Lessons From Direct Mail Marketing Companies: Write Well
The more engaging your copy is, the more people will respond to your direct mail campaign. Few things will rob a direct mail piece of its selling power more than an uninspiring, unengaging, and flat out uninteresting block of copy.
What makes copy effective? It’s straightforward and simple. It’s factual rather than boastful. It touches readers' emotions and makes them think. It answers all of their questions, solves all of their problems and meets all of their needs.
It puts the reader first, the offer second, and the company a distant third. It’s written with the reader’s needs in mind, not the company’s. It’s simple enough to be easily read by any adult, yet detailed enough to create a vivid mental picture.
In short, it’s everything most marketing copy is not. And it’s something that takes a lot of practice to create. Great copy rarely flows out easily, rather it often takes hundreds of small tweaks and revisions to get just right.
Because it takes a lot of practice to perfect, truly great copy is rare. And because it’s so rare, it’s an extremely powerful asset for your business – one that can set your next direct mail campaign apart from competitors.
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