If you’re in Real Estate, you are likely already acquainted with Direct Mail and how it works. However, you may not be aware that there is a new and scientific approach to direct mail that many realtors are using now to get a much higher return on marketing dollars spent.
If you’ve used direct mail in the past, you may be familiar with Every Door Direct Mail (EDDM) through the U.S. Postal Service. The Post Office has been around forever — well, since 1775 when Ben Franklin was named the first Postmaster General. And, as you’d expect, if you want to use their direct mail services, there are a lot of rules and regulations.