Jeff Swystun, Agency and Brand Leaders Reveal How Direct Evolves in a Digital World at QuantumDigital’s Marketing Innovation & Discovery Summit

By: support
  • April 15, 2011

Austin, Texas (April 15, 2011) – Marketing and advertising agency executives from across the country will meet in Austin for the Marketing Innovation & Discovery Summit, presented by QuantumDigital, Inc., the turnkey provider for measurable direct mail, on-demand digital printing and email marketing. The summit, to be held April 19 and 20 at QuantumDigital will feature marketing technology thought leaders to discuss how agencies and brands are using new technologies and marketing integration strategies.

The summit unites advertising and marketing agencies’ most respected experts to address the latest trends, strategies and profit opportunities. Thirteen conference sessions are planned for the 2011 Summit to benefit the more than 75 expected attendees. Top advertising and marketing agency executives will share client case studies, best practices shaping successful campaigns, and communication strategies expected to impact the industry in the remainder of 2011 and beyond.

Jeff Swystun, DDB Worldwide’s Chief Communications Officer, will deliver a keynote address on April 19th on current consumer trends that are expected to shape the future of advertising and marketing. He will highlight six key influences marketers need to understand and master over the next ten years.

Steve McKee, President of McKee Wallwork Cleveland, will deliver April 20th’s keynote address on what agencies need to do when business growth stalls. He’ll present the seven characteristics that commonly correlate with stalled growth and provide ways to reignite business.

Session topics and speakers include:

Looking Forward: How Will Business Reach Consumers in 2020?
Keynote: Jeff Swystun, CCO of DDB Worldwide

Opportunities for Growth in a Post-Recession Economy
Panel: Kirsten Cutshall, President, Steel Advertising & Interactive; Chris Justice, CEO, Sparksight; Sri Raju, CEO and Founder, Smartbridge; Justin Singer, President, SMBology, Inc.; and Eric Deziel, VP of Strategy, Channel Fusion

The Death of Traditional CRM
Speaker: Margie Chiu, EVP Strategic Services, Wunderman

Mobile Marketing in 2011 and Beyond
Speakers: Michael Ricci, Vice President of Mobile, Webtrends; Chris Wayman, VP & General Manager, Mobile Practice

Something Old, Something New: Successfully Marrying the Best of Social Media and Direct Marketing
Speaker: Aaron Strout, Head of Location Based Marketing, WCG

When Growth Stalls - How it Happens, Why You're Stuck, and What to Do About It
Keynote: Steve McKee, President of McKee Wallwork Cleveland

Marketing in a Digital World: Integrating Mobile Web Solutions with Direct Marketing, Web and Print.
Speaker: Owen Hannay, CEO & President, Slingshot

Gone Local
Speakers: Scott Murray, Managing Director / Austin, TracyLocke; John Kiker, Client Service Director, TracyLocke

Mobile SMS Marketing Case Studies
Speaker: Carrie Chitsey, CEO, 3 Seventy / TXT4CRM

Local Marketing Case Study: Learning to Love What's Happening Below the Line
Speaker: Carlos E. Corredor, Program Leader, Retailer Customized Marketing, Hallmark

Connecting Around the Shopper Continuum™
Speaker: David Ausley, Director of Customer Relationship Marketing, The Integer Group

Integrated Marketing Best Practices
Panel: Chris Miller, Director of Marketing & Strategic Planning, Golfsmith; Emily Greibel, Integration Architect, McKee Wallwork Cleveland; Sydney Griffin, Development Communications Specialist, SUBWAY World Headquarters; Charles Mead, Director of Marketing, Capitol Area Council; Boy Scouts of America

The Technology Behind Increased ROI
Speakers: Freddie Baird, EVP & COO of QuantumDigital
Eric Cosway, EVP & CMO of QuantumDigital

Commenting on the prestigious speaker line up, Steve Damman, President and CEO of QuantumDigital, said, “We are delighted that such high-caliber executives have agreed to share how their organizations are achieving success in today’s direct marketing space. The involvement of these well-known figures is a tremendous endorsement of how vital it is to embrace new direct marketing technologies and techniques to connect with target audiences in compelling and personal ways. We anticipate great interest from summit attendees in what they each have to say.”"

About QuantumDigital
QuantumDigital, Inc. is the turnkey provider for measurable direct mail, on-demand printing and email marketing, specializing in developing data-driven integrated direct marketing programs. By leveraging the latest technologies, QuantumDigital offers real estate professionals, small businesses and enterprise-level organizations a more targeted, measurable and integrated approach to direct response marketing and lead generation. Founded in 1986, QuantumDigital is based in Austin, Texas. Visit QuantumDigital at or follow on Twitter @QuantumDigital.

Follow the event and its speakers on Twitter:
April 19 & 20 use hashtag #mids11
Follow speakers!/QuantumDigital/mids2011

Media contact
Brianna McKinney
Penman PR

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