Perfect ad in hand — how many times should you promote it?

Submitted by brianna_mckinney on Tue, 08/30/2016 - 11:38
Finding your sweet spot in real estate advertising

Authored by Eric Cosway

How many times should I advertise? This is a common question, as some real estate agents and brokers are new to direct marketing might have a hard time understanding the time-tested methods that result in positive return on investment and increased inbound leads.

When analyzing results from direct mail campaigns agents and brokers must be patient; timing can greatly affect the perceived ROI. It might be a generational or technological culture of instant gratification that makes us want to see our first marketing campaign rake in the dough within the first few months.

Read the full article on Inman