Perfect ad in hand — how many times should you promote it?

By: brianna_mckinney
  • August 30, 2016
Finding your sweet spot in real estate advertising

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Authored by Eric Cosway

How many times should I advertise? This is a common question, as some real estate agents and brokers are new to direct marketing might have a hard time understanding the time-tested methods that result in positive return on investment and increased inbound leads.

When analyzing results from direct mail campaigns agents and brokers must be patient; timing can greatly affect the perceived ROI. It might be a generational or technological culture of instant gratification that makes us want to see our first marketing campaign rake in the dough within the first few months.

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