are receiving your postcards with messages that are helpful and relevant to them.

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