RISMEDIA, September 2, 2009
Crye-Leike®, REALTORS® announced a major advancement in the way the company and its sales associates are now marketing and promoting real estate listings and sales activity across the MidSouth.
According to the company, the "marketing breakthrough" for Crye-Leike comes with its recently signed agreement with Austin, Texas based QuantumDigital to partner with the nation's 6th largest real estate firm on its direct mail and on-demand printing. Crye-Leike will be moving the bulk of its direct mail and print marketing collateral from an "in-house" direct fulfillment facility to QuantumDigital's Web-to-print online portal for processing, production and mailing.
"QuantumDigital's technology will provide our agents the ability to go online to order ‘Just Listed' and ‘Just Sold' cards and other pieces and have them in the mail stream the very next business day," said Keith Sullivan, Crye-Leike, REALTORS Senior Marketing Director. "We're confident that the flexibility to order online 24/7 and have the system integrated with the MLS for agent's listing data and photos will be a great advantage for all of our agents, putting them a step ahead of competitors."
"The technology that has come out within the past three years is making it more difficult for real estate companies to execute direct mail fulfillment internally," explained Gurtej Sodhi, Crye-Leike, Realtors CIO & Corporate Executive Vice President. "We're in the real estate, mortgage, title and insurance businesses. By turning the mail process over to QuantumDigital, Crye-Leike will be able to focus on our core businesses."
Online Story Link: Crye-Leike REALTORS takes Agent Marketing to new Heights.
Read full press release distributed by Crye-Leike REALTORS