Authored by Eric Cosway
How many times should I advertise? This is a common question, as some real estate agents and brokers are new to direct marketing might have a hard time understanding the time-tested methods that result in positive return on investment and increased inbound leads.
When analyzing results from direct mail campaigns agents and brokers must be patient; timing can greatly affect the perceived ROI. It might be a generational or technological culture of instant gratification that makes us want to see our first marketing campaign rake in the dough within the first few months.