Inman News: 4 Effective Techniques for Engaging Your Sphere of Influence

By: brianna_mckinney
  • April 7, 2016
Finding a sweet spot with consistent communication, relevant information and authenticity

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Authored by Eric Cosway

From generating new sales leads to finding the perfect buyer for a home or apartment, your sphere of influence can be the driving force behind your success as an agent.

Many agents make the mistake of building their sphere of influence — networking with influential people, connecting with customers to ask forreferrals and more — only to let their network grow cold and inactive.

Your sphere of influence is the fundamental marketing force behind your real estate success, and just like any other business keeps its fundamentals warm, you need to keep your sphere of influence warm for it to keep producing benefits.

Read the full article on Inman


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